Marketing Effectiveness - Articles - Scientific Research Publishing

Research on Marketing Strategy of Tourism Souvenirs in Xinjiang Based on Douyin Short Video (Articles)

Chunhua Li, Changyu Ren, Mingyue Luo, Dingyin Chen, Ya Shu

Chinese Studies Vol.12 No.1, February 6, 2023

DOI: 10.4236/chnstd.2023.121003 471 Downloads 1,883 Views Citations
Digital Marketing Ecosystem Perspective of Regional Featured Product in North Sulawesi Province, Indonesia (Articles)

Melky K. E. Paendong, Precylia R. Rambing, Christopel H. Simanjuntak, Arief P. Kumaat, Mikke R. Marentek, Nancy H. J. Mandey

Open Journal of Social Sciences Vol.11 No.2, February 7, 2023

DOI: 10.4236/jss.2023.112001 1,826 Downloads 14,999 Views Citations
Digital Sales & Marketing Impact on Asian Market during Pandemic with the Effect of Creating Online Demand: Robust Optimization of Digital Marketing Intelligence (Articles)

Benish Shabbir, Xiaodong Qiu

American Journal of Industrial and Business Management Vol.13 No.2, February 27, 2023

DOI: 10.4236/ajibm.2023.132002 495 Downloads 2,429 Views Citations
Marketing and Commodification of Fear in Time of US War on Global Terror (Articles)

Souleymane Ndao

Open Journal of Social Sciences Vol.11 No.2, February 28, 2023

DOI: 10.4236/jss.2023.112028 296 Downloads 1,187 Views Citations
Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies (Articles)

Di Zhang, Dongphil Chun, Minghao Huang

Open Journal of Business and Management Vol.11 No.2, March 22, 2023

DOI: 10.4236/ojbm.2023.112032 791 Downloads 3,641 Views Citations
Influencer Marketing (Articles)

Yanjie Chen

Open Journal of Business and Management Vol.11 No.5, September 18, 2023

DOI: 10.4236/ojbm.2023.115127 2,037 Downloads 11,991 Views Citations
Research on Marketing Strategies of Wealth Management Business in Securities Business Departments (Articles)

Shengshi Gao

Open Journal of Social Sciences Vol.11 No.10, October 11, 2023

DOI: 10.4236/jss.2023.1110006 423 Downloads 2,124 Views Citations
Design of a Social Marketing Plan on Salt Reduction for the Control and Treatment of Noncommunicable Diseases in Costa Rica (Articles)

Adriana Blanco-Metzler, Hilda Patricia Nuñez-Rivas, Marlene Roselló-Araya, Karol Madriz-Morales, Karla Benavides-Aguilar, Marco Castro-Araya

Food and Nutrition Sciences Vol.14 No.11, November 28, 2023

DOI: 10.4236/fns.2023.1411067 250 Downloads 1,024 Views Citations
Relationship between Consumer Insights and Purchase Patterns across Different Generations: A Quantitative Approach (Articles)

Max Boada, Daniel Burneo, Francisco Morocho, Janeth Gutiérrez

Open Access Library Journal Vol.10 No.11, November 30, 2023

DOI: 10.4236/oalib.1110867 175 Downloads 1,756 Views Citations
Generic Marketing Strategy for Wooden Souvenir Products in Polimdo Gallery (Articles)

Christien A. Karambut, Juliet P. T. Makinggung, Jacob T. S. Makapedua, Jemry R. Winokan

Open Journal of Social Sciences Vol.12 No.1, January 26, 2024

DOI: 10.4236/jss.2024.121019 318 Downloads 1,241 Views Citations
Total Quality Management as a Tool for Marketing Performance Improvement: A Case of Oil and Gas Company in Iraq (Articles)

Ghada M. Ibrahim, Imtissal Bachir El Akkaoui, Mohammed Waleed Wahbi

Open Journal of Business and Management Vol.12 No.1, January 29, 2024

DOI: 10.4236/ojbm.2024.121025 390 Downloads 1,551 Views Citations
The Effect of Mobile Shopping on Shopping Attitudes: A Field Study on the Food Sector in Istanbul (Articles)

Ahmad Sajaad Haidary, Murat Basal

Open Journal of Social Sciences Vol.12 No.2, February 20, 2024

DOI: 10.4236/jss.2024.122007 252 Downloads 1,188 Views Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing (Articles)

Osman Yetkin, Murat Basal

Open Journal of Social Sciences Vol.12 No.4, April 19, 2024

DOI: 10.4236/jss.2024.124011 363 Downloads 2,166 Views Citations
Digital Ascension: Digital Marketing Strategies of Skytrax 5 Star Airlines (Articles)

Mehmet Emin Keke

Open Journal of Social Sciences Vol.12 No.5, May 17, 2024

DOI: 10.4236/jss.2024.125005 405 Downloads 2,529 Views Citations
Digital Product Passport in Marketing and the Future of Sustainable Development (Articles)

Murat Basal, Ahmet Demircioglu

American Journal of Industrial and Business Management Vol.14 No.5, May 29, 2024

DOI: 10.4236/ajibm.2024.145039 507 Downloads 2,432 Views Citations
Innovation Research on the Marketing Model of Light Luxury Jewelry (Articles)

Yajing Gao, Yi Yin, Jiayi Li, Chenggang Li

Journal of Service Science and Management Vol.17 No.3, June 27, 2024

DOI: 10.4236/jssm.2024.173014 333 Downloads 2,042 Views Citations
Artisanal Processing and Marketing of Local Agricultural Products in Senegal: Case of Women Processors Who Are Members of a GIE (Articles)

Mamadou Moustapha Mbaye, Aissatou Mane

Open Access Library Journal Vol.11 No.6, June 28, 2024

DOI: 10.4236/oalib.1111423 78 Downloads 901 Views Citations
Student Engagement to Initiate Instruction (Articles)

Marilyn Martin Melchiorre

Creative Education Vol.15 No.8, August 19, 2024

DOI: 10.4236/ce.2024.158105 185 Downloads 1,459 Views Citations
Types of Content and Creating of Meaning in Instagram-Based Communication: Wine Regions of Champagne and Franciacorta (Articles)

Andria Adeishvili, Khatuna Maisashvili

Advances in Journalism and Communication Vol.12 No.3, September 11, 2024

DOI: 10.4236/ajc.2024.123026 151 Downloads 816 Views Citations
Influencer Marketing Mechanism on Psychological Ownership (PO) among Generation Z (Articles)

Nadine Mohamed Alaa Elgendy, Eiman Medhat Negm, Ahmed Ghazal

Open Access Library Journal Vol.11 No.10, October 11, 2024

DOI: 10.4236/oalib.1112163 220 Downloads 1,879 Views Citations

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