Marketing Mix - Articles - Scientific Research Publishing

Exploring Mechanisms and Optimization Strategies for Modernizing China’s Agricultural Product Distribution System through Supply and Marketing Cooperatives in the New Era (Articles)

Longlong Duan, Hoiyi Zhang, Qiuyun Yu

Theoretical Economics Letters Vol.15 No.6, December 12, 2025

DOI: 10.4236/tel.2025.156082 66 Downloads 370 Views Citations
Self-Media E-Commerce: Marketing and Operation Strategies under the New Economic Model—Based on SWOT Analysis Perspective (Articles)

Jiaxin Xu, Minghui Ma, Yangye Cao

Open Access Library Journal Vol.12 No.12, December 24, 2025

DOI: 10.4236/oalib.1114675 32 Downloads 434 Views Citations
Internal Marketing and Public Sector Modernization (Articles)

Elisavet Antoniadou

American Journal of Industrial and Business Management Vol.15 No.12, December 31, 2025

DOI: 10.4236/ajibm.2025.1512094 88 Downloads 458 Views Citations
Strategic Branding and Competitive Advantage in International School Marketing: A Case-Based Analysis in Asia (Articles)

James McLaughlin

Open Journal of Business and Management Vol.14 No.2, February 9, 2026

DOI: 10.4236/ojbm.2026.142049 197 Downloads 1,055 Views Citations
Increasing Customer Satisfaction, Financial Stability, Brand Loyalty and Efficiency by Making KPI Measurements with Technology Integration in Logistics (Articles)

Murat Başal

Open Journal of Social Sciences Vol.14 No.2, February 28, 2026

DOI: 10.4236/jss.2026.142028 87 Downloads 737 Views Citations
This article belongs to the Special Issue on Technology and Society
Pop Culture Meets Pigskin: The Swift-Kelce Effect on NFL Jersey Sales (Articles)

Elisabeth A. Arthur

Open Journal of Business and Management Vol.14 No.2, March 6, 2026

DOI: 10.4236/ojbm.2026.142057 101 Downloads 444 Views Citations
Sustainable Marketing Visions in Food and Wine Tourism: Stakeholder Profiles and Strategic Positioning (Articles)

Paola Perchinunno, Samuela L’Abbate, Pierluigi Passaro

Applied Mathematics Vol.17 No.4, April 2, 2026

DOI: 10.4236/am.2026.174014 84 Downloads 357 Views Citations
Algorithmic Fairness and Internet of Things (IoT)-Based Personalization in Artificial Intelligence-Driven Healthcare Marketing: Implications for Patient Experience and Choice (Articles)

Turgut Coşkun, Anıl Çetin, Murat Başal

Open Journal of Applied Sciences Vol.16 No.4, April 22, 2026

DOI: 10.4236/ojapps.2026.164068 39 Downloads 344 Views Citations
A Study on the Mechanisms and Pathways through Which New Media Empowers the Development of the Cultural and Tourism Industry: A Case Study of the “Yunnan Treasure Shops” Influencer Program (Articles)

Han Yang, Yushi Yin

Open Journal of Business and Management Vol.14 No.3, May 14, 2026

DOI: 10.4236/ojbm.2026.143081 42 Downloads 341 Views Citations
Hesitant Fuzzy Group Decision-Making Method for Dynamic Marketing Environments: Based on Time Discounting and Adaptive Consensus Mechanisms (Articles)

Zichen Gu, Dongmei Li, Sulin Dai

American Journal of Operations Research Vol.16 No.4, June 29, 2026

DOI: 10.4236/ajor.2026.164007 21 Downloads 109 Views Citations
The Impact of IMC Messages on Gen Z’s Luxury Hotel Booking Intentions: A Case Study of Marriott’s “The Luxury Collection” (Articles)

Gavin Rui Jin, Xiaoli Ma

Open Journal of Business and Management Vol.14 No.4, June 30, 2026

DOI: 10.4236/ojbm.2026.144097 7 Downloads 84 Views Citations
The Influence of Cultural Differences on Consumer Behavior in Cross-Border Fast Fashion E-Commerce: A Case Study of SHEIN (Articles)

Rahma Qotb

Open Journal of Business and Management Vol.14 No.4, July 9, 2026

DOI: 10.4236/ojbm.2026.144106 13 Downloads 117 Views Citations
IUID Method-Mix: Towards a Systematic Approach for Intercultural User Interface Design (IUID) (Articles)

Rüdiger Heimgärtner

Journal of Computer and Communications Vol.7 No.7, July 18, 2019

DOI: 10.4236/jcc.2019.77015 1,376 Downloads 3,601 Views Citations
Exploiting Virtual Elasticity of Production Systems to Respect OTD—Part 3: Basic Considerations for Modelling CPPS Characterized by Non-Ergodic Order Entry and Non-Deterministic Product-Mix for Fully Flexible Addressable Workstations (Articles)

Bruno G. Rüttimann, Martin T. Stöckli

American Journal of Operations Research Vol.12 No.2, February 25, 2022

DOI: 10.4236/ajor.2022.122003 285 Downloads 1,149 Views Citations
Significance of Live Streaming in Shaping Business: A Critical Review and Analytical Study (Articles)

Nasir Uddin

Social Networking Vol.13 No.3, July 31, 2024

DOI: 10.4236/sn.2024.133003 314 Downloads 2,199 Views Citations
Beyond Algorithms: A Comprehensive Analysis of AI-Driven Personalization in Strategic Communications (Articles)

Natalie Nkembuh

Journal of Computer and Communications Vol.12 No.10, October 24, 2024

DOI: 10.4236/jcc.2024.1210009 422 Downloads 4,103 Views Citations
This article belongs to the Special Issue on Machine Learning and its Applications
Forbidden Fruit Tastes the Sweetest—A Study of Norwegians’ Consumption Pattern of Chocolate, Sweets, Salty Snacks, Soft Drinks and the Like (Articles)

Annechen Bahr Bugge, Randi Lavik

Food and Nutrition Sciences Vol.3 No.12, December 10, 2012

DOI: 10.4236/fns.2012.312212 4,983 Downloads 9,974 Views Citations
A Strategic Evaluation on Competency of Karnataka Destinations through Destination Management Organizations (Articles)

Bindi Varghese

American Journal of Industrial and Business Management Vol.6 No.2, February 22, 2016

DOI: 10.4236/ajibm.2016.62010 3,808 Downloads 6,003 Views Citations
Research of Enterprise Storage Ecosystem Based on Storage Theory and Nonlinear Discrete Optimization (Articles)

Zixin Lu, Jiaqi Zhu, Yufeng Gui

Applied Mathematics Vol.9 No.6, June 29, 2018

DOI: 10.4236/am.2018.96051 962 Downloads 2,021 Views Citations
Assessment of Safety and Effectiveness of Glaritus^® (Wockhardt’s Insulin Glargine) in a Prospective, Multi-Centric Post Marketing Observational Study in Nepalese Having Type 2 Diabetes Mellitus (Articles)

Ansumali Joshi, Bhojraj Adhikari, Basant Tamrakar, Gaurav Puppalwar, Agam Shah, Rishi Jain

Open Journal of Endocrine and Metabolic Diseases Vol.9 No.2, February 27, 2019

DOI: 10.4236/ojemd.2019.92003 1,376 Downloads 3,834 Views Citations

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