Retail Gasoline Markets; Marketing Channel; Pricing Strategy; Selection Bias; Switching Regression - Articles

An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank (Articles)

Jiangyu Li, Haibo Yu

iBusiness Vol.5 No.3B, November 8, 2013

DOI: 10.4236/ib.2013.53B010 8,488 Downloads 14,173 Views Citations
Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State (Articles)

N. Gladson Nwokah, Joyce Tamunosaki Briggs

Journal of Human Resource and Sustainability Studies Vol.5 No.4, December 12, 2017

DOI: 10.4236/jhrss.2017.54021 3,184 Downloads 9,827 Views Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms (Articles)

Mabel Birungi Komunda, Aihie Osarenkhoe, Daniella Fjellström, Justus Katusabe, Victor Nyongyera

Journal of Service Science and Management Vol.16 No.6, November 24, 2023

DOI: 10.4236/jssm.2023.166037 488 Downloads 2,570 Views Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies (Articles)

Leila Sadrnia

iBusiness Vol.15 No.4, December 29, 2023

DOI: 10.4236/ib.2023.154018 576 Downloads 3,433 Views Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing (Articles)

Busra Yuceer, Omer Faruk Sarkbay, Murat Basal

Open Journal of Social Sciences Vol.12 No.2, February 27, 2024

DOI: 10.4236/jss.2024.122021 671 Downloads 2,745 Views Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation (Articles)

Serveh Saeidi, Svend Hollensen

American Journal of Industrial and Business Management Vol.14 No.5, May 9, 2024

DOI: 10.4236/ajibm.2024.145033 1,242 Downloads 7,130 Views Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case (Articles)

Simone Guercini

Journal of Service Science and Management Vol.2 No.2, June 17, 2009

DOI: 10.4236/jssm.2009.22015 6,274 Downloads 11,897 Views Citations
The Tourist Harassment Based on the Marketing (Articles)

Ji Wen, Yina Li

American Journal of Industrial and Business Management Vol.5 No.3, March 18, 2015

DOI: 10.4236/ajibm.2015.53012 5,435 Downloads 7,446 Views Citations
Self-Construal and Its Implications for Marketing (Articles)

Kun Gai

Open Journal of Social Sciences Vol.6 No.5, May 29, 2018

DOI: 10.4236/jss.2018.65020 1,831 Downloads 7,025 Views Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China (Articles)

Yuan Wang

Open Journal of Business and Management Vol.8 No.2, March 5, 2020

DOI: 10.4236/ojbm.2020.82037 1,672 Downloads 4,334 Views Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era (Articles)

Fan Mo

Open Access Library Journal Vol.9 No.1, January 6, 2022

DOI: 10.4236/oalib.1108157 343 Downloads 2,321 Views Citations
Food Marketing and Its Influence on Peoples’ Perception of Health (Articles)

Samantha Willis

Open Journal of Social Sciences Vol.10 No.11, October 28, 2022

DOI: 10.4236/jss.2022.1011034 611 Downloads 4,634 Views Citations
This article belongs to the Special Issue on Health and Social Sciences
Effects of Charcoal Marketing on the Environment and Health in the City of Cotonou in Southern Benin (Articles)

Théodore Soussia, Victoria Zinsou, Thékpo Théodore Adjakpa, Boniface Bonaventure Kpamegan, Florence Nicole Houngla, Charles Sossa Jérôme, Lisette Odoulami, Lamine Saîd Baba-Moussa

Journal of Geoscience and Environment Protection Vol.12 No.11, November 22, 2024

DOI: 10.4236/gep.2024.1211007 90 Downloads 602 Views Citations
Analysis of Strategy Focus vs. Market Share in the Mobile Phone Case Business (Articles)

Ville Isoherranen, Pekka Kess

Technology and Investment Vol.2 No.2, June 3, 2011

DOI: 10.4236/ti.2011.22014 8,909 Downloads 17,111 Views Citations
Valuing Exhaustible Resource Ownership: General Equilibrium Assets-Markets versus Partial Equilibrium (Articles)

Johnson Kakeu

Theoretical Economics Letters Vol.8 No.5, April 4, 2018

DOI: 10.4236/tel.2018.85059 931 Downloads 2,197 Views Citations
Protection of Investors and Credit Rating Agencies Regulation in Latin America (Articles)

Márcio Ferro Catapani

Beijing Law Review Vol.9 No.4, September 25, 2018

DOI: 10.4236/blr.2018.94032 1,075 Downloads 2,427 Views Citations
This article belongs to the Special Issue on International Law
Mathematical Modelling of Growth Dynamics of Infant Financial Markets (Articles)

Ronald Katende

Journal of Mathematical Finance Vol.10 No.3, August 11, 2020

DOI: 10.4236/jmf.2020.103023 801 Downloads 2,612 Views Citations
Financial Derivatives: The Concepts, Operations, and Impact on the Nigerian Economy (Articles)

Fadimatu Jalal-Eddeen, Zainab J. Saleh

Open Access Library Journal Vol.9 No.1, January 19, 2022

DOI: 10.4236/oalib.1108102 306 Downloads 2,836 Views Citations
The Characteristics and Functioning of Rice Markets and Trade in Tanzania: A Survey of the Major Rice Markets (Articles)

Yohana James Mgale, George Frank Kinyashi, Shauri Timothy

American Journal of Industrial and Business Management Vol.12 No.5, May 26, 2022

DOI: 10.4236/ajibm.2022.125049 683 Downloads 3,147 Views Citations
Price and Income Elasticities of Gasoline Demand in Iran: Using Static, ECM, and Dynamic Models in Short, Intermediate, and Long Run (Articles)

Vahid Mohamad Taghvaee, Parviz Hajiani

Modern Economy Vol.5 No.9, August 7, 2014

DOI: 10.4236/me.2014.59087 4,694 Downloads 6,607 Views Citations

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