Digital Marketing Strategy - Articles - Scientific Research Publishing

Customization-Massing—New Angle of View to Implement C2B Development in China (Articles)

Xin Song, Lei Tang

American Journal of Industrial and Business Management Vol.7 No.6, June 12, 2017

DOI: 10.4236/ajibm.2017.76052 1,540 Downloads 2,939 Views Citations
Marketing Management for Consumer Products in the Era of the Internet of Things (Articles)

Reinhold Decker, Christian Stummer

Advances in Internet of Things Vol.7 No.3, July 3, 2017

DOI: 10.4236/ait.2017.73004 5,475 Downloads 18,659 Views Citations
Bangladesh Invented Bioplastic Jute Poly Bag and International Market Potentials (Articles)

Shaharia Pavel, Vijit Supinit

Open Journal of Business and Management Vol.5 No.4, August 25, 2017

DOI: 10.4236/ojbm.2017.54053 5,877 Downloads 17,460 Views Citations
New Frontiers of Online Communication of Small and Medium Museums in Campania Region, Italy (Articles)

Giuseppe Vito, Alessandra Sorrentini, Davide Di Palma, Vincenzo Raiola, Maria Tabouras

American Journal of Industrial and Business Management Vol.7 No.9, September 25, 2017

DOI: 10.4236/ajibm.2017.79075 1,157 Downloads 2,415 Views Citations
Social Media Marketing and Business Success of Automobile Dealers in Rivers State (Articles)

N. Gladson Nwokah, Felix Lebete Aeenee

American Journal of Industrial and Business Management Vol.7 No.12, December 19, 2017

DOI: 10.4236/ajibm.2017.712092 2,806 Downloads 6,966 Views Citations
An Analysis of the Motivation of Customer Participation Value Co-Creation in the We-Media: A Study Based on Content Marketing (Articles)

Xin Wu, Feiyan Liu

Open Journal of Business and Management Vol.6 No.3, July 30, 2018

DOI: 10.4236/ojbm.2018.63057 2,078 Downloads 5,167 Views Citations
The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt (Articles)

Hana Othman ElAydi

Open Access Library Journal Vol.5 No.10, October 29, 2018

DOI: 10.4236/oalib.1104977 5,128 Downloads 46,620 Views Citations
Reciprocal Interaction between Management Accounting and Other Management Roles (Articles)

Huijun Zeng

Open Access Library Journal Vol.5 No.11, November 14, 2018

DOI: 10.4236/oalib.1104908 1,066 Downloads 3,327 Views Citations
Research on Talent Demand of Key Supporting Industries in Henan Province—Taking the Medical Industry as an Example (Articles)

Fang Cheng, Lu Wang, Qianqian Wang, Yanjie Fan, Hui Gao, Baojian Dong

Creative Education Vol.9 No.15, November 23, 2018

DOI: 10.4236/ce.2018.915196 883 Downloads 1,967 Views Citations
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall (Articles)

Eman Reda Sabri

Social Networking Vol.8 No.1, December 26, 2018

DOI: 10.4236/sn.2019.81003 4,469 Downloads 8,861 Views Citations
Research on Lean Marketing Management of Mobile Games (Articles)

Yaxi Zhou

Modern Economy Vol.10 No.1, January 11, 2019

DOI: 10.4236/me.2019.101006 2,425 Downloads 5,689 Views Citations
Exploration of Garment Enterprise Marketing Model Based on “New Retail” (Articles)

Lu Ge, Chenggang Li

Modern Economy Vol.10 No.1, January 18, 2019

DOI: 10.4236/me.2019.101016 2,072 Downloads 4,192 Views Citations
Factors Influencing the Success of Small and Medium Scale Manufacturing Enterprises (Articles)

Ruankwan Intanon, Nuatip Sumkaew, Chitinout Wattana

Open Journal of Social Sciences Vol.7 No.3, March 22, 2019

DOI: 10.4236/jss.2019.73028 1,245 Downloads 3,257 Views Citations
Research on Influencing Factors of Purchase Promotion Intention Based on Skincare Industry (Articles)

Zhichao Liu, Jiahui Ling

Modern Economy Vol.10 No.3, March 28, 2019

DOI: 10.4236/me.2019.103069 1,876 Downloads 6,978 Views Citations
Black and Beautiful: A Content Analysis and Study of Colorism and Strides toward Inclusivity in the Cosmetic Industry (Articles)

Cynthia M. Frisby

Advances in Journalism and Communication Vol.7 No.2, June 19, 2019

DOI: 10.4236/ajc.2019.72003 11,781 Downloads 22,173 Views Citations
Facebook—A Boon or Bane towards Social Media Marketing (Articles)

R. Ayswarya, Shilpa A. Telreja, S. Praveena, M. Ilankadhir

Journal of Service Science and Management Vol.12 No.5, August 15, 2019

DOI: 10.4236/jssm.2019.125043 1,765 Downloads 6,744 Views Citations
Green Marketing and Its Incidence in the Decisions of Purchase of Peruvian University Students (Articles)

Víctor Hugo Fernández-Bedoya, Ambrocio Teodoro Esteves-Pairazamán, Rosario Violeta Grijalva-Salazar, Walter Gregorio Ibarra-Fretell, Susana Edita Paredes-Díaz, Josefina Amanda Suyo-Vega, Mónica Elisa Meneses-La-Riva, Jorge Luís Aníbal Baldárrago-Baldárrago, Víctor Raúl Reátegui-Paredes, Robert Willie Chávez-Mayta

Modern Economy Vol.11 No.1, January 8, 2020

DOI: 10.4236/me.2020.111001 1,127 Downloads 3,748 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,474 Downloads 3,089 Views Citations
Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement (Articles)

Raymond Chimezie Ukaegbu

Open Access Library Journal Vol.7 No.3, March 11, 2020

DOI: 10.4236/oalib.1105865 4,884 Downloads 20,823 Views Citations
Sales Effort and Coordination in an O2O Supply Chain with Two-Period of Marketing (Articles)

Jing Shi

Open Journal of Business and Management Vol.8 No.3, April 10, 2020

DOI: 10.4236/ojbm.2020.83065 772 Downloads 1,986 Views Citations

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