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Title
Abstract
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DOI
Author
Journal
Affiliation
ISSN
Subject
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
, August 15, 2013
DOI:
10.4236/me.2013.49A001
14,335
Downloads
27,193
Views
Citations
This article belongs to the Special Issue on
Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions
(Articles)
Iftekhar Mahfuz
,
Md. Mamun Habib
,
Shahedul Islam
,
Aidah Rasanat Islam
,
Irin Nahar Maghnolia Shara
Journal of Service Science and Management
Vol.18 No.2
, March 27, 2025
DOI:
10.4236/jssm.2025.182007
229
Downloads
2,077
Views
Citations
Financing Problems as a Pretext for a Change in the Spanish Social Security System Model: The Role of Financial Institutions and Their Media
(Articles)
Arántzazu Vicente-Palacio
Beijing Law Review
Vol.11 No.1
, March 6, 2020
DOI:
10.4236/blr.2020.111012
694
Downloads
1,626
Views
Citations
Antecedents of Plasma Blood Donor Repeat Intention: An Expansion of the Theory of Planned Behavior
(Articles)
Oei I. Kristanto Aswandi
,
Asep Hermawan
,
Hermanto Yaputra
Open Journal of Applied Sciences
Vol.16 No.5
, May 7, 2026
DOI:
10.4236/ojapps.2026.165086
9
Downloads
129
Views
Citations
Value Co-Creation by Customer-to-Customer Communication: Social Media and Face-to-Face for Case of Airline Service Selection
(Articles)
Santi Novani
,
Kyoichi Kijima
Journal of Service Science and Management
Vol.5 No.1
, March 28, 2012
DOI:
10.4236/jssm.2012.51013
7,579
Downloads
15,369
Views
Citations
Digital Mobilization and Politicization of
El Caminata del Migrante
(Articles)
Mary Louisa Cappelli
Social Networking
Vol.9 No.2
, April 27, 2020
DOI:
10.4236/sn.2020.92002
770
Downloads
2,112
Views
Citations
Sentiment Analysis on Twitter Data Using Term Frequency-Inverse Document Frequency
(Articles)
Akash Addiga
,
Sikha Bagui
Journal of Computer and Communications
Vol.10 No.8
, August 30, 2022
DOI:
10.4236/jcc.2022.108008
562
Downloads
4,209
Views
Citations
The Role of Social Media and Communication Technology in Addressing Challenges Confronting Women Entrepreneurs in Social Development Projects
(Articles)
Noha Alharbi
,
Peter F. Cavanaugh
Journal of Human Resource and Sustainability Studies
Vol.11 No.4
, December 26, 2023
DOI:
10.4236/jhrss.2023.114051
374
Downloads
1,898
Views
Citations
User Profile & Attitude Analysis Based on Unstructured Social Media and Online Activity
(Articles)
Yuting Tan
,
Vijay K. Madisetti
Journal of Software Engineering and Applications
Vol.17 No.6
, June 7, 2024
DOI:
10.4236/jsea.2024.176025
159
Downloads
982
Views
Citations
Social Media and Diabetes Care: A Comprehensive Exploration of Digital Innovations, Ethical Dilemmas, and Global Health Equity
(Articles)
Hossam Alakhrass
,
Abdullah Al Mulla
,
Zainab Al Sulaiman
,
Abdulrahman Al-Akhras
Health
Vol.17 No.5
, April 30, 2025
DOI:
10.4236/health.2025.175029
106
Downloads
788
Views
Citations
Marketing Research Problem: Failing to Identify MINISO’s Target Consumer in Process
(Articles)
Loudiyi Zineb
Open Access Library Journal
Vol.12 No.7
, July 4, 2025
DOI:
10.4236/oalib.1113677
73
Downloads
1,130
Views
Citations
Sovereign Marketing: A New Strategy of Marketing
(Articles)
Gouher Ahmed
Theoretical Economics Letters
Vol.7 No.5
, August 18, 2017
DOI:
10.4236/tel.2017.75100
2,985
Downloads
10,122
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
Media Economics Study Prominence and Relevance in India
(Articles)
Shaik Mohammad Shameer
Social Networking
Vol.4 No.4
, October 9, 2015
DOI:
10.4236/sn.2015.44013
11,763
Downloads
16,353
Views
Citations
Education Marketing Research
(Articles)
Xiaogang Yang
Theoretical Economics Letters
Vol.6 No.5
, October 21, 2016
DOI:
10.4236/tel.2016.65111
4,718
Downloads
13,724
Views
Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges
(Articles)
Allam Jaas
Open Journal of Business and Management
Vol.10 No.2
, March 22, 2022
DOI:
10.4236/ojbm.2022.102046
3,368
Downloads
31,312
Views
Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives
(Articles)
Purashraf Yasanallah
,
Vahid Bidram
American Journal of Industrial and Business Management
Vol.2 No.4
, October 31, 2012
DOI:
10.4236/ajibm.2012.24025
22,148
Downloads
36,652
Views
Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing
(Articles)
Pingping Meng
Creative Education
Vol.3 No.7B
, January 9, 2013
DOI:
10.4236/ce.2012.37B008
10,865
Downloads
17,155
Views
Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing
(Articles)
Chauntelle Ong Yi Lin
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.1
, January 26, 2014
DOI:
10.4236/ajibm.2014.41009
8,333
Downloads
13,158
Views
Citations
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing
(Articles)
Min Yin
,
Sheng Liu
American Journal of Industrial and Business Management
Vol.4 No.2
, February 14, 2014
DOI:
10.4236/ajibm.2014.42015
8,143
Downloads
12,955
Views
Citations
Big Data Usage in the Marketing Information System
(Articles)
Alexandre Borba Salvador
,
Ana Akemi Ikeda
Journal of Data Analysis and Information Processing
Vol.2 No.3
, August 28, 2014
DOI:
10.4236/jdaip.2014.23010
12,999
Downloads
20,442
Views
Citations
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