Marketing Strategy - Articles - Scientific Research Publishing

Influencer Marketing (Articles)

Yanjie Chen

Open Journal of Business and Management Vol.11 No.5, September 18, 2023

DOI: 10.4236/ojbm.2023.115127 2,037 Downloads 11,989 Views Citations
Design of a Social Marketing Plan on Salt Reduction for the Control and Treatment of Noncommunicable Diseases in Costa Rica (Articles)

Adriana Blanco-Metzler, Hilda Patricia Nuñez-Rivas, Marlene Roselló-Araya, Karol Madriz-Morales, Karla Benavides-Aguilar, Marco Castro-Araya

Food and Nutrition Sciences Vol.14 No.11, November 28, 2023

DOI: 10.4236/fns.2023.1411067 250 Downloads 1,024 Views Citations
Relationship between Consumer Insights and Purchase Patterns across Different Generations: A Quantitative Approach (Articles)

Max Boada, Daniel Burneo, Francisco Morocho, Janeth Gutiérrez

Open Access Library Journal Vol.10 No.11, November 30, 2023

DOI: 10.4236/oalib.1110867 175 Downloads 1,756 Views Citations
Generic Marketing Strategy for Wooden Souvenir Products in Polimdo Gallery (Articles)

Christien A. Karambut, Juliet P. T. Makinggung, Jacob T. S. Makapedua, Jemry R. Winokan

Open Journal of Social Sciences Vol.12 No.1, January 26, 2024

DOI: 10.4236/jss.2024.121019 318 Downloads 1,241 Views Citations
Total Quality Management as a Tool for Marketing Performance Improvement: A Case of Oil and Gas Company in Iraq (Articles)

Ghada M. Ibrahim, Imtissal Bachir El Akkaoui, Mohammed Waleed Wahbi

Open Journal of Business and Management Vol.12 No.1, January 29, 2024

DOI: 10.4236/ojbm.2024.121025 390 Downloads 1,551 Views Citations
The Effect of Mobile Shopping on Shopping Attitudes: A Field Study on the Food Sector in Istanbul (Articles)

Ahmad Sajaad Haidary, Murat Basal

Open Journal of Social Sciences Vol.12 No.2, February 20, 2024

DOI: 10.4236/jss.2024.122007 252 Downloads 1,188 Views Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing (Articles)

Osman Yetkin, Murat Basal

Open Journal of Social Sciences Vol.12 No.4, April 19, 2024

DOI: 10.4236/jss.2024.124011 363 Downloads 2,166 Views Citations
Digital Ascension: Digital Marketing Strategies of Skytrax 5 Star Airlines (Articles)

Mehmet Emin Keke

Open Journal of Social Sciences Vol.12 No.5, May 17, 2024

DOI: 10.4236/jss.2024.125005 405 Downloads 2,527 Views Citations
Digital Product Passport in Marketing and the Future of Sustainable Development (Articles)

Murat Basal, Ahmet Demircioglu

American Journal of Industrial and Business Management Vol.14 No.5, May 29, 2024

DOI: 10.4236/ajibm.2024.145039 507 Downloads 2,431 Views Citations
Innovation Research on the Marketing Model of Light Luxury Jewelry (Articles)

Yajing Gao, Yi Yin, Jiayi Li, Chenggang Li

Journal of Service Science and Management Vol.17 No.3, June 27, 2024

DOI: 10.4236/jssm.2024.173014 333 Downloads 2,041 Views Citations
Artisanal Processing and Marketing of Local Agricultural Products in Senegal: Case of Women Processors Who Are Members of a GIE (Articles)

Mamadou Moustapha Mbaye, Aissatou Mane

Open Access Library Journal Vol.11 No.6, June 28, 2024

DOI: 10.4236/oalib.1111423 78 Downloads 901 Views Citations
Student Engagement to Initiate Instruction (Articles)

Marilyn Martin Melchiorre

Creative Education Vol.15 No.8, August 19, 2024

DOI: 10.4236/ce.2024.158105 185 Downloads 1,459 Views Citations
Types of Content and Creating of Meaning in Instagram-Based Communication: Wine Regions of Champagne and Franciacorta (Articles)

Andria Adeishvili, Khatuna Maisashvili

Advances in Journalism and Communication Vol.12 No.3, September 11, 2024

DOI: 10.4236/ajc.2024.123026 151 Downloads 815 Views Citations
Influencer Marketing Mechanism on Psychological Ownership (PO) among Generation Z (Articles)

Nadine Mohamed Alaa Elgendy, Eiman Medhat Negm, Ahmed Ghazal

Open Access Library Journal Vol.11 No.10, October 11, 2024

DOI: 10.4236/oalib.1112163 220 Downloads 1,877 Views Citations
Understanding the Effect of Digital Marketing in Achieving Competitive Advantage through the Quality of Banking Service: An Exploratory Study from the Point of View of a Sample of Rafidain Bank Customers in Iraq (Articles)

Ahmed R. Al-Owaidi

Open Journal of Business and Management Vol.12 No.6, October 25, 2024

DOI: 10.4236/ojbm.2024.126195 226 Downloads 1,395 Views Citations
Omnichannel Retail Strategy: How to Meet the Needs of Today’s Shoppers (Articles)

Muhammad Sarim Nadeem

Open Journal of Business and Management Vol.12 No.6, November 6, 2024

DOI: 10.4236/ojbm.2024.126200 278 Downloads 2,118 Views Citations
Research on the Application Effects of Artificial Intelligence in Personalized Marketing (Articles)

Binyang Feng

Journal of Computer and Communications Vol.12 No.11, November 26, 2024

DOI: 10.4236/jcc.2024.1211009 439 Downloads 2,739 Views Citations
The Influences of Short Video Content Marketing on the Purchase Intention: The Case of “Haohuanluo” in China (Articles)

Zhou-Yan Wu, Fang-Lu Zhang

Open Journal of Business and Management Vol.12 No.6, November 29, 2024

DOI: 10.4236/ojbm.2024.126223 905 Downloads 5,756 Views Citations
Social Marketing and Addiction Prevention in the Educational Community of Yaoundé and Garoua (Articles)

Joseph Atangana

Open Access Library Journal Vol.11 No.12, December 31, 2024

DOI: 10.4236/oalib.1112676 61 Downloads 530 Views Citations
Exploring the Role of Supply and Marketing Cooperatives (SMCs) in Advancing the Modernization of Agricultural Product Distribution in the New Era: Insights from China’s Experience (Articles)

Longlong Duan, Zixuan Li, Jing Yao, Chenglong Wu

American Journal of Industrial and Business Management Vol.15 No.3, March 10, 2025

DOI: 10.4236/ajibm.2025.153022 179 Downloads 1,232 Views Citations

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