Brand Preference - Articles - Scientific Research Publishing

Research on Brand Marketing Effectiveness from the Perspective of Consumer Perception: A Case Study of Pierre Cardin’s Marketing Strategy (Articles)

Yidan Kang, Siyue He, Shuyi Li, Zihan Wang, Chenggang Li

American Journal of Industrial and Business Management Vol.15 No.7, July 23, 2025

DOI: 10.4236/ajibm.2025.157047 334 Downloads 2,352 Views Citations
Reinventing Ultra-Fast Fashion: Strategic Growth Recommendations for SHEIN’s Sustainable Brand Development (Articles)

Monique Cheuk Nam Siu, Sunny Ubale

Open Journal of Business and Management Vol.13 No.4, July 29, 2025

DOI: 10.4236/ojbm.2025.134154 304 Downloads 2,987 Views Citations
Post-Sales Service Quality and Brand Image as Predictors of Customer Loyalty in Malaysia’s Automotive Sector (Articles)

Wan Afezah Wan Abdul Rahman, Zainil Hanim Saidin

Open Journal of Social Sciences Vol.13 No.8, August 14, 2025

DOI: 10.4236/jss.2025.138019 188 Downloads 922 Views Citations
Exploring the Impact of Brand Authenticity on Generation Z Consumer Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139015 327 Downloads 3,398 Views Citations
The Role of Subscription Services in Building Long-Term Customer Loyalty (Articles)

Artur Tatevosian

American Journal of Industrial and Business Management Vol.15 No.11, October 31, 2025

DOI: 10.4236/ajibm.2025.1511084 103 Downloads 633 Views Citations
Balancing Tradition and Innovation: A Case Study on How Brand Equity and Service Quality Shape Revisit Intention in Luxury Hospitality (Articles)

Didem Sağındık, Cemal Yükselen

Open Journal of Business and Management Vol.14 No.1, January 6, 2026

DOI: 10.4236/ojbm.2026.141014 85 Downloads 646 Views Citations
Strategic Branding and Competitive Advantage in International School Marketing: A Case-Based Analysis in Asia (Articles)

James McLaughlin

Open Journal of Business and Management Vol.14 No.2, February 9, 2026

DOI: 10.4236/ojbm.2026.142049 152 Downloads 907 Views Citations
Increasing Customer Satisfaction, Financial Stability, Brand Loyalty and Efficiency by Making KPI Measurements with Technology Integration in Logistics (Articles)

Murat Başal

Open Journal of Social Sciences Vol.14 No.2, February 28, 2026

DOI: 10.4236/jss.2026.142028 62 Downloads 642 Views Citations
This article belongs to the Special Issue on Technology and Society
A Decision Support System for Selection of Solar Power Plant Locations by Applying Fuzzy AHP and TOPSIS: An Empirical Study (Articles)

Athakorn Kengpol, Piya Rontlaong, Markku Tuominen

Journal of Software Engineering and Applications Vol.6 No.9, August 26, 2013

DOI: 10.4236/jsea.2013.69057 7,429 Downloads 13,114 Views Citations
DNA extraction method selection for agricultural soil using TOPSIS multiple criteria decision-making model (Articles)

Sepideh Pakpour, Snizhana V. Olishevska, Shiv O. Prasher, Abbas S. Milani, Martin R. Chénier

American Journal of Molecular Biology Vol.3 No.4, October 18, 2013

DOI: 10.4236/ajmb.2013.34028 6,596 Downloads 11,052 Views Citations
Assessment of Ports Competiveness in West and Central African Sub-Regions Using Priest Analytic Hierarchy Process: The Defies & Incompetence of the Port of Douala (Cameroon) (Articles)

Veronique Nguele Balla, F. C. Anguibi China, R. A. N. Fouda, C. D. Bissemb

Open Journal of Applied Sciences Vol.6 No.2, February 29, 2016

DOI: 10.4236/ojapps.2016.62012 4,167 Downloads 6,564 Views Citations
Incomplete Information Choice on Incumbents, Cognitive Ability and Personality (Articles)

Sergio Da Silva, Raul Matsushita, Mauricio Ramos

Open Access Library Journal Vol.6 No.6, June 5, 2019

DOI: 10.4236/oalib.1105476 370 Downloads 1,126 Views Citations
Factors Affecting the Residing Preference of China’s Floating Elderly Population (Articles)

Qihui Zhang, Yinlong Jia

Open Journal of Social Sciences Vol.9 No.5, May 11, 2021

DOI: 10.4236/jss.2021.95006 475 Downloads 1,497 Views Citations
Moral Theory in the Western Tradition and Its Application within Modern Democratic Societies (Articles)

Richard Startup

Open Journal of Philosophy Vol.14 No.4, November 7, 2024

DOI: 10.4236/ojpp.2024.144062 180 Downloads 1,970 Views Citations
Client Consummation and Commitment on JIO Mobile Network in Vellore District: An Economic Analysis (Articles)

Yoganandham Govindharaj, Elanchezhian Govindasamy, Govindaraj Arumugam

Journal of Human Resource and Sustainability Studies Vol.9 No.1, March 19, 2021

DOI: 10.4236/jhrss.2021.91009 591 Downloads 2,679 Views Citations
Factors Influencing Social Media in Managing Corporate Reputation for a Christian Organisation in Developing Countries Based on the VT4 Model (Articles)

Dexter Adamson Njuka, Jackson Phiri

Technology and Investment Vol.12 No.2, May 11, 2021

DOI: 10.4236/ti.2021.122005 752 Downloads 3,713 Views Citations
Project Management in Higher Education Marketing: A Study on Leveraging Mentorship Programs to Enhance Brand Visibility and Student Recruitment at United African University of Tanzania (Articles)

Nelsen A. Rahul

American Journal of Industrial and Business Management Vol.14 No.5, May 29, 2024

DOI: 10.4236/ajibm.2024.145038 397 Downloads 1,415 Views Citations
Emotionally Resonant Branding: The Role of AI in Synthesising Dynamic Brand Images for Artists in the Music Industry (Articles)

Kaveen Prabodhya Thivanka Liyanage Weliweriya Liyanage, Himendra Balalle

Open Journal of Applied Sciences Vol.14 No.9, September 27, 2024

DOI: 10.4236/ojapps.2024.149175 246 Downloads 2,257 Views Citations
Research on the Brand Internationalization Strategy of BYD’s New Energy Vehicle (Articles)

Chacha Rodgers Wilson, Mingwu Li

Open Access Library Journal Vol.12 No.9, September 29, 2025

DOI: 10.4236/oalib.1113505 281 Downloads 3,300 Views Citations
The Impact of Digital Marketing on Consumer Loyalty in Small Businesses (Articles)

Vladyslav Gargun

American Journal of Industrial and Business Management Vol.15 No.9, September 22, 2025

DOI: 10.4236/ajibm.2025.159065 257 Downloads 1,883 Views Citations

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