Marketing Automation - Articles - Scientific Research Publishing

Efficacy of Facebook Fans: Can They Influence Perception of the Brand? (Articles)

Mike Behan

Open Journal of Business and Management Vol.2 No.4, September 18, 2014

DOI: 10.4236/ojbm.2014.24033 5,370 Downloads 8,262 Views Citations
A Study on the Work Well-Being of Personnel in Telecommunication Marketing as Well as Its Influencing Factors in China —Based on the Researches in the Guangzhou Branch of China Telecom (Articles)

Yuanqing Shen, Long Li

Technology and Investment Vol.6 No.1, February 5, 2015

DOI: 10.4236/ti.2015.61004 5,785 Downloads 6,819 Views Citations
Improving Competitive Advantage of Chinese Sports Brand through Brand Management (Articles)

Chuming Hu

Modern Economy Vol.6 No.4, April 17, 2015

DOI: 10.4236/me.2015.64045 6,932 Downloads 10,223 Views Citations
The Impact of the Green Supply Chain Management on Environmental-Based Marketing Performance (Articles)

Suleiman A. Al Khattab, As’ad H. Abu-Rumman, Ma’n Mustafa Massad

Journal of Service Science and Management Vol.8 No.4, August 14, 2015

DOI: 10.4236/jssm.2015.84059 7,177 Downloads 11,554 Views Citations
Analysis on Development Pattern and Marketing Strategy of Flower E-Commerce of Personalized Customization—A Case Study of the Beast (Articles)

Yimei Li, Ming Lei

Open Journal of Business and Management Vol.4 No.1, January 14, 2016

DOI: 10.4236/ojbm.2016.41007 6,513 Downloads 10,296 Views Citations
Political Marketing: Exploring the Nexus between Theory and Practice in Ethiopia (Comparative Study between Ethiopian People’s Revolutionary Democratic Front and Coalition for Unity and Democratic Party) (Articles)

Mulugeta Girma

Open Journal of Business and Management Vol.4 No.2, April 27, 2016

DOI: 10.4236/ojbm.2016.42035 3,643 Downloads 7,143 Views Citations
E-Marketing Development and Its Application in Textile Sector of Pakistan—A Theoretical Review (Articles)

Muhammad Abrar, Xinming Deng, Asif Ali Safeer, Abdul Ghafoor, Sajjad Ahmad Baig

Journal of Service Science and Management Vol.9 No.3, June 22, 2016

DOI: 10.4236/jssm.2016.93031 3,873 Downloads 10,844 Views Citations
Economic Modeling for the Renewable Energy Support (Articles)

Sara Nada, M. Hamed

Open Access Library Journal Vol.2 No.4, April 17, 2015

DOI: 10.4236/oalib.1101360 1,413 Downloads 2,455 Views Citations
The Advantages and Measures of Constructing Logistics Strategic Alliance for Chain Marketing Enterprises (Articles)

Xiaogang Yang

American Journal of Industrial and Business Management Vol.6 No.7, July 18, 2016

DOI: 10.4236/ajibm.2016.67077 2,170 Downloads 3,723 Views Citations
Research on Skill Testing Standard of Marketing Major of Wuhan City Vocational College (Articles)

Hui Li, Huijun Chen

Creative Education Vol.8 No.2, February 8, 2017

DOI: 10.4236/ce.2017.82017 1,615 Downloads 2,821 Views Citations
Marketing Strategy Analysis of Yogurt under Consumption Upgrading: A Case Study of Le Pur (Articles)

Suiyuan Zeng, Ming Chen

Open Journal of Social Sciences Vol.5 No.2, February 24, 2017

DOI: 10.4236/jss.2017.52018 5,210 Downloads 11,906 Views Citations
Museum Customer Experience and Virtual Reality: H.BOSCH Exhibition Case Study (Articles)

Filomena Izzo

Modern Economy Vol.8 No.4, April 17, 2017

DOI: 10.4236/me.2017.84040 2,971 Downloads 8,532 Views Citations
Customization-Massing—New Angle of View to Implement C2B Development in China (Articles)

Xin Song, Lei Tang

American Journal of Industrial and Business Management Vol.7 No.6, June 12, 2017

DOI: 10.4236/ajibm.2017.76052 1,540 Downloads 2,939 Views Citations
Marketing Management for Consumer Products in the Era of the Internet of Things (Articles)

Reinhold Decker, Christian Stummer

Advances in Internet of Things Vol.7 No.3, July 3, 2017

DOI: 10.4236/ait.2017.73004 5,475 Downloads 18,659 Views Citations
Bangladesh Invented Bioplastic Jute Poly Bag and International Market Potentials (Articles)

Shaharia Pavel, Vijit Supinit

Open Journal of Business and Management Vol.5 No.4, August 25, 2017

DOI: 10.4236/ojbm.2017.54053 5,877 Downloads 17,460 Views Citations
New Frontiers of Online Communication of Small and Medium Museums in Campania Region, Italy (Articles)

Giuseppe Vito, Alessandra Sorrentini, Davide Di Palma, Vincenzo Raiola, Maria Tabouras

American Journal of Industrial and Business Management Vol.7 No.9, September 25, 2017

DOI: 10.4236/ajibm.2017.79075 1,157 Downloads 2,415 Views Citations
Social Media Marketing and Business Success of Automobile Dealers in Rivers State (Articles)

N. Gladson Nwokah, Felix Lebete Aeenee

American Journal of Industrial and Business Management Vol.7 No.12, December 19, 2017

DOI: 10.4236/ajibm.2017.712092 2,806 Downloads 6,965 Views Citations
An Analysis of the Motivation of Customer Participation Value Co-Creation in the We-Media: A Study Based on Content Marketing (Articles)

Xin Wu, Feiyan Liu

Open Journal of Business and Management Vol.6 No.3, July 30, 2018

DOI: 10.4236/ojbm.2018.63057 2,078 Downloads 5,167 Views Citations
The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt (Articles)

Hana Othman ElAydi

Open Access Library Journal Vol.5 No.10, October 29, 2018

DOI: 10.4236/oalib.1104977 5,128 Downloads 46,620 Views Citations
Reciprocal Interaction between Management Accounting and Other Management Roles (Articles)

Huijun Zeng

Open Access Library Journal Vol.5 No.11, November 14, 2018

DOI: 10.4236/oalib.1104908 1,066 Downloads 3,327 Views Citations

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