Consumer Goods - Articles - Scientific Research Publishing

Omnichannel Retail Strategy: How to Meet the Needs of Today’s Shoppers (Articles)

Muhammad Sarim Nadeem

Open Journal of Business and Management Vol.12 No.6, November 6, 2024

DOI: 10.4236/ojbm.2024.126200 278 Downloads 2,114 Views Citations
The Impact of New Energy Vehicle Product Functions on Consumer Purchase Intention in the Backdrop of Sustainable Development Goals (Articles)

Yingyan Mo, Qiliang Mai

Open Access Library Journal Vol.11 No.11, November 26, 2024

DOI: 10.4236/oalib.1112490 74 Downloads 651 Views Citations
Research on the Application Effects of Artificial Intelligence in Personalized Marketing (Articles)

Binyang Feng

Journal of Computer and Communications Vol.12 No.11, November 26, 2024

DOI: 10.4236/jcc.2024.1211009 439 Downloads 2,736 Views Citations
The Hypervulnerability of the Fan Following Brands of Products Linked to Football Clubs (Articles)

Cleber Augusto do Nascimento

Beijing Law Review Vol.15 No.4, November 29, 2024

DOI: 10.4236/blr.2024.154107 90 Downloads 475 Views Citations
Beer Talk: When Consumer Culture Makes Work Meaningful (Articles)

Christopher S. Elliott

Journal of Service Science and Management Vol.17 No.6, December 10, 2024

DOI: 10.4236/jssm.2024.176027 118 Downloads 730 Views Citations
Prediction of After-Sales Behavior in E-Commerce Using Machine Learning Models (Articles)

Yulin Cai, Fengqing Chen, Jingyang Zhang

Open Journal of Statistics Vol.14 No.6, December 24, 2024

DOI: 10.4236/ojs.2024.146035 218 Downloads 1,348 Views Citations
Trust as a Mediator in Nigerian E-Commerce: Impacts on Consumer Behavior, Product Quality, and Convenience (Articles)

Muruako Emmanuel Chimezie, Andrew Benyeogor, Anayo Nkamnebe, Yaolong Liu

Open Journal of Business and Management Vol.13 No.1, January 9, 2025

DOI: 10.4236/ojbm.2025.131016 259 Downloads 2,132 Views Citations
The Siege Effect: Exploring the Characteristics of Youth Consumption Behavior and Its Influencing Factors in the Chinese Short Drama Market (Articles)

Longlong Duan, Yongsha Ma, Hongshu He, Siying Li, Yuxin Song, Zhan Wu

Theoretical Economics Letters Vol.15 No.2, April 30, 2025

DOI: 10.4236/tel.2025.152030 249 Downloads 2,391 Views Citations
Decision-Making During the Process of Buying a House in Mongolia (Articles)

Nergui Ariunjargal, Gonchigjav Boldbaatar, Myagmarsuren Odonchimeg, Erdenebileg Odgerel

Open Journal of Business and Management Vol.13 No.4, July 11, 2025

DOI: 10.4236/ojbm.2025.134140 75 Downloads 383 Views Citations
Exploring Consumer Behavior towards Social Impact Apps for Food Waste Reduction (Articles)

Aidan Gershengoren, Nymisha Bandi

Open Journal of Business and Management Vol.13 No.4, July 21, 2025

DOI: 10.4236/ojbm.2025.134149 134 Downloads 1,229 Views Citations
The Impact of Heuristic Cues on User Purchase Decisions in Sharing-Based Short-Term Rental Platforms (Articles)

Menghan Huo, Li Li, Yixuan Yao

Open Journal of Social Sciences Vol.13 No.9, September 30, 2025

DOI: 10.4236/jss.2025.139041 44 Downloads 326 Views Citations
Research on the Business Model and Consumer Decision-Making of “Chagee” from a Behavioral Economics Perspective (Articles)

Wenhua Guo

American Journal of Industrial and Business Management Vol.15 No.10, October 22, 2025

DOI: 10.4236/ajibm.2025.1510078 121 Downloads 1,064 Views Citations
The Power of Cultural Identity in Consumer Behavior: Social Factors and Purchasing Preferences (Articles)

Max Boada, Yadira Patiño, Francisco Morocho, Karen Abad

Open Access Library Journal Vol.12 No.11, November 11, 2025

DOI: 10.4236/oalib.1114334 82 Downloads 916 Views Citations
Circular Economy in Education: Evidence from UK Second-Hand School Uniform Market (Articles)

Zhenyu Sheng

Modern Economy Vol.17 No.1, January 29, 2026

DOI: 10.4236/me.2026.171011 81 Downloads 559 Views Citations
The Impact of Social Media Usage on Consumers’ Purchase Intentions. Using Perceived Value as the Mediator (Articles)

Matilda Kumi, Sebastian Nana Kumi, Newlove Sulun Senkpeni, Francisca Arboh, Edwin Akwandoh, Tejan Andrew Rollings Kamara

Open Access Library Journal Vol.13 No.2, February 4, 2026

DOI: 10.4236/oalib.1114852 112 Downloads 908 Views Citations
Domesticating Social Commerce: How Douyin Becomes Embedded in Everyday Consumer Practices in China (Articles)

Wenxuan Dou

Advances in Applied Sociology Vol.16 No.2, February 24, 2026

DOI: 10.4236/aasoci.2026.162010 67 Downloads 550 Views Citations
On the Denial of Consumer Identity and Protection of People Who Knowingly Buy Fake Products
—Taking Chinese Market as an Example (Articles)

Yong Li, Xiongbiao Ye

Beijing Law Review Vol.13 No.3, September 5, 2022

DOI: 10.4236/blr.2022.133034 258 Downloads 1,152 Views Citations
When Should Suppliers Adopt Augmented Reality Technology in a Dual-Channel Supply Chain? (Articles)

Shuai Xiang, Xiuli Yang

Theoretical Economics Letters Vol.14 No.6, December 2, 2024

DOI: 10.4236/tel.2024.146117 102 Downloads 608 Views Citations
The Impact of Personalized AI-Generated Video Ads on Consumer Click-Through Rates (Articles)

Nada Querch, Pingli Zhu

Open Access Library Journal Vol.12 No.6, June 30, 2025

DOI: 10.4236/oalib.1113607 272 Downloads 3,163 Views Citations
Creative Education: A View from Russia (Articles)

Oleg N. Yanitsky

Creative Education Vol.10 No.4, April 26, 2019

DOI: 10.4236/ce.2019.104056 934 Downloads 2,297 Views Citations

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