Marketing Mix - Articles - Scientific Research Publishing

Research on Influencing Factors of Purchase Promotion Intention Based on Skincare Industry (Articles)

Zhichao Liu, Jiahui Ling

Modern Economy Vol.10 No.3, March 28, 2019

DOI: 10.4236/me.2019.103069 1,876 Downloads 6,977 Views Citations
Black and Beautiful: A Content Analysis and Study of Colorism and Strides toward Inclusivity in the Cosmetic Industry (Articles)

Cynthia M. Frisby

Advances in Journalism and Communication Vol.7 No.2, June 19, 2019

DOI: 10.4236/ajc.2019.72003 11,778 Downloads 22,155 Views Citations
Facebook—A Boon or Bane towards Social Media Marketing (Articles)

R. Ayswarya, Shilpa A. Telreja, S. Praveena, M. Ilankadhir

Journal of Service Science and Management Vol.12 No.5, August 15, 2019

DOI: 10.4236/jssm.2019.125043 1,765 Downloads 6,743 Views Citations
Green Marketing and Its Incidence in the Decisions of Purchase of Peruvian University Students (Articles)

Víctor Hugo Fernández-Bedoya, Ambrocio Teodoro Esteves-Pairazamán, Rosario Violeta Grijalva-Salazar, Walter Gregorio Ibarra-Fretell, Susana Edita Paredes-Díaz, Josefina Amanda Suyo-Vega, Mónica Elisa Meneses-La-Riva, Jorge Luís Aníbal Baldárrago-Baldárrago, Víctor Raúl Reátegui-Paredes, Robert Willie Chávez-Mayta

Modern Economy Vol.11 No.1, January 8, 2020

DOI: 10.4236/me.2020.111001 1,127 Downloads 3,746 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,472 Downloads 3,087 Views Citations
Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement (Articles)

Raymond Chimezie Ukaegbu

Open Access Library Journal Vol.7 No.3, March 11, 2020

DOI: 10.4236/oalib.1105865 4,884 Downloads 20,821 Views Citations
Sales Effort and Coordination in an O2O Supply Chain with Two-Period of Marketing (Articles)

Jing Shi

Open Journal of Business and Management Vol.8 No.3, April 10, 2020

DOI: 10.4236/ojbm.2020.83065 772 Downloads 1,985 Views Citations
Bank Telemarketing Forecasting Model Based on t-SNE-SVM (Articles)

Jianguo Che, Sai Zhao, Yongfan Li, Kai Li

Journal of Service Science and Management Vol.13 No.3, May 18, 2020

DOI: 10.4236/jssm.2020.133029 980 Downloads 4,157 Views Citations
Developing a Records and Information Management Model for Oil Marketing Companies in Zambia Based on the Records Cycle Model (Articles)

Sharon Malake, Jackson Phiri

Open Journal of Business and Management Vol.8 No.4, July 30, 2020

DOI: 10.4236/ojbm.2020.84114 1,671 Downloads 6,045 Views Citations
The Environmental Impact of Polycyclic Aromatic Hydrocarbons: Mechanism of Extraction by Bio-Surfactant in a Microwave (Articles)

Haroun Ali Adannou, Nayaou Kadidja Kamane, Samba Koukouare Prosper, Dorim Ngarbaroum, Allaramadji Ngarmadji Constant, Abdel-Hamid Mahamat Ali, Simon Ngos III

Natural Resources Vol.11 No.12, December 31, 2020

DOI: 10.4236/nr.2020.1112035 674 Downloads 2,044 Views Citations
Factors Hindering the Adoption of E-Marketing among Cable Manufacturers in Zambia, Based on Technology Acceptance Model (TAM) (Articles)

Norbert Mooya, Jackson Phiri

Technology and Investment Vol.12 No.2, March 5, 2021

DOI: 10.4236/ti.2021.122004 1,262 Downloads 4,386 Views Citations
Introduction to the Research on the Special Marketing Ability of Higher Vocational Automobile Industry under the Background of the Integration of Production and Education (Articles)

Leijie Gong, Lin Wang

Open Access Library Journal Vol.8 No.3, March 18, 2021

DOI: 10.4236/oalib.1107039 578 Downloads 1,740 Views Citations
Supply Chain Analysis of the Production and Marketing of the Marian Plum in the Case of San Khao Farmers, Phitsanulok, Thailand (Articles)

Bhagaporn Watanadumrong, Sujinda Chemsripong

Open Journal of Social Sciences Vol.9 No.3, March 31, 2021

DOI: 10.4236/jss.2021.93032 568 Downloads 2,134 Views Citations
Relationship Marketing and Information Technology’s Impact on Customer Satisfaction and Commitment (Articles)

Kamal Abubakar Abraham Sleiman, Xiangyu Cai, Juanli Lan, Hongzhen Lei, Ru Liu

Open Journal of Business and Management Vol.9 No.3, April 16, 2021

DOI: 10.4236/ojbm.2021.93055 2,105 Downloads 8,670 Views Citations
Development of a Novel Integrated Web-Based System for Advertisement Service (Articles)

Sifat Yasir Mustafiz, Mamun Bin Harun Hriday, Jannatul Ferdous Oyeshe, Mohammad Monirujjaman Khan

Journal of Software Engineering and Applications Vol.14 No.8, August 3, 2021

DOI: 10.4236/jsea.2021.148020 472 Downloads 2,201 Views Citations
Customer Relationship Management as a Tool for Improving Customer Loyalty in the Banking Industry: An Empirical Study of Guaranty Trust Bank PLC Situated within the Central Business District, FCT Abuja, Nigeria (Articles)

Yakubu Yari Kate Dazagbyilo, Shuiping Shang, Obodo Chidiebube Emmanuel, Kalissa Fatoumata Kir

Open Journal of Business and Management Vol.9 No.5, September 14, 2021

DOI: 10.4236/ojbm.2021.95124 919 Downloads 5,420 Views Citations
Trailing the Gap between the Competencies of Bachelor of Science in Business Administration Graduates with Industry Demands: As Viewed by the Employers (Articles)

Clarizza L. De Leon, Jennilyn C. Mina, Edgelly G. Vitug, Noemi C. Vega, Joannie A. Galano, Rosenell B. Flores, Emery Caymo, Kaila Beatrice Magtalas

Open Access Library Journal Vol.8 No.12, December 15, 2021

DOI: 10.4236/oalib.1108193 363 Downloads 5,072 Views Citations
Developing a Social Media Marketing Framework for Small-Scale Contractors in the Construction Industry (Articles)

Chipozya Kosta Tembo, Franco Muleya, Godfrey Kabwe Bulaya

Open Journal of Business and Management Vol.10 No.1, December 29, 2021

DOI: 10.4236/ojbm.2022.101005 806 Downloads 3,883 Views Citations
A Systematic Review on the Extant of Outdoor Advertisements Literature in Developing Countries (Articles)

Omary Swallehe, Kardo Mwilongo

Open Journal of Business and Management Vol.10 No.4, June 9, 2022

DOI: 10.4236/ojbm.2022.104086 471 Downloads 3,475 Views Citations
The Moderating Effect of Strategic Planning on the Relationship between Marketing Strategy and Poultry Farming Cooperatives’ Performance in the Province of Gitega (Burundi) (Articles)

Didace Hatungimana, Patrick Rumeci, Thierry Bahizi

Open Journal of Business and Management Vol.10 No.5, September 7, 2022

DOI: 10.4236/ojbm.2022.105120 316 Downloads 1,440 Views Citations

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