Brand Personality - Articles - Scientific Research Publishing

The Influence of Opinion Leaders’ Interaction Quality on Platform Brand Value Based on the Logic of Prosumption (Articles)

Lei Shen, Hai Hou, Yuhong Zhu, Ali Muhammad

iBusiness Vol.15 No.4, December 29, 2023

DOI: 10.4236/ib.2023.154019 284 Downloads 1,165 Views Citations
Innovation Research on the Marketing Model of Light Luxury Jewelry (Articles)

Yajing Gao, Yi Yin, Jiayi Li, Chenggang Li

Journal of Service Science and Management Vol.17 No.3, June 27, 2024

DOI: 10.4236/jssm.2024.173014 333 Downloads 2,042 Views Citations
A Multimodal Discourse Analysis of the Construction of Brand Image in Luxury Menswear Advertising: A Case Study of Advertisements of Zegna (Articles)

Rong Ma

Open Journal of Social Sciences Vol.12 No.7, July 25, 2024

DOI: 10.4236/jss.2024.127030 369 Downloads 2,287 Views Citations
Measuring the Impact of Product Placement Dimensions on Consumers’ Brand Recognition (Articles)

Hana Ayman Ghanem, Eiman Negm, Mona Arslan

Open Access Library Journal Vol.11 No.8, August 22, 2024

DOI: 10.4236/oalib.1111999 280 Downloads 2,222 Views Citations
The Hypervulnerability of the Fan Following Brands of Products Linked to Football Clubs (Articles)

Cleber Augusto do Nascimento

Beijing Law Review Vol.15 No.4, November 29, 2024

DOI: 10.4236/blr.2024.154107 90 Downloads 478 Views Citations
Investigation of Factors That Affecting on Customer Loyalty in Banking Sector in Egypt (Articles)

Mohamed Refat Mahfouz, Monika Fayez, Ahmed Moussa ElSamadicy

Open Access Library Journal Vol.12 No.2, February 26, 2025

DOI: 10.4236/oalib.1112891 141 Downloads 1,273 Views Citations
The Influence of Brand Image Congruence, Relationship Type and Self-Construal on Consumers’ Purchase Intention (Articles)

Shenghong Ye, Guobin Wu

Open Journal of Business and Management Vol.4 No.3, July 28, 2016

DOI: 10.4236/ojbm.2016.43058 2,520 Downloads 5,687 Views Citations
The Development of the Greek Personality Assessment Inventory (Articles)

Dimitrios Georgiou Lyrakos

Psychology Vol.2 No.8, November 4, 2011

DOI: 10.4236/psych.2011.28122 7,230 Downloads 12,841 Views Citations
You Have What? Personality! Traits That Predict Leadership Styles for Elementary Principals (Articles)

Melinda Garcia, Phyllis Duncan, Meghan Carmody-Bubb, Malcom James Ree

Psychology Vol.5 No.3, March 26, 2014

DOI: 10.4236/psych.2014.53031 13,199 Downloads 17,652 Views Citations
Higher, Faster, Further: Occupational Ethical Decision-Making under Time Pressure in Type A versus Type B Personalities (Articles)

Ann-Kathrin Emser, Simon Heintzen, Claas Beeser, Barbara Stoberock, Nicki Marquardt

Psychology Vol.12 No.10, October 29, 2021

DOI: 10.4236/psych.2021.1210102 596 Downloads 3,283 Views Citations
This article belongs to the Special Issue on Occupational and Organizational Psychology
Development and Validation of a Short Version of the Primary Scales of the Inventory of Personality Organization: A Study among Japanese University Students (Articles)

Fukiko Yamada, Yaeko Kataoka, Toshinori Kitamura

Psychology Vol.13 No.6, June 16, 2022

DOI: 10.4236/psych.2022.136059 361 Downloads 1,654 Views Citations
National Pride vs. Global Brands: How Consumer Ethnocentrism, Digital Engagement, and Sustainability Shape Brand Loyalty in C?te d’Ivoire (Articles)

Tahi Zionte Herman Steven, Gan Jun

Open Access Library Journal Vol.13 No.5, May 25, 2026

DOI: 10.4236/oalib.1115244 0 Downloads 81 Views Citations
The Multipath Approach to Personality: Towards a Unified Model of Self (Articles)

Jonathan Appel, Dohee Kim-Appel

Psychology Vol.1 No.4, November 18, 2010

DOI: 10.4236/psych.2010.14036 12,029 Downloads 22,637 Views Citations
Retrospective Assessments of Childhood Psychopathology by Adults and Their Parents (Articles)

Frederick L. Coolidge, Gina M. Tambone, Robert L. Durham, Daniel L. Segal

Psychology Vol.2 No.3, June 29, 2011

DOI: 10.4236/psych.2011.23026 5,389 Downloads 10,115 Views Citations
Program Selection among Pre-Service Teachers: MBTI Profiles within a College of Education (Articles)

Stephen Rushton, Jenni Menon Mariano, Tary L. Wallace

Creative Education Vol.3 No.1, February 17, 2012

DOI: 10.4236/ce.2012.31003 7,868 Downloads 13,478 Views Citations
Response Distortion on the NEO PI-R among Candidates Taking the Entrance Examination to the National School of Civil Aviation (ENAC-France) (Articles)

Jacques Juhel, Sophie Brunot, Gérard Zapata

Psychology Vol.3 No.5, May 23, 2012

DOI: 10.4236/psych.2012.35055 6,190 Downloads 10,457 Views Citations
The Relation between Five-Factor Personality Traits and Risk-Taking Behavior in Preadolescents (Articles)

Ronnie L. McGhee, David J. Ehrler, Joseph A. Buckhalt, Carol Phillips

Psychology Vol.3 No.8, August 23, 2012

DOI: 10.4236/psych.2012.38083 10,618 Downloads 21,966 Views Citations
An Experimental Analysis of the Assessment and Perception of Behavior Change: How Summary Measures Influence Sensitivity to Change Processes (Articles)

Anselma G. Hartley, Jack C. Wright, Audrey L. Zakriski, Anne N. Banducci

Psychology Vol.4 No.1, January 11, 2013

DOI: 10.4236/psych.2013.41001 4,386 Downloads 7,939 Views Citations
Relationships between Personality and Coping with Stress: An Investigation in Swedish Police Trainees (Articles)

Jörg Richter, Lars Erik Lauritz, Elizabeth du Preez, Nafisa Cassimjee, Mehdi Ghazinour

Psychology Vol.4 No.2, February 17, 2013

DOI: 10.4236/psych.2013.42012 7,189 Downloads 13,449 Views Citations
Is There an Association between Temperament and Apolipoprotein E?
A Replication of a 1993 Young Finns Study
(Articles)

Aino M. Pitkänen, Päivi Merjonen, Liisa Keltikangas-Järvinen, Ilkka Seppälä, Terho Lehtimäki, Jorma Viikari, Olli T. Raitakari, Mirka Hintsanen

Journal of Behavioral and Brain Science Vol.3 No.2, May 23, 2013

DOI: 10.4236/jbbs.2013.32020 3,265 Downloads 5,694 Views Citations

First <...101112 ...>Last

	[email protected]
	+86 18163351462 (WhatsApp)
	1655362766
	SCIRP WeChat

All	Title	Abstract	Keywords
DOI	Author	Journal	Affiliation
ISSN	Subject

	[email protected]
	+86 18163351462(WhatsApp)
	1655362766

	Paper Publishing WeChat

Browse Subjects

Publish with us

Home

About SCIRP

Service

Policies