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The Extent of Use of Selected Social Media Applications in the Marketing of Library Services to Postgraduate Students: A Study of Mahatma Gandhi Graduate Library, University of Nairobi, Kenya
(Articles)
Emily Anyango Amek
Open Access Library Journal
Vol.13 No.1
, January 22, 2026
DOI:
10.4236/oalib.1114100
64
Downloads
322
Views
Citations
The Impact of Social Media Usage on Consumers’ Purchase Intentions. Using Perceived Value as the Mediator
(Articles)
Matilda Kumi
,
Sebastian Nana Kumi
,
Newlove Sulun Senkpeni
,
Francisca Arboh
,
Edwin Akwandoh
,
Tejan Andrew Rollings Kamara
Open Access Library Journal
Vol.13 No.2
, February 4, 2026
DOI:
10.4236/oalib.1114852
112
Downloads
908
Views
Citations
Domesticating Social Commerce: How Douyin Becomes Embedded in Everyday Consumer Practices in China
(Articles)
Wenxuan Dou
Advances in Applied Sociology
Vol.16 No.2
, February 24, 2026
DOI:
10.4236/aasoci.2026.162010
67
Downloads
552
Views
Citations
Defamation in the Age of Social Media: Re-Examining Ghana’s Legal Framework in a Digitally Networked Society
(Articles)
Ogochukwu Chidiebere Nweke
,
David Asumda
Beijing Law Review
Vol.17 No.1
, March 2, 2026
DOI:
10.4236/blr.2026.171007
46
Downloads
461
Views
Citations
Trending the TikTok World of Advertising: Content Analysis of TikTok Ads of Four Popular Beauty Brands
(Articles)
Kavita Karan
,
Ebru Bodur
,
Wellars Bakina
Advances in Journalism and Communication
Vol.14 No.1
, March 5, 2026
DOI:
10.4236/ajc.2026.141001
95
Downloads
773
Views
Citations
Non-Verbal Signals, Social Media and Artificial Intelligence: Are Emotional Processes Becoming Simpler or More Sophisticated?
(Articles)
Alhadi Chafi
International Journal of Intelligence Science
Vol.16 No.2
, April 21, 2026
DOI:
10.4236/ijis.2026.162010
32
Downloads
249
Views
Citations
How Ideas Turn into an Active Force in Society
(Articles)
Abdallah Hidri
Advances in Journalism and Communication
Vol.7 No.1
, January 22, 2019
DOI:
10.4236/ajc.2019.71001
1,184
Downloads
2,504
Views
Citations
Analysis of the Social Impact of Fandom Culture in “Idol” Context
(Articles)
Yangqingge Zhao
Advances in Journalism and Communication
Vol.10 No.4
, November 30, 2022
DOI:
10.4236/ajc.2022.104022
1,430
Downloads
15,593
Views
Citations
Discussions on Freedom of the Press and Freedom of Expression in Türkiye: Analyzing the News Coverage of the “Disinformation Bill”
(Articles)
Ayşe Fulya Şen
Advances in Journalism and Communication
Vol.10 No.4
, December 8, 2022
DOI:
10.4236/ajc.2022.104025
431
Downloads
1,413
Views
Citations
To What Extent Can Social Media Be Used to Identify Potential Investments?
(Articles)
Howard Zheng
Open Journal of Business and Management
Vol.11 No.4
, July 19, 2023
DOI:
10.4236/ojbm.2023.114090
250
Downloads
1,454
Views
Citations
Evaluation of Microblog Users’ Influence Based on PageRank and Users Behavior Analysis
(Articles)
Lijuan Huang
,
Yeming Xiong
Advances in Internet of Things
Vol.3 No.2
, April 30, 2013
DOI:
10.4236/ait.2013.32005
6,425
Downloads
11,555
Views
Citations
The Acceptance and Use of Computer Based Assessment in Higher Education
(Articles)
Mahmoud Maqableh
,
Ra’ed Moh’d Taisir Masa’deh
,
Ashraf Bany Mohammed
Journal of Software Engineering and Applications
Vol.8 No.10
, October 26, 2015
DOI:
10.4236/jsea.2015.810053
7,222
Downloads
11,624
Views
Citations
Determinants in Pay-What-You-Want Pricing Decisions—A Cross-Country Study
(Articles)
Tim Dorn
,
Augustin Suessmair
American Journal of Industrial and Business Management
Vol.7 No.2
, February 28, 2017
DOI:
10.4236/ajibm.2017.72010
1,832
Downloads
4,202
Views
Citations
This article belongs to the Special Issue on
Marketing Theory and Applications
How Do Consumers Adopt Imported Products in an Era of Product Overcrowding?
(Articles)
Miguel Sahagun
,
Arturo Z. Vasquez-Parraga
Theoretical Economics Letters
Vol.7 No.7
, December 7, 2017
DOI:
10.4236/tel.2017.77137
1,072
Downloads
5,204
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior Research
Corporate Social Responsibilities and Unethical Decisions—Do Cultural and Social Values and Political Philosophies Make a Difference?
(Articles)
Horacio De La Cruz Jr.
American Journal of Industrial and Business Management
Vol.12 No.8
, August 11, 2022
DOI:
10.4236/ajibm.2022.128072
360
Downloads
1,908
Views
Citations
This article belongs to the Special Issue on
International Business and Management
Factors Influencing the Adoption of E-Services by the Informal Sector: A Case of ECIS under NAPSA
(Articles)
Mubanga Musenga
,
Jackson Phiri
Open Journal of Business and Management
Vol.11 No.4
, July 27, 2023
DOI:
10.4236/ojbm.2023.114102
288
Downloads
1,394
Views
Citations
E-Commerce Platforms in Developing Economies: Unveiling Behavioral Intentions through Technology Acceptance Model (TAM)
(Articles)
Mohammad Ikbal Hossain
,
Muhammad Imam Hussain
,
Afroja Akther
Open Journal of Business and Management
Vol.11 No.6
, November 14, 2023
DOI:
10.4236/ojbm.2023.116165
616
Downloads
3,786
Views
Citations
Impact of the Introduction of E-Payslips to Civil Servants in Developing Countries Based on the Utaut Model
(Articles)
Chikoyi Bwalya
,
Jackson Phiri
Journal of Human Resource and Sustainability Studies
Vol.12 No.2
, April 22, 2024
DOI:
10.4236/jhrss.2024.122012
284
Downloads
1,375
Views
Citations
Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users
(Articles)
Phichhang Ou
,
Sambath Phou
,
Bunmeng Chov
,
Tithdanin Chav
Open Journal of Business and Management
Vol.12 No.5
, August 20, 2024
DOI:
10.4236/ojbm.2024.125149
461
Downloads
2,512
Views
Citations
Design and Social Influence of the Great Zimbabwe Ruins
(Articles)
Tatenda Agynella Mushandu
,
Rui Zhang
Open Journal of Social Sciences
Vol.12 No.8
, August 26, 2024
DOI:
10.4236/jss.2024.128029
177
Downloads
3,228
Views
Citations
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