Brand Strategy - Articles - Scientific Research Publishing

Social Media Influence on Millennials Purchase Behaviour of Coca-Cola and Pepsi Carbonated Soft Drink (Articles)

Tolulope Ajibade, Donia Waseem

Open Journal of Business and Management Vol.12 No.4, June 12, 2024

DOI: 10.4236/ojbm.2024.124110 666 Downloads 4,458 Views Citations
Consumer Behavior of Firestone Liberia (Articles)

Yealu G. Kogar, Jihong Shao

Open Access Library Journal Vol.12 No.3, March 20, 2025

DOI: 10.4236/oalib.1113011 115 Downloads 794 Views Citations
Research on Brand Marketing Effectiveness from the Perspective of Consumer Perception: A Case Study of Pierre Cardin’s Marketing Strategy (Articles)

Yidan Kang, Siyue He, Shuyi Li, Zihan Wang, Chenggang Li

American Journal of Industrial and Business Management Vol.15 No.7, July 23, 2025

DOI: 10.4236/ajibm.2025.157047 335 Downloads 2,355 Views Citations
Post-Sales Service Quality and Brand Image as Predictors of Customer Loyalty in Malaysia’s Automotive Sector (Articles)

Wan Afezah Wan Abdul Rahman, Zainil Hanim Saidin

Open Journal of Social Sciences Vol.13 No.8, August 14, 2025

DOI: 10.4236/jss.2025.138019 188 Downloads 922 Views Citations
Exploring the Impact of Brand Authenticity on Generation Z Consumer Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139015 327 Downloads 3,398 Views Citations
The Role of Subscription Services in Building Long-Term Customer Loyalty (Articles)

Artur Tatevosian

American Journal of Industrial and Business Management Vol.15 No.11, October 31, 2025

DOI: 10.4236/ajibm.2025.1511084 104 Downloads 634 Views Citations
Balancing Tradition and Innovation: A Case Study on How Brand Equity and Service Quality Shape Revisit Intention in Luxury Hospitality (Articles)

Didem Sağındık, Cemal Yükselen

Open Journal of Business and Management Vol.14 No.1, January 6, 2026

DOI: 10.4236/ojbm.2026.141014 85 Downloads 646 Views Citations
Strategic Branding and Competitive Advantage in International School Marketing: A Case-Based Analysis in Asia (Articles)

James McLaughlin

Open Journal of Business and Management Vol.14 No.2, February 9, 2026

DOI: 10.4236/ojbm.2026.142049 152 Downloads 908 Views Citations
Increasing Customer Satisfaction, Financial Stability, Brand Loyalty and Efficiency by Making KPI Measurements with Technology Integration in Logistics (Articles)

Murat Başal

Open Journal of Social Sciences Vol.14 No.2, February 28, 2026

DOI: 10.4236/jss.2026.142028 62 Downloads 643 Views Citations
This article belongs to the Special Issue on Technology and Society
Arctic Puffin Optimization Algorithm Based on Multi-Strategy Blending (Articles)

Ling Sun, Bo Wang

Journal of Computer and Communications Vol.12 No.12, December 30, 2024

DOI: 10.4236/jcc.2024.1212010 114 Downloads 937 Views Citations
The Perceptions of Small Business Owners on Tourism Development in the Blackstone Valley, Rhode Island (Articles)

Samuel MENDLINGER, Masaki MIYAKE, Robert BILLINGTON

Journal of Service Science and Management Vol.2 No.3, September 10, 2009

DOI: 10.4236/jssm.2009.23017 6,784 Downloads 12,427 Views Citations
How to Develop Chinese Flower Auction Markets: Results from a Comparative Analysis (Articles)

Kaida Qin, Xiaoli Jiang, Baojian Yang

iBusiness Vol.2 No.4, December 30, 2010

DOI: 10.4236/ib.2010.24050 7,256 Downloads 12,107 Views Citations
Innovation Pedagogy for Universities of Applied Sciences (Articles)

Juha Kettunen

Creative Education Vol.2 No.1, March 30, 2011

DOI: 10.4236/ce.2011.21008 7,639 Downloads 15,019 Views Citations
Methodology of Integrated Coastal Zone Management Plan Preparation – Case Study of Andaman Islands, India (Articles)

Devaraj Asir Ramesh, Arumugam Senthil Vel

Journal of Environmental Protection Vol.2 No.6, August 26, 2011

DOI: 10.4236/jep.2011.26087 10,947 Downloads 24,028 Views Citations
A New Model for Strategy Formulation Using Mahalanobis-Taguchi System and Clustering Algorithm (Articles)

Ali Hadighi, Iraj Mahdavi

Intelligent Information Management Vol.3 No.5, September 20, 2011

DOI: 10.4236/iim.2011.35024 5,300 Downloads 9,941 Views Citations
Information Policy in Contests with Little Noise (Articles)

Pouya Azimi Garakani, Oliver Gürtler

Theoretical Economics Letters Vol.1 No.3, November 7, 2011

DOI: 10.4236/tel.2011.13012 5,009 Downloads 9,291 Views Citations
Research on the Relationship among Government Regulations, Strategy Preference and Manufacturing Performance (Articles)

Fa-Xin Cheng, Wei Wang

Journal of Service Science and Management Vol.5 No.1, March 28, 2012

DOI: 10.4236/jssm.2012.51005 5,827 Downloads 9,381 Views Citations
Optimization of Dynamic Portfolio Insurance Model (Articles)

Yuan Yao

Journal of Mathematical Finance Vol.2 No.2, May 23, 2012

DOI: 10.4236/jmf.2012.22019 9,428 Downloads 15,559 Views Citations
Performance Analysis and Improvement of Storage Virtualization in an OS-Online System (Articles)

Yuan Gao, Yaoxue Zhang, Yuezhi Zhou

Journal of Software Engineering and Applications Vol.5 No.11A, November 30, 2012

DOI: 10.4236/jsea.2012.531106 4,228 Downloads 7,276 Views Citations
This article belongs to the Special Issue on Cloud Computing
Impact of Forecast Errors in CPFR Collaboration Strategy (Articles)

Raj Kamalapur

American Journal of Industrial and Business Management Vol.3 No.4, July 24, 2013

DOI: 10.4236/ajibm.2013.34046 5,721 Downloads 9,165 Views Citations

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