WeChat Marketing - Articles - Scientific Research Publishing

WeChat Marketing of Catering Industry from Consumers’ Perspective
—Taking “HaiDiLao” and “Little Sheep” as Examples (Articles)

Mingzhu Liang, Mingsen Wang, Songjun Xu

Journal of Service Science and Management Vol.9 No.3, June 22, 2016

DOI: 10.4236/jssm.2016.93032 7,896 Downloads 12,378 Views Citations
Self-Affirmation through WeChat Moments (Articles)

Xiangli Wen, Yaozhong Liu, Yakun Ni

Psychology Vol.10 No.3, February 22, 2019

DOI: 10.4236/psych.2019.103026 1,745 Downloads 3,565 Views Citations
Research on Teaching Floriculture Using WeChat (Articles)

Junai Hui, Shuxian Huo, Bipei Zhang

Open Journal of Social Sciences Vol.11 No.9, September 19, 2023

DOI: 10.4236/jss.2023.119022 201 Downloads 680 Views Citations
A Practical Research on Improving Reader’s Reading Literacy by Using WeChat Service under the Perspective of PIRLS and PISA2018 (Articles)

Lina Li

Creative Education Vol.9 No.11, August 31, 2018

DOI: 10.4236/ce.2018.911124 1,322 Downloads 2,779 Views Citations
Friends and Relaxation: Key Factors of Undergraduate Students’ WeChat Using (Articles)

Chun Mao

Creative Education Vol.5 No.8, May 15, 2014

DOI: 10.4236/ce.2014.58075 7,114 Downloads 10,376 Views Citations
Successful Factors and Prediction of Crowdfunding on WeChat (Articles)

Yong Xu, Ni Zhu

American Journal of Industrial and Business Management Vol.8 No.4, April 28, 2018

DOI: 10.4236/ajibm.2018.84065 1,212 Downloads 2,946 Views Citations
Developing College Students’ English Autonomous Learning through WeChat Public Platform (Articles)

Huijun Fu, Huijian Wang

Creative Education Vol.11 No.6, June 30, 2020

DOI: 10.4236/ce.2020.116068 1,163 Downloads 3,239 Views Citations
Research on Innovation of Junior Middle School PE Teaching Mode Based on WeChat Platform (Articles)

Ying Tang, Jingzhi Chen

Open Access Library Journal Vol.9 No.3, March 17, 2022

DOI: 10.4236/oalib.1108349 151 Downloads 1,305 Views Citations
Research on the Crime of Establishing Casinos on WeChat (Articles)

Zhiying Wang, Jiayi Wang

Chinese Studies Vol.12 No.4, November 7, 2023

DOI: 10.4236/chnstd.2023.124023 258 Downloads 1,327 Views Citations
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7, July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,930 Downloads 19,903 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2, March 21, 2024

DOI: 10.4236/ojbm.2024.122051 875 Downloads 4,054 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2, June 28, 2024

DOI: 10.4236/ajc.2024.122019 378 Downloads 3,022 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A, August 15, 2013

DOI: 10.4236/me.2013.49A001 14,406 Downloads 27,325 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2, March 27, 2025

DOI: 10.4236/jssm.2025.182007 252 Downloads 2,193 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5, August 18, 2017

DOI: 10.4236/tel.2017.75100 3,013 Downloads 10,221 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
A Research on the Difficulties and Countermeasures of the Traditional Business under the Background of Mobile Internet (Articles)

Xiurong Huang, Yaojia Huang

Open Journal of Business and Management Vol.3 No.4, October 27, 2015

DOI: 10.4236/ojbm.2015.34044 8,389 Downloads 10,330 Views Citations
Reconfiguration and Empirical Study on the Evaluation System of WeChat Communication Effect of Sci-Tech Periodicals (Articles)

Feifei Han, Zhangzhi Ge, Rongting Zhou

Advances in Journalism and Communication Vol.4 No.1, March 11, 2016

DOI: 10.4236/ajc.2016.41002 3,879 Downloads 5,530 Views Citations
The Study of WeChat Payment Users Willingness Factor (Articles)

Wei Xu

Journal of Service Science and Management Vol.10 No.3, June 12, 2017

DOI: 10.4236/jssm.2017.103021 2,793 Downloads 7,857 Views Citations
Wechat Service of University Library under the Mode of O2O Reading Promotion (Articles)

Lina Li

Advances in Journalism and Communication Vol.8 No.2, June 16, 2020

DOI: 10.4236/ajc.2020.82004 691 Downloads 2,021 Views Citations
Exploration on the Application of WeChat Official Accounts Platform in the Teaching Reform of Analytical Chemistry in Medical Universities (Articles)

Xianjiu Liao, Qichuan Huang, Yan Li, Suoyi Huang, Qianli Tang

Creative Education Vol.11 No.8, August 28, 2020

DOI: 10.4236/ce.2020.118106 1,399 Downloads 4,247 Views Citations

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