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From Prediction to Personalisation: How Artificial Intelligence Is Transforming Marketing Strategies
(Articles)
Benetta S. Blessed Daye
,
Fenfen Zhao
Open Access Library Journal
Vol.13 No.4
, April 27, 2026
DOI:
10.4236/oalib.1115231
32
Downloads
360
Views
Citations
Analysis of Factors Affecting the Stickiness of Freight Forwarders Based on Customer Experience
(Articles)
Bin Yang
,
Jian Xue
American Journal of Industrial and Business Management
Vol.10 No.2
, February 20, 2020
DOI:
10.4236/ajibm.2020.102025
2,000
Downloads
8,810
Views
Citations
Stimulating Curiosity and Consumer Experience in a Retailer
(Articles)
Silvia Cachero-Martínez
,
Rodolfo Vázquez-Casielles
American Journal of Industrial and Business Management
Vol.7 No.4
, April 28, 2017
DOI:
10.4236/ajibm.2017.74034
4,196
Downloads
11,439
Views
Citations
This article belongs to the Special Issue on
Customer Experience Management
Understanding Societal Influences on the Customer Journey: COVID-19 Pandemic Impact
(Articles)
Daissy Moya Sanchez
,
Ramon Martin Guart
,
Andrea Ramírez Moya
,
Joaquim Majó Fernández
Open Journal of Social Sciences
Vol.12 No.6
, June 21, 2024
DOI:
10.4236/jss.2024.126014
217
Downloads
1,768
Views
Citations
Impact of Digital Transformation on the Business Environment in the Hospitality Industry
(Articles)
Srinivasan Ramaswamy
Open Journal of Business and Management
Vol.13 No.6
, November 11, 2025
DOI:
10.4236/ojbm.2025.136216
138
Downloads
1,167
Views
Citations
Systematic Literature Review on Product and Customer Centricity, Customer Experience, and Loyalty
(Articles)
Jairo da Silva Muniz Sobrinho
,
Murillo de Oliveira Dias
,
Guilherme Vieira Marcolino
,
Poliano Bastos da Cruz
Open Journal of Business and Management
Vol.13 No.2
, March 11, 2025
DOI:
10.4236/ojbm.2025.132049
268
Downloads
1,735
Views
Citations
Artificial Intelligence in the Restaurant Industry: Transforming Experiences, Operations, and Finances
(Articles)
Auther Wang
,
Ada Wang
Open Journal of Business and Management
Vol.14 No.1
, January 14, 2026
DOI:
10.4236/ojbm.2026.141025
219
Downloads
2,151
Views
Citations
Strategies Hospital Manager Use to Improve Customer Services
(Articles)
Delores J. Leonard
,
Charles Needham
Open Journal of Business and Management
Vol.8 No.2
, March 23, 2020
DOI:
10.4236/ojbm.2020.82051
1,857
Downloads
10,034
Views
Citations
Exploring the Value Dimensions and Their Impact on Customer Loyalty in Indian Banking Services
(Articles)
Debajani Sahoo
,
Achyut Telang
Theoretical Economics Letters
Vol.9 No.6
, August 22, 2019
DOI:
10.4236/tel.2019.96123
1,260
Downloads
3,720
Views
Citations
Customer Centricity, Hyper-Personalization, and New Digital Business Models
(Articles)
Snezana Zivcevska-Stalpers
Open Journal of Business and Management
Vol.13 No.6
, November 25, 2025
DOI:
10.4236/ojbm.2025.136228
237
Downloads
2,134
Views
Citations
Value Co-Creation by Customer-to-Customer Communication: Social Media and Face-to-Face for Case of Airline Service Selection
(Articles)
Santi Novani
,
Kyoichi Kijima
Journal of Service Science and Management
Vol.5 No.1
, March 28, 2012
DOI:
10.4236/jssm.2012.51013
7,653
Downloads
15,491
Views
Citations
The Impacts of Website Characteristics and Customer Participation on Citizenship Behaviors: The Mediating Role of Co-Creation Experience in Virtual Brand Communities
(Articles)
Yong Zhang
,
Lu Chen
Advances in Applied Sociology
Vol.7 No.4
, April 18, 2017
DOI:
10.4236/aasoci.2017.74009
2,274
Downloads
5,590
Views
Citations
The Impact of Artificial Intelligence on Competitiveness—An Exploratory Study on Employees in Logistics Companies in Egypt
(Articles)
Ehab Edward Mikhail
,
Ahmed Ibrahim Bahgat Elseddawy
Technology and Investment
Vol.17 No.1
, February 14, 2026
DOI:
10.4236/ti.2026.171007
142
Downloads
1,135
Views
Citations
The Impact of Digital Marketing on Consumer Loyalty in Small Businesses
(Articles)
Vladyslav Gargun
American Journal of Industrial and Business Management
Vol.15 No.9
, September 22, 2025
DOI:
10.4236/ajibm.2025.159065
286
Downloads
2,055
Views
Citations
Association of KRAS Gene and microRNA-124-3p in Sporadic Colorectal Tumours
(Articles)
Ozkan Bagci
Journal of Biosciences and Medicines
Vol.12 No.1
, January 19, 2024
DOI:
10.4236/jbm.2024.121013
288
Downloads
765
Views
Citations
A Framework for Improving Customer Loyalty at Retailers in Jeddah City: A Case Study
(Articles)
Hemaid Alsulami
American Journal of Industrial and Business Management
Vol.11 No.9
, September 18, 2021
DOI:
10.4236/ajibm.2021.119059
922
Downloads
4,947
Views
Citations
AI in the Service of Hotel Management: New Tools and Technologies for Review Management and Guest Communication
(Articles)
Irena Šimunić
Open Access Library Journal
Vol.12 No.10
, October 10, 2025
DOI:
10.4236/oalib.1113863
46
Downloads
518
Views
Citations
Artificial Intelligence in Learning: An Integrative Framework for Education 4.0
(Articles)
Abílio A. Lourenço
,
Sabina Valente
Creative Education
Vol.17 No.3
, March 20, 2026
DOI:
10.4236/ce.2026.173025
173
Downloads
1,288
Views
Citations
A Study on the Relationship between Customer Participation, Perceived Control and Customer Equity—Collecting Samples from Financial Industry
(Articles)
Congjie Yang
,
Jingyin He
American Journal of Industrial and Business Management
Vol.8 No.3
, March 30, 2018
DOI:
10.4236/ajibm.2018.83053
1,253
Downloads
3,851
Views
Citations
Delivering Excellent Customer Service Using House of Quality (HOQ): A Case Study of Delta Shipping Company Limited
(Articles)
Emmanuel Sena Gohoho
,
Michael Kwasi Dzikunu
,
Amewu Attah
,
Alfred Ofori-Abebrese
Open Journal of Social Sciences
Vol.10 No.6
, June 16, 2022
DOI:
10.4236/jss.2022.106002
419
Downloads
2,373
Views
Citations
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