Overseas Brand Crises - Articles - Scientific Research Publishing

Study on the Spillover Effects of Overseas Brand Crises (Articles)

Qing Li, Zheng Jiang

Journal of Service Science and Management Vol.10 No.4, August 16, 2017

DOI: 10.4236/jssm.2017.104031 1,207 Downloads 2,436 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9, August 26, 2014

DOI: 10.4236/jss.2014.29005 7,311 Downloads 9,780 Views Citations
Research and Countermeasures of Management of the High-Level Overseas Talents (Articles)

Liangyu Wang

Open Journal of Social Sciences Vol.2 No.9, August 26, 2014

DOI: 10.4236/jss.2014.29001 4,620 Downloads 5,951 Views Citations
Management of Borderline Personality Disorder Crises in the Emergency Room: A Case Study (Articles)

Taqialdeen Zamil, Talato Kabore, Ayman Tailakh, Khadija Hamisi

Open Journal of Medical Psychology Vol.14 No.1, January 21, 2025

DOI: 10.4236/ojmp.2025.141003 171 Downloads 1,540 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12, December 17, 2018

DOI: 10.4236/jss.2018.612007 1,846 Downloads 4,544 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6, November 7, 2024

DOI: 10.4236/ojbm.2024.126202 457 Downloads 3,030 Views Citations
Research on Marketing Strategy of Huawei Mobile Phone in European Market (Articles)

Romans Dmitrijevs

Open Journal of Business and Management Vol.8 No.3, May 12, 2020

DOI: 10.4236/ojbm.2020.83073 25,458 Downloads 58,721 Views Citations
The Effect of Thai Majors’ Overseas Study on Intercultural Competence: A Case Study of Thai Majors of Yunnan Agricultural University (Articles)

Dimin Luo

Creative Education Vol.12 No.4, April 28, 2021

DOI: 10.4236/ce.2021.124063 478 Downloads 1,421 Views Citations
The Position and Function of Chinese Character Teaching in the Professional Chinese Learning of Medical Students—Taking Overseas Medical Students from Chengdu University of Traditional Chinese Medicine as an Example (Articles)

Yan Lv

Open Access Library Journal Vol.8 No.9, September 27, 2021

DOI: 10.4236/oalib.1107820 178 Downloads 1,103 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2, April 20, 2015

DOI: 10.4236/tel.2015.52033 8,434 Downloads 12,634 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5, May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,623 Downloads 4,793 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6, June 27, 2018

DOI: 10.4236/ajibm.2018.86108 2,098 Downloads 7,186 Views Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3, March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,559 Downloads 3,197 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,498 Downloads 3,149 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1, January 18, 2022

DOI: 10.4236/ojbm.2022.101018 5,986 Downloads 44,053 Views Citations
International Crises, Characterization of Contagion and Social Well-Being in Developing Countries: A Theoretical Model (Articles)

Giscard Assoumou Ella

Theoretical Economics Letters Vol.4 No.1, February 18, 2014

DOI: 10.4236/tel.2014.41011 3,568 Downloads 6,197 Views Citations
Disequilibrium Pricing—Greek Euro Crisis (Articles)

Frederick Betz

Theoretical Economics Letters Vol.4 No.9, December 22, 2014

DOI: 10.4236/tel.2014.49113 3,442 Downloads 4,813 Views Citations
An Econophysics Model of Financial Bubbles (Articles)

Bodo Herzog

Natural Science Vol.7 No.1, January 29, 2015

DOI: 10.4236/ns.2015.71006 3,777 Downloads 6,031 Views Citations
Municipalities, Innovation and Resilience (Articles)

Merdan Seker, Emmanuel Muller

Open Journal of Business and Management Vol.11 No.6, November 28, 2023

DOI: 10.4236/ojbm.2023.116181 283 Downloads 896 Views Citations
Volatility Analysis and Cryptocurrency Interconnections (Articles)

Maria-Cristina Zwak-Cantoriu, Lucian Claudiu Anghel

Theoretical Economics Letters Vol.14 No.2, April 16, 2024

DOI: 10.4236/tel.2024.142025 307 Downloads 1,288 Views Citations

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