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An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank
(Articles)
Jiangyu Li
,
Haibo Yu
iBusiness
Vol.5 No.3B
, November 8, 2013
DOI:
10.4236/ib.2013.53B010
8,539
Downloads
14,315
Views
Citations
Internet-Future Business Development Focus
(Articles)
Xiang Fang
,
Yangping Zhou
American Journal of Industrial and Business Management
Vol.2 No.3
, June 15, 2012
DOI:
10.4236/ajibm.2012.23011
8,278
Downloads
14,495
Views
Citations
Influence of Internet plus to International Business Development
(Articles)
Wei Xiong
,
Zhen Zhao
,
Jingxuan Fang
American Journal of Industrial and Business Management
Vol.6 No.4
, April 28, 2016
DOI:
10.4236/ajibm.2016.64050
3,517
Downloads
6,538
Views
Citations
Impact of Internet plus to China Economy Development
(Articles)
Zhen Zhao
,
Wei Xiong
,
Jingxuan Fang
Modern Economy
Vol.7 No.9
, August 11, 2016
DOI:
10.4236/me.2016.79096
4,420
Downloads
8,136
Views
Citations
E-Marketing Development and Its Application in Textile Sector of Pakistan—A Theoretical Review
(Articles)
Muhammad Abrar
,
Xinming Deng
,
Asif Ali Safeer
,
Abdul Ghafoor
,
Sajjad Ahmad Baig
Journal of Service Science and Management
Vol.9 No.3
, June 22, 2016
DOI:
10.4236/jssm.2016.93031
3,909
Downloads
10,939
Views
Citations
Marketing Management for Consumer Products in the Era of the Internet of Things
(Articles)
Reinhold Decker
,
Christian Stummer
Advances in Internet of Things
Vol.7 No.3
, July 3, 2017
DOI:
10.4236/ait.2017.73004
5,561
Downloads
19,022
Views
Citations
The Role of Technology in the Marketing Communications Industry: An Exploratory Study of the Impact of North American Influence on Local Business in Trinidad and Tobago
(Articles)
Prahalad Sooknanan
,
Karen Crichlow
Advances in Journalism and Communication
Vol.2 No.3
, August 20, 2014
DOI:
10.4236/ajc.2014.23009
5,442
Downloads
10,932
Views
Citations
The Impacts of Industry 4.0 on Marketing Activities and Strategies of Iron and Steel Industry in Developing Countries: Case for Uganda
(Articles)
Alfred Ocheng Komakech
,
Jiaguo Liu
,
Alfred Omo
,
Emmanuel Afanga Archelaus Basua
Open Journal of Social Sciences
Vol.9 No.5
, May 26, 2021
DOI:
10.4236/jss.2021.95034
1,031
Downloads
8,680
Views
Citations
Antibiotics/antibacterial drug use, their marketing and promotion during the post-antibiotic golden age and their role in emergence of bacterial resistance
(Articles)
Godfrey S. Bbosa
,
Norah Mwebaza
,
John Odda
,
David B. Kyegombe
,
Muhammad Ntale
Health
Vol.6 No.5
, February 24, 2014
DOI:
10.4236/health.2014.65059
22,556
Downloads
33,689
Views
Citations
Algorithmic Fairness and Internet of Things (IoT)-Based Personalization in Artificial Intelligence-Driven Healthcare Marketing: Implications for Patient Experience and Choice
(Articles)
Turgut Coşkun
,
Anıl Çetin
,
Murat Başal
Open Journal of Applied Sciences
Vol.16 No.4
, April 22, 2026
DOI:
10.4236/ojapps.2026.164068
41
Downloads
358
Views
Citations
Is E-Marketing the Future of Marketing Field
(Articles)
Paulus H. A. Andreki
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.7
, July 9, 2014
DOI:
10.4236/ajibm.2014.47040
10,932
Downloads
19,922
Views
Citations
The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
, March 21, 2024
DOI:
10.4236/ojbm.2024.122051
877
Downloads
4,073
Views
Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation
(Articles)
Xueli Zhang
,
Yarou Li
,
Yixin Zhong
,
Shuai Wang
Advances in Journalism and Communication
Vol.12 No.2
, June 28, 2024
DOI:
10.4236/ajc.2024.122019
380
Downloads
3,038
Views
Citations
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
, August 15, 2013
DOI:
10.4236/me.2013.49A001
14,409
Downloads
27,337
Views
Citations
This article belongs to the Special Issue on
Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions
(Articles)
Iftekhar Mahfuz
,
Md. Mamun Habib
,
Shahedul Islam
,
Aidah Rasanat Islam
,
Irin Nahar Maghnolia Shara
Journal of Service Science and Management
Vol.18 No.2
, March 27, 2025
DOI:
10.4236/jssm.2025.182007
253
Downloads
2,206
Views
Citations
Sovereign Marketing: A New Strategy of Marketing
(Articles)
Gouher Ahmed
Theoretical Economics Letters
Vol.7 No.5
, August 18, 2017
DOI:
10.4236/tel.2017.75100
3,013
Downloads
10,231
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
Education Marketing Research
(Articles)
Xiaogang Yang
Theoretical Economics Letters
Vol.6 No.5
, October 21, 2016
DOI:
10.4236/tel.2016.65111
4,756
Downloads
13,819
Views
Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges
(Articles)
Allam Jaas
Open Journal of Business and Management
Vol.10 No.2
, March 22, 2022
DOI:
10.4236/ojbm.2022.102046
3,434
Downloads
31,637
Views
Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives
(Articles)
Purashraf Yasanallah
,
Vahid Bidram
American Journal of Industrial and Business Management
Vol.2 No.4
, October 31, 2012
DOI:
10.4236/ajibm.2012.24025
22,210
Downloads
36,753
Views
Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing
(Articles)
Pingping Meng
Creative Education
Vol.3 No.7B
, January 9, 2013
DOI:
10.4236/ce.2012.37B008
10,929
Downloads
17,266
Views
Citations
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