Celebrity Advertisement - Articles - Scientific Research Publishing

Impact of Celebrity Endorsement on Brand Conscious Consumers: A Case Study in Pakistan (Articles)

Mahwish Rabia, Fatima Babar, Saliha Akram, Zunaira Arif, Rida Tanveer

Open Journal of Social Sciences Vol.7 No.4, April 16, 2019

DOI: 10.4236/jss.2019.74016 1,966 Downloads 8,681 Views Citations
Source Credibility: A Philosophical Analysis (Articles)

Bonachristus Umeogu

Open Journal of Philosophy Vol.2 No.2, May 22, 2012

DOI: 10.4236/ojpp.2012.22017 19,632 Downloads 32,054 Views Citations
Impact of Internet Advertisement and Its Features on E-Commerce Retail Sales: Evidence from Europe (Articles)

Osama Harfoushi, Bader Alfawwaz, Bader Obeidat, Ruba Obiedat, Hossam Faris

Journal of Software Engineering and Applications Vol.6 No.11, November 5, 2013

DOI: 10.4236/jsea.2013.611068 8,447 Downloads 15,472 Views Citations
On Application of Rhetorical Devices to Cosmetic Advertisements (Articles)

Jintao Shi

Open Journal of Modern Linguistics Vol.11 No.3, June 1, 2021

DOI: 10.4236/ojml.2021.113025 884 Downloads 4,828 Views Citations
Tweet, Play, Love: Evaluating Social Media Communication Strategies on Gamer and Non-Gamer Audiences (Articles)

Eleonora Fallabrino

Sociology Mind Vol.13 No.1, January 20, 2023

DOI: 10.4236/sm.2023.131002 322 Downloads 1,460 Views Citations
Celebrities Acting up: A Speech Act Analysis in Tweets of Famous People (Articles)

David Nemer

Social Networking Vol.5 No.1, December 22, 2015

DOI: 10.4236/sn.2016.51001 5,741 Downloads 9,962 Views Citations
Research on Tax Risks and Administration Arising from the Phenomenon of Tax Evasion by Celebrities (Articles)

Yuhang Sun

Open Journal of Social Sciences Vol.10 No.7, July 29, 2022

DOI: 10.4236/jss.2022.107029 338 Downloads 1,964 Views Citations
Trending the TikTok World of Advertising: Content Analysis of TikTok Ads of Four Popular Beauty Brands (Articles)

Kavita Karan, Ebru Bodur, Wellars Bakina

Advances in Journalism and Communication Vol.14 No.1, March 5, 2026

DOI: 10.4236/ajc.2026.141001 95 Downloads 773 Views Citations
Role of Media in Provoking Cigarette Smoking among Adolescents in Urban Nepal (Articles)

Sushma Dahal, Sabeena Maharjan, Raj Kumar Subedi, Juna Maharjan

Health Vol.7 No.1, January 15, 2015

DOI: 10.4236/health.2015.71011 4,582 Downloads 6,827 Views Citations
Bertrand-Cournot Comparison in a Mixed Duopoly with Advertisement (Articles)

Chul-Hi Park, Dmitriy Li, Sang-Ho Lee

Theoretical Economics Letters Vol.6 No.2, April 6, 2016

DOI: 10.4236/tel.2016.62017 2,929 Downloads 5,449 Views Citations
Advertisement Spending and Income: An Aggregative Analysis (Articles)

Baiding Hu, Amal Sanyal

Theoretical Economics Letters Vol.6 No.2, April 29, 2016

DOI: 10.4236/tel.2016.62040 2,580 Downloads 4,172 Views Citations
Research on Mobile Marketing Strategy Based on SICAS Model—A Case Study of Yili Group (Articles)

Liwen Huang

American Journal of Industrial and Business Management Vol.9 No.4, April 28, 2019

DOI: 10.4236/ajibm.2019.94073 2,358 Downloads 9,277 Views Citations
Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales: The Case of Selected Companies in the Kumasi Metropolis of Ghana (Articles)

Maud Schall, Patrick Lebene Adonoo, Seth Christopher Yaw Appiah

Advances in Applied Sociology Vol.9 No.6, June 27, 2019

DOI: 10.4236/aasoci.2019.96018 1,066 Downloads 3,610 Views Citations
The Effectiveness of “Fear of Missing Out” Inducing Content in Facebook Advertisements (Articles)

Dalina Weideinger, Alastair McClelland, Adrian Furnham

Psychology Vol.12 No.5, May 31, 2021

DOI: 10.4236/psych.2021.125051 1,407 Downloads 11,034 Views Citations
Radio-Medicine and Public Health in Rural Ghana (Articles)

Abena Ansomaa Debrah Wiafe, Clement Tetteh Narh, Florence Kuukyi, Paul Adjei Kwakwa

Journal of Biosciences and Medicines Vol.10 No.4, April 13, 2022

DOI: 10.4236/jbm.2022.104016 277 Downloads 1,330 Views Citations
Using Language as a Persuasive Tool in Promoting Alcoholic Drinks in Ghana (Articles)

Lena Awoonor-Aziaku, John Kobla Attiye

Open Journal of Social Sciences Vol.11 No.9, September 13, 2023

DOI: 10.4236/jss.2023.119014 174 Downloads 1,172 Views Citations
Celebrity Capital of Actresses of Color: A Mixed Methods Study (Articles)

Yulia Medvedeva, Cynthia Frisby, Joseph Moore

Advances in Journalism and Communication Vol.5 No.3, August 17, 2017

DOI: 10.4236/ajc.2017.53011 1,788 Downloads 6,162 Views Citations
Pop Culture Meets Pigskin: The Swift-Kelce Effect on NFL Jersey Sales (Articles)

Elisabeth A. Arthur

Open Journal of Business and Management Vol.14 No.2, March 6, 2026

DOI: 10.4236/ojbm.2026.142057 50 Downloads 323 Views Citations
Does Radio Advertisement Influence Sale of Herbal Products in Ghana? Evidence from Ho Municipality (Articles)

Dadson Awunyo-Vitor, Edward Kwame Ayimey, John Korbla Gadawusu

Modern Economy Vol.4 No.10, September 26, 2013

DOI: 10.4236/me.2013.410070 6,772 Downloads 9,999 Views Citations
Schedule-Aware Power Management for Energy-Efficiency Improvement in 802.11u WLAN (Articles)

Di Zhang, Qinghe Du, Pinyi Ren, Li Sun

Communications and Network Vol.5 No.3C, October 4, 2013

DOI: 10.4236/cn.2013.53B2084 2,858 Downloads 4,761 Views Citations

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