Brand Storytelling - Articles - Scientific Research Publishing

Narrating Authenticity: A Qualitative Exploration of How Brand Storytelling Shapes Consumer Trust and Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139016 258 Downloads 1,934 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1, January 30, 2022

DOI: 10.4236/jssm.2022.151002 2,092 Downloads 10,744 Views Citations
The Psychosocial Impact and Value of Participating in a Storytelling Intervention for Patients Diagnosed with Cancer: An Integrative Review (Articles)

Andrew Soundy, Kate Reid

Open Journal of Therapy and Rehabilitation Vol.7 No.2, May 14, 2019

DOI: 10.4236/ojtr.2019.72004 1,672 Downloads 3,533 Views Citations
Storytelling for Sustainability in Architecture, Engineering, and Construction Education: A Framework (Articles)

Faizan Shafique, Janna Lancaster, Rabia Faizan

Creative Education Vol.15 No.7, July 29, 2024

DOI: 10.4236/ce.2024.157092 280 Downloads 1,104 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9, August 26, 2014

DOI: 10.4236/jss.2014.29005 7,311 Downloads 9,780 Views Citations
Use of Transmedia Storytelling for Teaching Teenagers (Articles)

Ana Cristina Munaro, Alboni Marisa Dudeque Pianovski Vieira

Creative Education Vol.7 No.7, May 25, 2016

DOI: 10.4236/ce.2016.77105 4,185 Downloads 9,077 Views Citations
Case Report: The Effect of Storytelling Frequency at Home on Phonological Awareness and Empathy of Kindergarten Children with Autism (Articles)

Tamar Groman

Open Access Library Journal Vol.9 No.7, July 15, 2022

DOI: 10.4236/oalib.1108970 129 Downloads 915 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12, December 17, 2018

DOI: 10.4236/jss.2018.612007 1,846 Downloads 4,544 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6, November 7, 2024

DOI: 10.4236/ojbm.2024.126202 457 Downloads 3,030 Views Citations
Digital Renaissance: The Creative Potential of Narrative Technology in Education (Articles)

Tony Hall

Creative Education Vol.3 No.1, February 22, 2012

DOI: 10.4236/ce.2012.31016 8,842 Downloads 16,170 Views Citations
Affect-Loaded Questions in Japanese Storytelling: An Analysis of Grammar, Prosody, and Body Movements of Story Recipients’ Questions (Articles)

Chisato Koike

Open Journal of Modern Linguistics Vol.5 No.5, October 29, 2015

DOI: 10.4236/ojml.2015.55043 4,369 Downloads 6,565 Views Citations
Examining the Digital Story Created by an Adolescent with Cancer: Insights and Ideas from a Case Story (Articles)

Dabney K. Wilson, Sadie P. Hutson, Joanne M. Hall, Kim M. Anderson

Open Journal of Nursing Vol.6 No.5, May 31, 2016

DOI: 10.4236/ojn.2016.65044 2,155 Downloads 3,782 Views Citations
Students’ Experience of Using Storybird in Writing ESL Narrative Text (Articles)

Siti Mariam Zakaria, Melor Md. Yunus, Nurhuda Mohamad Nazri, Parilah M. Shah

Creative Education Vol.7 No.15, September 13, 2016

DOI: 10.4236/ce.2016.715210 3,636 Downloads 10,148 Views Citations
Humor and Food Storytelling in Talk-in-Interaction (Articles)

Chisato Koike

Open Journal of Modern Linguistics Vol.10 No.6, November 24, 2020

DOI: 10.4236/ojml.2020.106043 796 Downloads 3,027 Views Citations
Visualization of Landscape Changes in a 3D Environment Using the Storytelling Approach—The Example of the City of Pristina (Articles)

Festina Sadiku

Journal of Geographic Information System Vol.15 No.5, October 16, 2023

DOI: 10.4236/jgis.2023.155024 273 Downloads 1,508 Views Citations
Digital Storytelling as a New Narrative Technique in Short Videos Telling China Stories (Articles)

Rong Luo, Rou Huang, Ying Wang, Liuhong Ru

Advances in Journalism and Communication Vol.12 No.2, June 19, 2024

DOI: 10.4236/ajc.2024.122013 472 Downloads 2,633 Views Citations
Why Some Businesses Succeed While Others Fail? And What Can We Learn from That? (Articles)

Fatima Zahraa Bendriouch

Open Access Library Journal Vol.13 No.5, May 18, 2026

DOI: 10.4236/oalib.1115168 11 Downloads 130 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2, April 20, 2015

DOI: 10.4236/tel.2015.52033 8,434 Downloads 12,634 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5, May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,623 Downloads 4,793 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6, June 27, 2018

DOI: 10.4236/ajibm.2018.86108 2,098 Downloads 7,186 Views Citations

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