Algorithmic Ad Personalization - Articles - Scientific Research Publishing

The Role of Algorithmic Ad Personalization in Driving Impulse Buying Behavior: Mediating Effects of Perceived Value and Moderating Personality Traits (Articles)

Abu Bakar, Huaqiang Wang

Open Access Library Journal Vol.12 No.8, August 6, 2025

DOI: 10.4236/oalib.1113822 229 Downloads 1,847 Views Citations
From Cognitive Dissonance to Cognitive Resonance: A Sociological Framework for Psychological Alignment in the Algorithmic Age (Articles)

Marija Gombar

Open Journal of Social Sciences Vol.13 No.3, March 25, 2025

DOI: 10.4236/jss.2025.133041 287 Downloads 2,089 Views Citations
Cognitive Resonance Theory in Strategic Communication: Understanding Personalization, Emotional Resonance, and Echo Chambers (Articles)

Marija Gombar, Maja Križanec Cvitković

Open Access Library Journal Vol.12 No.4, April 8, 2025

DOI: 10.4236/oalib.1113171 239 Downloads 2,563 Views Citations
Algorithmic Fairness and Internet of Things (IoT)-Based Personalization in Artificial Intelligence-Driven Healthcare Marketing: Implications for Patient Experience and Choice (Articles)

Turgut Coşkun, Anıl Çetin, Murat Başal

Open Journal of Applied Sciences Vol.16 No.4, April 22, 2026

DOI: 10.4236/ojapps.2026.164068 39 Downloads 341 Views Citations
HumanBoost: Utilization of Users’ Past Trust Decision for Identifying Fraudulent Websites (Articles)

Daisuke Miyamoto, Hiroaki Hazeyama, Youki Kadobayashi

Journal of Intelligent Learning Systems and Applications Vol.2 No.4, December 14, 2010

DOI: 10.4236/jilsa.2010.24022 5,497 Downloads 10,521 Views Citations
Recommending Who to Follow on Twitter Based on Tweet Contents and Social Connections (Articles)

Evgenia Tsourougianni, Nicholas Ampazis

Social Networking Vol.2 No.4, October 30, 2013

DOI: 10.4236/sn.2013.24016 5,830 Downloads 10,342 Views Citations
The Impact of Recommendation Algorithms: Analyzing the Influence of Data on Marketing Strategies in the Media Sector (Articles)

Amiruthaa Amudharasan

Open Journal of Business and Management Vol.11 No.6, November 28, 2023

DOI: 10.4236/ojbm.2023.116184 449 Downloads 2,007 Views Citations
This article belongs to the Special Issue on Organizational and Business Management
Personalized Action Rules for Side Effects Object Grouping (Articles)

Hakim Touati, Jieyan Kuang, Ayman Hajja, Zbigniew W. Ras

International Journal of Intelligence Science Vol.3 No.1A, March 29, 2013

DOI: 10.4236/ijis.2013.31A004 5,384 Downloads 8,425 Views Citations
This article belongs to the Special Issue on Knowledge Discovery
A Systematic Framework of Experiential Learning: Challenging Educators to Make College more than an Aggregation of Credits (Articles)

Alana Dillette, Lori Sipe

Creative Education Vol.9 No.9, July 26, 2018

DOI: 10.4236/ce.2018.99106 2,051 Downloads 6,922 Views Citations
This article belongs to the Special Issue on Higher Education
A Survey of Online Course Recommendation Techniques (Articles)

Jinliang Lu

Open Journal of Applied Sciences Vol.12 No.1, January 25, 2022

DOI: 10.4236/ojapps.2022.121010 669 Downloads 2,898 Views Citations
Research and Construction of Personalized Sleep Model Based on Questionnaire Data (Articles)

Feng Ji, Yuan An, Yawen Xing, Haoran Guan, Sitian Yang, Panfeng Yuan

Journal of Computer and Communications Vol.12 No.11, November 21, 2024

DOI: 10.4236/jcc.2024.1211008 112 Downloads 766 Views Citations
Research on Survivability of Mobile Ad-hoc Network (Articles)

Yuan Zhou, Chunhe Xia, Haiquan Wang, Jianzhong Qi

Journal of Software Engineering and Applications Vol.2 No.1, April 16, 2009

DOI: 10.4236/jsea.2009.21008 7,005 Downloads 13,771 Views Citations
Mutations of TP53 Gene and Oxidative Stress in Alzheimer’s Disease Patients (Articles)

Jolanta Dorszewska, Agata Różycka, Anna Oczkowska, Jolanta Florczak-Wyspiańska, Michał Prendecki, Mateusz Dezor, Izabela Postrach, Paweł P. Jagodzinski, Wojciech Kozubski

Advances in Alzheimer's Disease Vol.3 No.1, March 12, 2014

DOI: 10.4236/aad.2014.31004 4,439 Downloads 8,203 Views Citations
On the Choice of Parameter Values for Simulation Based Experiments on Mobile Ad Hoc Networks (Articles)

Saher S. Manaseer

International Journal of Communications, Network and System Sciences Vol.9 No.4, April 28, 2016

DOI: 10.4236/ijcns.2016.94008 1,963 Downloads 3,451 Views Citations
A Study of the Distribution between Each Province about China Style Innovation (Articles)

Takanori Minamikawa

Theoretical Economics Letters Vol.9 No.5, May 31, 2019

DOI: 10.4236/tel.2019.95085 717 Downloads 1,699 Views Citations
This article belongs to the Special Issue on Social Economics
Prototypicality Gradient and Similarity Measure: A Semiotic-Based Approach Dedicated to Ontology Personalization (Articles)

X. Aime, F. Furst, P. Kuntz, F. Trichet

Intelligent Information Management Vol.2 No.2, March 16, 2010

DOI: 10.4236/iim.2010.22009 4,072 Downloads 7,978 Views Citations
Beyond Customer Churn: Generating Personalized Actions to Retain Customers in a Retail Bank by a Recommender System Approach (Articles)

Michele Gorgoglione, Umberto Panniello

Journal of Intelligent Learning Systems and Applications Vol.3 No.2, April 8, 2011

DOI: 10.4236/jilsa.2011.32011 9,273 Downloads 17,295 Views Citations
This article belongs to the Special Issue on Intelligent Learning Systems in Banking and Finance
A Classification Algorithm to Improve the Design of Websites (Articles)

Hemant Kumar Singh, Brijendra Singh

Journal of Software Engineering and Applications Vol.5 No.7, June 15, 2012

DOI: 10.4236/jsea.2012.57057 7,032 Downloads 10,510 Views Citations
The Research of Influence Factors of Online Behavioral Advertising Avoidance (Articles)

Wen Li, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.9, September 14, 2016

DOI: 10.4236/ajibm.2016.69092 6,925 Downloads 14,104 Views Citations
Using Virtual Reality to Promote Physical Activity (Articles)

Shuo Zhou

Journal of Software Engineering and Applications Vol.13 No.11, November 30, 2020

DOI: 10.4236/jsea.2020.1311021 1,208 Downloads 5,486 Views Citations
This article belongs to the Special Issue on Virtual Reality Technology and Applications

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