Sports Marketing - Articles - Scientific Research Publishing

Improving Competitive Advantage of Chinese Sports Brand through Brand Management (Articles)

Chuming Hu

Modern Economy Vol.6 No.4, April 17, 2015

DOI: 10.4236/me.2015.64045 6,957 Downloads 10,304 Views Citations
An Analysis of Snow Sports Promotion in China through Different Social Media Platforms (Articles)

Zhengqing Ding

Open Journal of Business and Management Vol.13 No.1, January 24, 2025

DOI: 10.4236/ojbm.2025.131027 208 Downloads 1,197 Views Citations
Research on the Relationship between Novelty-Centered Business Model Innovation and Competitive Advantages of Sports Tourism—Based on the Empirical Analysis of Guizhou Province, China (Articles)

Xinghua Xu, Chunyu Yang, Juan Ren

Journal of Service Science and Management Vol.13 No.2, April 22, 2020

DOI: 10.4236/jssm.2020.132020 1,362 Downloads 2,784 Views Citations
Pop Culture Meets Pigskin: The Swift-Kelce Effect on NFL Jersey Sales (Articles)

Elisabeth A. Arthur

Open Journal of Business and Management Vol.14 No.2, March 6, 2026

DOI: 10.4236/ojbm.2026.142057 100 Downloads 437 Views Citations
A Review of Sports as a Uniting Tool: Uganda Armed Forces and the Civilians (Articles)

Ronald Kitosi, Long Yang

Open Access Library Journal Vol.11 No.3, March 21, 2024

DOI: 10.4236/oalib.1111245 78 Downloads 905 Views Citations
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7, July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,930 Downloads 19,901 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2, March 21, 2024

DOI: 10.4236/ojbm.2024.122051 874 Downloads 4,043 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2, June 28, 2024

DOI: 10.4236/ajc.2024.122019 378 Downloads 3,020 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A, August 15, 2013

DOI: 10.4236/me.2013.49A001 14,405 Downloads 27,324 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2, March 27, 2025

DOI: 10.4236/jssm.2025.182007 252 Downloads 2,185 Views Citations
The Role of Sports Academies in Developing Saudi Sports from Society’s Perspective (Articles)

Khalid S. Aljaloud, Ahmed M. Abdulsalam, Osama E. Aljuhani, Abdullah G. Alshehri, Abdullah A. Alselaimi

Advances in Physical Education Vol.12 No.3, July 19, 2022

DOI: 10.4236/ape.2022.123018 433 Downloads 3,185 Views Citations
An Empirical Study of Participation Motivation on College Students’ Sports Participation Behavior (Articles)

Chunmei Yang

Open Journal of Social Sciences Vol.10 No.7, July 29, 2022

DOI: 10.4236/jss.2022.107023 376 Downloads 1,722 Views Citations
This article belongs to the Special Issue on Education, Culture and Society
The Development and Utilization of Sports IP and Management Strategies (Articles)

Aizhen Zeng

Advances in Physical Education Vol.14 No.3, July 25, 2024

DOI: 10.4236/ape.2024.143006 261 Downloads 1,275 Views Citations
Playing through the Pain: A University-Based Study of Sports Injury (Articles)

Geneviève Jessiman-Perreault, Jenny Godley

Advances in Physical Education Vol.6 No.3, August 4, 2016

DOI: 10.4236/ape.2016.63020 3,991 Downloads 15,855 Views Citations
The Prospect of Combining Sports and Tourism Development in Dali Area (Articles)

Qiong Liu, Yanmin Yin, Lu Zhang

Open Access Library Journal Vol.9 No.7, July 11, 2022

DOI: 10.4236/oalib.1108973 130 Downloads 1,119 Views Citations
Summary of the Research Status of Artificial Intelligence in Sports Performance Analysis of Athletes (Articles)

Lei Li

Open Access Library Journal Vol.10 No.8, August 22, 2023

DOI: 10.4236/oalib.1110539 235 Downloads 1,763 Views Citations
The Examination of the Relationship between Left-Handedness and Success in Elite Female Archers (Articles)

Recep Gursoy, Suleyman Sahin, Mehmet Dalli, Kursat Hazar, Eser Aggon

Advances in Physical Education Vol.7 No.4, September 29, 2017

DOI: 10.4236/ape.2017.74030 3,169 Downloads 5,360 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5, August 18, 2017

DOI: 10.4236/tel.2017.75100 3,013 Downloads 10,219 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
Education Marketing Research (Articles)

Xiaogang Yang

Theoretical Economics Letters Vol.6 No.5, October 21, 2016

DOI: 10.4236/tel.2016.65111 4,753 Downloads 13,806 Views Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges (Articles)

Allam Jaas

Open Journal of Business and Management Vol.10 No.2, March 22, 2022

DOI: 10.4236/ojbm.2022.102046 3,423 Downloads 31,546 Views Citations

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