Branding - Articles - Scientific Research Publishing

What Do Consumers Know about Corporate Responsible Management? A Case Study of Eight World-Leading Brands and Their Branding Strategy (Articles)

Mary B. Frambo, Hans Kok, Bruno Fon

Journal of Human Resource and Sustainability Studies Vol.10 No.1, March 14, 2022

DOI: 10.4236/jhrss.2022.101007 518 Downloads 1,918 Views Citations
Reimaging Ethiopia through Destination Branding (Articles)

Mulugeta Girma

American Journal of Industrial and Business Management Vol.6 No.2, February 29, 2016

DOI: 10.4236/ajibm.2016.62019 3,401 Downloads 7,164 Views Citations
From Audio Branding to Sound Trademark: A Comparative Study in the EU and the US (Articles)

Xinyu Zhang

Beijing Law Review Vol.12 No.2, April 26, 2021

DOI: 10.4236/blr.2021.122023 960 Downloads 4,202 Views Citations
Culture and City Branding: Mega-Events and Iconic Buildings as Fragile Means to Brand the City (Articles)

Müge Riza

Open Journal of Social Sciences Vol.3 No.7, July 24, 2015

DOI: 10.4236/jss.2015.37039 5,615 Downloads 9,527 Views Citations
The Role of Branding on Educational Performance in the Egyptian Private Universities (Articles)

Amel Rashwan, Ayman Shawky, Mohamed A. Ragheb, Alaa A. Bary

Open Access Library Journal Vol.5 No.10, October 15, 2018

DOI: 10.4236/oalib.1104882 1,003 Downloads 3,986 Views Citations
Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity (Articles)

Barry Ardley, Calista Craig, Abi Hunt, Claire May

Open Journal of Business and Management Vol.10 No.3, May 12, 2022

DOI: 10.4236/ojbm.2022.103065 2,175 Downloads 11,548 Views Citations
The Impact of ESG Practices in Taiwan Region Companies on the Recruitment of Generation Z: A Case Study of F Company’s Sustainability Initiatives (Articles)

Wen Ning Kuo, Mei Ya Wang, Chi-Hsin Wu

Open Journal of Business and Management Vol.13 No.4, July 18, 2025

DOI: 10.4236/ojbm.2025.134146 134 Downloads 790 Views Citations
Why Some Businesses Succeed While Others Fail? And What Can We Learn from That? (Articles)

Fatima Zahraa Bendriouch

Open Access Library Journal Vol.13 No.5, May 18, 2026

DOI: 10.4236/oalib.1115168 10 Downloads 89 Views Citations
Relationship between Entrepreneurial Orientation, Firm Resources, SME Branding and Firm’s Performance: Is Innovation the Missing Link? (Articles)

Muhammad Haroon Hafeez, Mohd Noor Mohd Shariff, Halim bin Mad Lazim

American Journal of Industrial and Business Management Vol.2 No.4, October 31, 2012

DOI: 10.4236/ajibm.2012.24020 9,032 Downloads 17,499 Views Citations
Emotional Connect between Brand and Consumer through Sensory Branding (Articles)

Makarand Upadhyaya

American Journal of Industrial and Business Management Vol.7 No.4, April 6, 2017

DOI: 10.4236/ajibm.2017.74025 7,404 Downloads 13,565 Views Citations
Retail Brand Equity: Measurements through Brand Policy and Store Formats (Articles)

Magali Jara

American Journal of Industrial and Business Management Vol.8 No.3, March 20, 2018

DOI: 10.4236/ajibm.2018.83038 2,369 Downloads 7,220 Views Citations
Service Branding: A Perspective of Value Co-Creation Orientation (Articles)

Tianze Li, Haiying Wei

Journal of Service Science and Management Vol.11 No.2, April 28, 2018

DOI: 10.4236/jssm.2018.112018 2,059 Downloads 16,979 Views Citations
Millenials’ Employer Brand Perception in a German Retail Context (Articles)

Krummel Daniel, Siegfried Patrick, Michel Alex

Journal of Human Resource and Sustainability Studies Vol.8 No.4, December 22, 2020

DOI: 10.4236/jhrss.2020.84023 1,254 Downloads 3,743 Views Citations
This article belongs to the Special Issue on Human Resource and Sustainable Development
Beyond the Screen: Moroccan Women Crafting Digital Empowerment through Personal Branding in Social Media (Articles)

Chaimae El Idrissi Amiri, Tayeb Ghourdou

Open Journal of Social Sciences Vol.12 No.3, March 25, 2024

DOI: 10.4236/jss.2024.123021 552 Downloads 2,602 Views Citations
This article belongs to the Special Issue on Social Media and Communications
Research on the New Media Marketing Strategies of Fabrar Liberia (Articles)

Augusline Euphemia Wheaton, Xiaojuan Zhang

Open Access Library Journal Vol.12 No.9, September 11, 2025

DOI: 10.4236/oalib.1114031 61 Downloads 505 Views Citations
Effects of County Government Transparency Branding Strategy on Small and Medium Enterprises Satisfaction in Bungoma County, Kenya (Articles)

Didmus Wekesa Barasa, Nancy Muthoni, Alice Omariba

American Journal of Industrial and Business Management Vol.15 No.10, October 20, 2025

DOI: 10.4236/ajibm.2025.1510074 58 Downloads 395 Views Citations
Government Accountability Branding Strategy and SME Service Delivery Satisfaction in Bungoma, Kenya (Articles)

Didmus Wekesa Barasa, Nancy Muthoni, Alice Omariba

Open Journal of Social Sciences Vol.13 No.10, October 24, 2025

DOI: 10.4236/jss.2025.1310029 53 Downloads 353 Views Citations
Using “Hallyu” Media and the Physical: Asia Trend to Refresh Mongolian Cultural Tourism (Articles)

Bat-Erdene Chinbat, Tsengel Davaasambuu

Art and Design Review Vol.14 No.1, December 29, 2025

DOI: 10.4236/adr.2026.141002 67 Downloads 475 Views Citations
Collaborative AI Enabled Place Branding: A Hybrid-Narrative Review and Prospects for Future Research (Articles)

Liying Chen, Ziqi Wang, Hongli Pang

Open Journal of Social Sciences Vol.12 No.4, April 28, 2024

DOI: 10.4236/jss.2024.124037 329 Downloads 1,695 Views Citations
Emotionally Resonant Branding: The Role of AI in Synthesising Dynamic Brand Images for Artists in the Music Industry (Articles)

Kaveen Prabodhya Thivanka Liyanage Weliweriya Liyanage, Himendra Balalle

Open Journal of Applied Sciences Vol.14 No.9, September 27, 2024

DOI: 10.4236/ojapps.2024.149175 246 Downloads 2,256 Views Citations

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