Corporate Social Responsibility Advertising - Articles

Research on the Dissemination Strategy of TV Advertisements for Sports Events, Taking CCTV’s Advertisements for the Beijing and London Olympic Games as Examples (Articles)

Chengze Liu, Zhiwei Hao

Open Access Library Journal Vol.9 No.11, November 10, 2022

DOI: 10.4236/oalib.1109444 204 Downloads 1,309 Views Citations
Insights the Practice of Integrated Reporting: A Study on MNCs in Bangladesh on the Degree of Adherence to the Reporting Framework (Articles)

Ranjita Islam, Mohammad Rakibul Islam

Open Journal of Business and Management Vol.6 No.3, July 25, 2018

DOI: 10.4236/ojbm.2018.63056 1,695 Downloads 5,426 Views Citations
Factors Influencing Social Media in Managing Corporate Reputation for a Christian Organisation in Developing Countries Based on the VT4 Model (Articles)

Dexter Adamson Njuka, Jackson Phiri

Technology and Investment Vol.12 No.2, May 11, 2021

DOI: 10.4236/ti.2021.122005 752 Downloads 3,713 Views Citations
The Research of Influence Factors of Online Behavioral Advertising Avoidance (Articles)

Wen Li, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.9, September 14, 2016

DOI: 10.4236/ajibm.2016.69092 6,859 Downloads 13,897 Views Citations
Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement (Articles)

Raymond Chimezie Ukaegbu

Open Access Library Journal Vol.7 No.3, March 11, 2020

DOI: 10.4236/oalib.1105865 4,889 Downloads 20,832 Views Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case (Articles)

Simone Guercini

Journal of Service Science and Management Vol.2 No.2, June 17, 2009

DOI: 10.4236/jssm.2009.22015 6,274 Downloads 11,895 Views Citations
Source Credibility: A Philosophical Analysis (Articles)

Bonachristus Umeogu

Open Journal of Philosophy Vol.2 No.2, May 22, 2012

DOI: 10.4236/ojpp.2012.22017 19,635 Downloads 32,073 Views Citations
On the Advertising of an Event: A Mathematical Approach (Articles)

Rosa Ferrentino, Carmine Boniello

Applied Mathematics Vol.8 No.11, November 28, 2017

DOI: 10.4236/am.2017.811119 1,258 Downloads 2,736 Views Citations
The Impact of Consumer Innovativeness on the Intention of Clicking on SNS Advertising (Articles)

Yingren Shi

Modern Economy Vol.9 No.2, February 12, 2018

DOI: 10.4236/me.2018.92018 1,648 Downloads 4,423 Views Citations
Analysis of Hedges in English Advertising from the Perspective of Cooperative Principle (Articles)

Jing Yang

Open Access Library Journal Vol.6 No.6, June 11, 2019

DOI: 10.4236/oalib.1105441 1,825 Downloads 5,481 Views Citations
Technological Innovation: An Assessment of Operational Practices of Small and Medium Textile Enterprises in Ghana (Articles)

Isaac Abraham, Ebenezer Kofi Howard, Richard Acquaye

Journal of Textile Science and Technology Vol.8 No.3, July 29, 2022

DOI: 10.4236/jtst.2022.83010 352 Downloads 1,593 Views Citations
Impression-Based Advertising: A Cross-Platform Solution (Articles)

Edward Evans Smallwood

American Journal of Industrial and Business Management Vol.12 No.12, December 14, 2022

DOI: 10.4236/ajibm.2022.1212096 301 Downloads 1,929 Views Citations
The Impact of Advertising on Consumption: Industry-Level Evidence from European Panel Data (Articles)

Marco Gambaro, Tong Wang, Yingchao Zhang

Theoretical Economics Letters Vol.16 No.2, April 24, 2026

DOI: 10.4236/tel.2026.162027 47 Downloads 289 Views Citations
“Fight Club”: Symptomatic Analysis (Articles)

Colin K. Touhy

Open Journal of Social Sciences Vol.12 No.2, February 6, 2024

DOI: 10.4236/jss.2024.122002 529 Downloads 7,044 Views Citations
This article belongs to the Special Issue on Arts and Entertainment
A Study of the Joint Advertising Channels (Articles)

Ming LEI, Shuguang SUN, Dan YANG

Journal of Service Science and Management Vol.2 No.4, December 15, 2009

DOI: 10.4236/jssm.2009.24050 6,203 Downloads 10,795 Views Citations
Advertising Effectiveness: An Approach Based on What Consumers Perceive and What Advertisers Need (Articles)

Macarena Estévez, Davide Fabrizio

Open Journal of Business and Management Vol.2 No.3, July 4, 2014

DOI: 10.4236/ojbm.2014.23022 7,364 Downloads 13,652 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1, February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,959 Downloads 7,385 Views Citations
Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective (Articles)

Hui Fan

Open Journal of Social Sciences Vol.5 No.11, November 8, 2017

DOI: 10.4236/jss.2017.511004 4,359 Downloads 21,998 Views Citations
Online Advertising and Customer Satisfaction of E-Tailing Firms in Nigeria (Articles)

N. Gladson Nwokah, Doris Ngirika

Intelligent Information Management Vol.10 No.1, January 5, 2018

DOI: 10.4236/iim.2018.101002 2,389 Downloads 11,672 Views Citations
Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints (Articles)

Fan Yang

Open Journal of Business and Management Vol.6 No.2, April 30, 2018

DOI: 10.4236/ojbm.2018.62039 1,135 Downloads 2,427 Views Citations

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