Brand Conscious Consumers - Articles - Scientific Research Publishing

Innovation Research on the Marketing Model of Light Luxury Jewelry (Articles)

Yajing Gao, Yi Yin, Jiayi Li, Chenggang Li

Journal of Service Science and Management Vol.17 No.3, June 27, 2024

DOI: 10.4236/jssm.2024.173014 333 Downloads 2,044 Views Citations
A Multimodal Discourse Analysis of the Construction of Brand Image in Luxury Menswear Advertising: A Case Study of Advertisements of Zegna (Articles)

Rong Ma

Open Journal of Social Sciences Vol.12 No.7, July 25, 2024

DOI: 10.4236/jss.2024.127030 370 Downloads 2,290 Views Citations
Measuring the Impact of Product Placement Dimensions on Consumers’ Brand Recognition (Articles)

Hana Ayman Ghanem, Eiman Negm, Mona Arslan

Open Access Library Journal Vol.11 No.8, August 22, 2024

DOI: 10.4236/oalib.1111999 280 Downloads 2,225 Views Citations
The Hypervulnerability of the Fan Following Brands of Products Linked to Football Clubs (Articles)

Cleber Augusto do Nascimento

Beijing Law Review Vol.15 No.4, November 29, 2024

DOI: 10.4236/blr.2024.154107 90 Downloads 478 Views Citations
Investigation of Factors That Affecting on Customer Loyalty in Banking Sector in Egypt (Articles)

Mohamed Refat Mahfouz, Monika Fayez, Ahmed Moussa ElSamadicy

Open Access Library Journal Vol.12 No.2, February 26, 2025

DOI: 10.4236/oalib.1112891 141 Downloads 1,273 Views Citations
The Influence of Brand Image Congruence, Relationship Type and Self-Construal on Consumers’ Purchase Intention (Articles)

Shenghong Ye, Guobin Wu

Open Journal of Business and Management Vol.4 No.3, July 28, 2016

DOI: 10.4236/ojbm.2016.43058 2,520 Downloads 5,690 Views Citations
Study on Sustainable Water Resource Conservation—Toward Deepening of Homo Environmentics (Articles)

Akira Hiratsuka, Yugo Tomonaga, Kenzo Wakae, Yoshiro Yasuda

Journal of Water Resource and Protection Vol.10 No.3, March 29, 2018

DOI: 10.4236/jwarp.2018.103019 1,246 Downloads 3,191 Views Citations
“Dual State”, “Double-Perspective” and “Cartesian-Like Dualism” Are Three Forms of Dualisms Emerging in Mind Like in a Matrioska (Articles)

Enrico Bignetti

Open Journal of Philosophy Vol.10 No.4, November 30, 2020

DOI: 10.4236/ojpp.2020.104039 696 Downloads 2,287 Views Citations
Collective Actions in the European Union—American or European Model? (Articles)

Verica Trstenjak, Petra Weingerl

Beijing Law Review Vol.5 No.3, September 12, 2014

DOI: 10.4236/blr.2014.53015 3,461 Downloads 5,229 Views Citations
The Dietary Importance of Kelp-Derived Detritus to Pelagic and Benthic Consumers along the West Coast of Vancouver Island, Canada (Articles)

Brock Christopher Ramshaw, Evgeny Alexandrovich Pakhomov

Open Journal of Marine Science Vol.11 No.4, October 12, 2021

DOI: 10.4236/ojms.2021.114012 581 Downloads 1,740 Views Citations
This article belongs to the Special Issue on Coastal Resources and Conservation
National Pride vs. Global Brands: How Consumer Ethnocentrism, Digital Engagement, and Sustainability Shape Brand Loyalty in C?te d’Ivoire (Articles)

Tahi Zionte Herman Steven, Gan Jun

Open Access Library Journal Vol.13 No.5, May 25, 2026

DOI: 10.4236/oalib.1115244 0 Downloads 84 Views Citations
The Provision of Legal Services to Consumers Using LawTech Tools: From “Service” to “Legal Product” (Articles)

Susana Navas

Open Journal of Social Sciences Vol.7 No.11, November 15, 2019

DOI: 10.4236/jss.2019.711007 1,653 Downloads 3,264 Views Citations
An Empirical Investigation on Leadership Styles Applied for Global Brand Management of Multinational Organizations in the United States (Articles)

Tilokie Depoo, Gehan Dhameeth Shanmuganathan

Open Journal of Business and Management Vol.1 No.2, July 2, 2013

DOI: 10.4236/ojbm.2013.12003 7,278 Downloads 14,200 Views Citations
Brand Franchise Supply Chain Partnership Based on Online and Offline Integrating Strategy (Articles)

Rong Wang

American Journal of Industrial and Business Management Vol.3 No.4, July 26, 2013

DOI: 10.4236/ajibm.2013.34050 5,561 Downloads 8,845 Views Citations
A Survey of the Effect of Social Media Marketing on Online Shopping of Customers by Mediating Variables (Articles)

Alireza Mohammadpour, Taher Roshandel Arbatani, Tahmoures Hassan Gholipour, Fereshteh Farzianpour, Shadi Hosseini

Journal of Service Science and Management Vol.7 No.5, October 31, 2014

DOI: 10.4236/jssm.2014.75034 21,253 Downloads 29,679 Views Citations
The Impacts of Website Characteristics and Customer Participation on Citizenship Behaviors: The Mediating Role of Co-Creation Experience in Virtual Brand Communities (Articles)

Yong Zhang, Lu Chen

Advances in Applied Sociology Vol.7 No.4, April 18, 2017

DOI: 10.4236/aasoci.2017.74009 2,255 Downloads 5,489 Views Citations
Study on the Spillover Effects of Overseas Brand Crises (Articles)

Qing Li, Zheng Jiang

Journal of Service Science and Management Vol.10 No.4, August 16, 2017

DOI: 10.4236/jssm.2017.104031 1,183 Downloads 2,376 Views Citations
Effect of Adjacent Product Price on Customer’s Willingness to Pay of Focal Brand: A Bayesian Approach (Articles)

Atanu Adhikari

Theoretical Economics Letters Vol.7 No.7, November 27, 2017

DOI: 10.4236/tel.2017.77131 1,144 Downloads 3,394 Views Citations
This article belongs to the Special Issue on Consumer Behavior Research
Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective? (Articles)

Qiong Yao, Heng Fang

American Journal of Industrial and Business Management Vol.8 No.1, January 19, 2018

DOI: 10.4236/ajibm.2018.81007 1,156 Downloads 2,477 Views Citations
An Analysis of Uniqlo’s Management Philosophy and Its Enlightenment to China’s Fast Fashion Brands (Articles)

Ningbo Wang, Chenggang Li

Open Journal of Social Sciences Vol.6 No.3, April 9, 2018

DOI: 10.4236/jss.2018.63022 3,996 Downloads 23,912 Views Citations

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