Advertising Marketing - Articles - Scientific Research Publishing

Research on High-Quality Employment of College Students from the Perspective of Self-Marketing: A Case Study of Local Institutions in Guangdong (Articles)

Wenchao Wang, Yanzun Lai, Jun Deng, Jie Shi, Lichun You

Modern Economy Vol.15 No.10, October 28, 2024

DOI: 10.4236/me.2024.1510052 132 Downloads 851 Views Citations
Customer Satisfaction with Metaverse and Twin Avatar in Health Marketing (Articles)

Bahattin Ariğ, Murat Başal

Open Journal of Applied Sciences Vol.14 No.11, November 29, 2024

DOI: 10.4236/ojapps.2024.1411217 142 Downloads 838 Views Citations
Influence of Social Media Marketing on Profitability of Commercial Banks in Mwanza City, Tanzania (Articles)

Consolata Constantine, Sylvester Jotta, Ngozi Tibuhinda

Open Journal of Social Sciences Vol.12 No.12, December 23, 2024

DOI: 10.4236/jss.2024.1212025 344 Downloads 2,206 Views Citations
The Enlightenment of Marketing Aesthetics to Contemporary Aesthetic Education (Articles)

Sicheng Lai, Boxiang Zhuang

Open Access Library Journal Vol.12 No.2, February 18, 2025

DOI: 10.4236/oalib.1112933 96 Downloads 590 Views Citations
Research on Influencing Factors of Short-Form Video Marketing Effect in Mobile Home Sell (Articles)

Bakirova Tatyana

Open Access Library Journal Vol.12 No.4, April 24, 2025

DOI: 10.4236/oalib.1113145 146 Downloads 1,502 Views Citations
Analysis of the Relationship between Organizational Performance, Marketing Orientation and Learning Orientation (Articles)

Gan-Unur Oyuntuguldur, Baljir Khishigtogtokh, Sereeter Erdenetuul

Open Journal of Business and Management Vol.13 No.3, May 14, 2025

DOI: 10.4236/ojbm.2025.133092 125 Downloads 783 Views Citations
A Study on Luckin Coffee’s Brand Communication Strategy from the Perspective of Integrated Marketing Communications Theory (Articles)

Panyan Fang, Fang Jin

Open Access Library Journal Vol.12 No.7, July 30, 2025

DOI: 10.4236/oalib.1113715 120 Downloads 1,544 Views Citations
Best Practices for a Successful Restaurant Week: Implications for Stakeholder Management (Articles)

Mark R. Testa

Journal of Service Science and Management Vol.19 No.1, January 8, 2026

DOI: 10.4236/jssm.2026.191001 84 Downloads 426 Views Citations
Effect of Marketing on Alcohol Consumption among Young People in Brazzaville: An Approach by the AFCM (Articles)

Oniangue Kouta Emérence, Itaddy Fred Fortuné, Ndour Ndiouma

Open Journal of Business and Management Vol.14 No.1, January 28, 2026

DOI: 10.4236/ojbm.2026.141046 78 Downloads 390 Views Citations
Marketing Strategy Analysis of BYD Using 7P Theory and the Large Language Model (Articles)

Jingting Wei

American Journal of Industrial and Business Management Vol.16 No.4, April 20, 2026

DOI: 10.4236/ajibm.2026.164020 57 Downloads 550 Views Citations
Structural Holes and Banner-Ad Click-Throughs (Articles)

Starling David Hunter III, Ravi Chinta

Technology and Investment Vol.4 No.1, February 26, 2013

DOI: 10.4236/ti.2013.41005 5,290 Downloads 8,379 Views Citations
Contract Manufacturer’s Encroachment Strategy Considering Advertising Effort (Articles)

Jing Shi

Journal of Service Science and Management Vol.13 No.2, April 3, 2020

DOI: 10.4236/jssm.2020.132015 788 Downloads 2,005 Views Citations
Research on Advertising Volume, Pricing and Promotion Strategies of the Online Video Platform (Articles)

Hao Wu, Deqing Tan

Journal of Mathematical Finance Vol.13 No.4, November 27, 2023

DOI: 10.4236/jmf.2023.134028 393 Downloads 1,701 Views Citations
Optimal Investment in Advertising and Quality to Mitigate a Possible Product-Harm Crisis (Articles)

Francesco Moresino

Open Journal of Business and Management Vol.12 No.3, April 22, 2024

DOI: 10.4236/ojbm.2024.123074 147 Downloads 740 Views Citations
A Survey of Alcohol Consumption in African Countries, 2019 (Articles)

Amadu Jacky Kaba

Sociology Mind Vol.15 No.5, September 24, 2025

DOI: 10.4236/sm.2025.155018 61 Downloads 2,110 Views Citations
Exploring the Future Trends of Digital Advertising in Emerging Markets: Insights from Palestine and Jordan (Articles)

Hamdi Sadeh

Open Access Library Journal Vol.13 No.1, January 16, 2026

DOI: 10.4236/oalib.1114800 158 Downloads 1,272 Views Citations
The Impact of Generative Artificial Intelligence in Advertising on Multi-Generational Purchase Intentions: An Empirical Study in China (Articles)

Nada Essam Ahmed Fouad Shoukery

Open Journal of Business and Management Vol.14 No.2, March 26, 2026

DOI: 10.4236/ojbm.2026.142070 120 Downloads 811 Views Citations
The Role of Technology in the Marketing Communications Industry: An Exploratory Study of the Impact of North American Influence on Local Business in Trinidad and Tobago (Articles)

Prahalad Sooknanan, Karen Crichlow

Advances in Journalism and Communication Vol.2 No.3, August 20, 2014

DOI: 10.4236/ajc.2014.23009 5,375 Downloads 10,795 Views Citations
The Emergence of Common Market in West Africa: An Examination of Cross Culture and Ethnographic Marketing System of Alaba International Market, Lagos-Nigeria (Articles)

Mufutau Akanbi Awoniyi

American Journal of Industrial and Business Management Vol.6 No.2, February 26, 2016

DOI: 10.4236/ajibm.2016.62014 3,303 Downloads 6,803 Views Citations
E-Marketing and Its Implementation on Developing Social Perceptions of Customers through Effective Marketing Mix of Organic Textile Products (Articles)

Muhammad Abrar, Asif Ali Safeer, Sajjad Ahmad Baig, Abdul Ghafoor

American Journal of Industrial and Business Management Vol.6 No.12, December 28, 2016

DOI: 10.4236/ajibm.2016.612110 2,884 Downloads 10,058 Views Citations

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