Green Marketing - Articles - Scientific Research Publishing

Effects of Fairness and Relationship Quality on Relational Behavior (Articles)

Zafer Kamil Berkman

American Journal of Industrial and Business Management Vol.10 No.7, July 15, 2020

DOI: 10.4236/ajibm.2020.107079 694 Downloads 2,157 Views Citations
Towards Hospital Marketing at the Brazzaville University Hospital Center (Articles)

Moyo Nzololo

Open Journal of Business and Management Vol.8 No.6, November 10, 2020

DOI: 10.4236/ojbm.2020.86149 763 Downloads 1,906 Views Citations
The Impacts of Industry 4.0 on Marketing Activities and Strategies of Iron and Steel Industry in Developing Countries: Case for Uganda (Articles)

Alfred Ocheng Komakech, Jiaguo Liu, Alfred Omo, Emmanuel Afanga Archelaus Basua

Open Journal of Social Sciences Vol.9 No.5, May 26, 2021

DOI: 10.4236/jss.2021.95034 980 Downloads 8,469 Views Citations
Influencer Marketing: Statistics and Skepticism (Articles)

Chelsea Peng

Open Journal of Business and Management Vol.11 No.2, March 30, 2023

DOI: 10.4236/ojbm.2023.112040 1,041 Downloads 6,837 Views Citations
Factors Affecting E-Marketing in Developing Countries: A Systematic Review (Articles)

Mihretu Shanko, Shimelis Zewdie

Open Journal of Business and Management Vol.11 No.5, September 19, 2023

DOI: 10.4236/ojbm.2023.115129 610 Downloads 3,565 Views Citations
Online Marketing: Social Media Influencer’s Impact on Shopping Tactics in the United States (Articles)

Raiyan, Mustakim Bin Aziz, Saddam Hosain, Sweety Rani Dhar, Mohammad Hossain, Syeda Kamari Noor

American Journal of Industrial and Business Management Vol.14 No.11, November 29, 2024

DOI: 10.4236/ajibm.2024.1411078 636 Downloads 3,395 Views Citations
Influence of Social Media on Consumer Behavior: Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty (Articles)

Simon Suwanzy Dzreke, Semefa Dzreke

Open Journal of Business and Management Vol.13 No.2, March 17, 2025

DOI: 10.4236/ojbm.2025.132061 2,851 Downloads 43,301 Views Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.12 No.10, October 10, 2025

DOI: 10.4236/oalib.1114122 117 Downloads 1,199 Views Citations
Research on Optimization of Marketing Strategy of Pierre Cardin Cosmetic Company in Angola (Articles)

Fernandes Antonio Joao Nolatu

Open Access Library Journal Vol.12 No.11, November 24, 2025

DOI: 10.4236/oalib.1113911 59 Downloads 469 Views Citations
From Prediction to Personalisation: How Artificial Intelligence Is Transforming Marketing Strategies (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.13 No.4, April 27, 2026

DOI: 10.4236/oalib.1115231 24 Downloads 264 Views Citations
Green Innovation and Green Growth for Realizing an Affluent Low-Carbon Society (Articles)

Ryuji Matsuhashi, Kae Takase

Low Carbon Economy Vol.6 No.4, December 11, 2015

DOI: 10.4236/lce.2015.64010 4,452 Downloads 6,047 Views Citations
Review of Consumers’ Green Consumption Behavior (Articles)

Mingli Li

American Journal of Industrial and Business Management Vol.10 No.3, March 17, 2020

DOI: 10.4236/ajibm.2020.103039 2,729 Downloads 16,972 Views Citations
Does Environmental Regulation Promote Green Technology Innovation in Chinese Manufacturing? (Articles)

Jingjing Liu, Ming Zhao

Open Access Library Journal Vol.7 No.7, July 7, 2020

DOI: 10.4236/oalib.1106532 506 Downloads 1,927 Views Citations
Green Employee Resourcing and Performance of Devolved Healthcare Services in Kenya (Articles)

Nelson Momanyi Bogonko, Alice Simiyu, Mary Musyoka Omondi

Open Journal of Business and Management Vol.12 No.5, September 30, 2024

DOI: 10.4236/ojbm.2024.125184 144 Downloads 796 Views Citations
The Effect of Green Supply Chain on the Omani Energy Efficiency Program: Evidence from the Conformity Assessment Perspective (Articles)

Salah Abdullah Al Khusaibi

Journal of Power and Energy Engineering Vol.14 No.5, May 29, 2026

DOI: 10.4236/jpee.2026.145002 13 Downloads 156 Views Citations
A Strategic Thinking on Multi-Level Business Development in Wellness Foods (Articles)

Rich C. Lee

American Journal of Industrial and Business Management Vol.2 No.3, June 15, 2012

DOI: 10.4236/ajibm.2012.23013 7,956 Downloads 13,384 Views Citations
Cassava sector development in Cameroon: Production and marketing factors affecting price (Articles)

Elise Stephanie Meyo Mvodo, Dapeng Liang

Agricultural Sciences Vol.3 No.5, September 24, 2012

DOI: 10.4236/as.2012.35078 8,127 Downloads 15,588 Views Citations
Marketing Process Reengineering within a Romanian Software Company Focused on the Implementation of a Freelancing Strategy (Articles)

Adrian Micu, Alexandru Capatina, Angela Eliza Micu

iBusiness Vol.4 No.4, December 31, 2012

DOI: 10.4236/ib.2012.44043 5,537 Downloads 9,136 Views Citations
The Managerial Role of Pharmacist at Community Pharmacy Setting in Saudi Arabia (Articles)

Mohamed N. Al-Arifi

Pharmacology & Pharmacy Vol.4 No.1, January 23, 2013

DOI: 10.4236/pp.2013.41009 13,352 Downloads 20,741 Views Citations
Comparative Study of Functions Affecting the Behavioral Patterns of Tourists in Iran and America’s Tourism Marketing Plan Utilizing SWOT Model (Articles)

Issa Ebrahimzadeh, Monir Yari

Journal of Service Science and Management Vol.6 No.1, March 21, 2013

DOI: 10.4236/jssm.2013.61003 6,112 Downloads 9,828 Views Citations

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