Marketing Capability - Articles - Scientific Research Publishing

Marketing Strategy Analysis of BYD Using 7P Theory and the Large Language Model (Articles)

Jingting Wei

American Journal of Industrial and Business Management Vol.16 No.4, April 20, 2026

DOI: 10.4236/ajibm.2026.164020 56 Downloads 538 Views Citations
The Role of Technology in the Marketing Communications Industry: An Exploratory Study of the Impact of North American Influence on Local Business in Trinidad and Tobago (Articles)

Prahalad Sooknanan, Karen Crichlow

Advances in Journalism and Communication Vol.2 No.3, August 20, 2014

DOI: 10.4236/ajc.2014.23009 5,375 Downloads 10,794 Views Citations
The Emergence of Common Market in West Africa: An Examination of Cross Culture and Ethnographic Marketing System of Alaba International Market, Lagos-Nigeria (Articles)

Mufutau Akanbi Awoniyi

American Journal of Industrial and Business Management Vol.6 No.2, February 26, 2016

DOI: 10.4236/ajibm.2016.62014 3,302 Downloads 6,790 Views Citations
E-Marketing and Its Implementation on Developing Social Perceptions of Customers through Effective Marketing Mix of Organic Textile Products (Articles)

Muhammad Abrar, Asif Ali Safeer, Sajjad Ahmad Baig, Abdul Ghafoor

American Journal of Industrial and Business Management Vol.6 No.12, December 28, 2016

DOI: 10.4236/ajibm.2016.612110 2,884 Downloads 10,055 Views Citations
Assessment of Challenges in Export Marketing: The Case of Ethiopian Vegetable and Fruit Commercial Growers (Articles)

Mohammed Alebachew Sisay

iBusiness Vol.10 No.1, March 6, 2018

DOI: 10.4236/ib.2018.101001 3,196 Downloads 7,902 Views Citations
Effects of Fairness and Relationship Quality on Relational Behavior (Articles)

Zafer Kamil Berkman

American Journal of Industrial and Business Management Vol.10 No.7, July 15, 2020

DOI: 10.4236/ajibm.2020.107079 692 Downloads 2,152 Views Citations
Towards Hospital Marketing at the Brazzaville University Hospital Center (Articles)

Moyo Nzololo

Open Journal of Business and Management Vol.8 No.6, November 10, 2020

DOI: 10.4236/ojbm.2020.86149 763 Downloads 1,904 Views Citations
The Impacts of Industry 4.0 on Marketing Activities and Strategies of Iron and Steel Industry in Developing Countries: Case for Uganda (Articles)

Alfred Ocheng Komakech, Jiaguo Liu, Alfred Omo, Emmanuel Afanga Archelaus Basua

Open Journal of Social Sciences Vol.9 No.5, May 26, 2021

DOI: 10.4236/jss.2021.95034 980 Downloads 8,466 Views Citations
Influencer Marketing: Statistics and Skepticism (Articles)

Chelsea Peng

Open Journal of Business and Management Vol.11 No.2, March 30, 2023

DOI: 10.4236/ojbm.2023.112040 1,038 Downloads 6,828 Views Citations
Factors Affecting E-Marketing in Developing Countries: A Systematic Review (Articles)

Mihretu Shanko, Shimelis Zewdie

Open Journal of Business and Management Vol.11 No.5, September 19, 2023

DOI: 10.4236/ojbm.2023.115129 610 Downloads 3,562 Views Citations
Online Marketing: Social Media Influencer’s Impact on Shopping Tactics in the United States (Articles)

Raiyan, Mustakim Bin Aziz, Saddam Hosain, Sweety Rani Dhar, Mohammad Hossain, Syeda Kamari Noor

American Journal of Industrial and Business Management Vol.14 No.11, November 29, 2024

DOI: 10.4236/ajibm.2024.1411078 634 Downloads 3,382 Views Citations
Influence of Social Media on Consumer Behavior: Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty (Articles)

Simon Suwanzy Dzreke, Semefa Dzreke

Open Journal of Business and Management Vol.13 No.2, March 17, 2025

DOI: 10.4236/ojbm.2025.132061 2,842 Downloads 43,108 Views Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.12 No.10, October 10, 2025

DOI: 10.4236/oalib.1114122 116 Downloads 1,189 Views Citations
Research on Optimization of Marketing Strategy of Pierre Cardin Cosmetic Company in Angola (Articles)

Fernandes Antonio Joao Nolatu

Open Access Library Journal Vol.12 No.11, November 24, 2025

DOI: 10.4236/oalib.1113911 59 Downloads 467 Views Citations
From Prediction to Personalisation: How Artificial Intelligence Is Transforming Marketing Strategies (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.13 No.4, April 27, 2026

DOI: 10.4236/oalib.1115231 24 Downloads 262 Views Citations
The Online Assessment of Electric Distribution Network Load Capability (Articles)

Haoming Liu, Zhenkun Li, Kun Yu, Xingying Chen

Journal of Electromagnetic Analysis and Applications Vol.1 No.1, March 12, 2009

DOI: 10.4236/jemaa.2009.11008 5,721 Downloads 10,666 Views Citations
Construction of National High-Quality Courses for LIS in China (Articles)

Changping Hu, Xueqin Zhao

Journal of Service Science and Management Vol.3 No.1, March 29, 2010

DOI: 10.4236/jssm.2010.31022 6,457 Downloads 10,530 Views Citations
Comparison of Response Surface Methodology and Artificial Neural Network in Predicting the Microwave-Assisted Extraction Procedure to Determine Zinc in Fish Muscles (Articles)

Mansour Ghaffari Moghaddam, Mostafa Khajeh

Food and Nutrition Sciences Vol.2 No.8, October 17, 2011

DOI: 10.4236/fns.2011.28110 8,112 Downloads 14,730 Views Citations
Simulation-Based Evaluation for the Impact of Personnel Capability on Software Testing Performance (Articles)

Jithinan Sirathienchai, Peraphon Sophatsathit, Decha Dechawatanapaisal

Journal of Software Engineering and Applications Vol.5 No.8, August 28, 2012

DOI: 10.4236/jsea.2012.58063 4,075 Downloads 7,444 Views Citations
Technological Capability in Metal Fabricating Firms in Southwestern Nigeria (Articles)

Victor Oluwasina Sobanke, Matthew Olugbega Ilori, Stephen Akinade Adegbite

American Journal of Industrial and Business Management Vol.2 No.4, October 31, 2012

DOI: 10.4236/ajibm.2012.24023 4,507 Downloads 7,854 Views Citations

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