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Best Practices for a Successful Restaurant Week: Implications for Stakeholder Management
(Articles)
Mark R. Testa
Journal of Service Science and Management
Vol.19 No.1
, January 8, 2026
DOI:
10.4236/jssm.2026.191001
84
Downloads
425
Views
Citations
Effect of Marketing on Alcohol Consumption among Young People in Brazzaville: An Approach by the AFCM
(Articles)
Oniangue Kouta Emérence
,
Itaddy Fred Fortuné
,
Ndour Ndiouma
Open Journal of Business and Management
Vol.14 No.1
, January 28, 2026
DOI:
10.4236/ojbm.2026.141046
78
Downloads
390
Views
Citations
The Role of Technology in the Marketing Communications Industry: An Exploratory Study of the Impact of North American Influence on Local Business in Trinidad and Tobago
(Articles)
Prahalad Sooknanan
,
Karen Crichlow
Advances in Journalism and Communication
Vol.2 No.3
, August 20, 2014
DOI:
10.4236/ajc.2014.23009
5,375
Downloads
10,795
Views
Citations
The Emergence of Common Market in West Africa: An Examination of Cross Culture and Ethnographic Marketing System of Alaba International Market, Lagos-Nigeria
(Articles)
Mufutau Akanbi Awoniyi
American Journal of Industrial and Business Management
Vol.6 No.2
, February 26, 2016
DOI:
10.4236/ajibm.2016.62014
3,303
Downloads
6,803
Views
Citations
E-Marketing and Its Implementation on Developing Social Perceptions of Customers through Effective Marketing Mix of Organic Textile Products
(Articles)
Muhammad Abrar
,
Asif Ali Safeer
,
Sajjad Ahmad Baig
,
Abdul Ghafoor
American Journal of Industrial and Business Management
Vol.6 No.12
, December 28, 2016
DOI:
10.4236/ajibm.2016.612110
2,884
Downloads
10,057
Views
Citations
Assessment of Challenges in Export Marketing: The Case of Ethiopian Vegetable and Fruit Commercial Growers
(Articles)
Mohammed Alebachew Sisay
iBusiness
Vol.10 No.1
, March 6, 2018
DOI:
10.4236/ib.2018.101001
3,197
Downloads
7,903
Views
Citations
Effects of Fairness and Relationship Quality on Relational Behavior
(Articles)
Zafer Kamil Berkman
American Journal of Industrial and Business Management
Vol.10 No.7
, July 15, 2020
DOI:
10.4236/ajibm.2020.107079
692
Downloads
2,153
Views
Citations
Towards Hospital Marketing at the Brazzaville University Hospital Center
(Articles)
Moyo Nzololo
Open Journal of Business and Management
Vol.8 No.6
, November 10, 2020
DOI:
10.4236/ojbm.2020.86149
763
Downloads
1,906
Views
Citations
The Impacts of Industry 4.0 on Marketing Activities and Strategies of Iron and Steel Industry in Developing Countries: Case for Uganda
(Articles)
Alfred Ocheng Komakech
,
Jiaguo Liu
,
Alfred Omo
,
Emmanuel Afanga Archelaus Basua
Open Journal of Social Sciences
Vol.9 No.5
, May 26, 2021
DOI:
10.4236/jss.2021.95034
980
Downloads
8,467
Views
Citations
Influencer Marketing: Statistics and Skepticism
(Articles)
Chelsea Peng
Open Journal of Business and Management
Vol.11 No.2
, March 30, 2023
DOI:
10.4236/ojbm.2023.112040
1,041
Downloads
6,834
Views
Citations
Factors Affecting E-Marketing in Developing Countries: A Systematic Review
(Articles)
Mihretu Shanko
,
Shimelis Zewdie
Open Journal of Business and Management
Vol.11 No.5
, September 19, 2023
DOI:
10.4236/ojbm.2023.115129
610
Downloads
3,562
Views
Citations
Online Marketing: Social Media Influencer’s Impact on Shopping Tactics in the United States
(Articles)
Raiyan
,
Mustakim Bin Aziz
,
Saddam Hosain
,
Sweety Rani Dhar
,
Mohammad Hossain
,
Syeda Kamari Noor
American Journal of Industrial and Business Management
Vol.14 No.11
, November 29, 2024
DOI:
10.4236/ajibm.2024.1411078
634
Downloads
3,384
Views
Citations
Influence of Social Media on Consumer Behavior: Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty
(Articles)
Simon Suwanzy Dzreke
,
Semefa Dzreke
Open Journal of Business and Management
Vol.13 No.2
, March 17, 2025
DOI:
10.4236/ojbm.2025.132061
2,846
Downloads
43,183
Views
Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia
(Articles)
Benetta S. Blessed Daye
,
Fenfen Zhao
Open Access Library Journal
Vol.12 No.10
, October 10, 2025
DOI:
10.4236/oalib.1114122
116
Downloads
1,192
Views
Citations
Research on Optimization of Marketing Strategy of Pierre Cardin Cosmetic Company in Angola
(Articles)
Fernandes Antonio Joao Nolatu
Open Access Library Journal
Vol.12 No.11
, November 24, 2025
DOI:
10.4236/oalib.1113911
59
Downloads
468
Views
Citations
From Prediction to Personalisation: How Artificial Intelligence Is Transforming Marketing Strategies
(Articles)
Benetta S. Blessed Daye
,
Fenfen Zhao
Open Access Library Journal
Vol.13 No.4
, April 27, 2026
DOI:
10.4236/oalib.1115231
24
Downloads
263
Views
Citations
A Strategic Thinking on Multi-Level Business Development in Wellness Foods
(Articles)
Rich C. Lee
American Journal of Industrial and Business Management
Vol.2 No.3
, June 15, 2012
DOI:
10.4236/ajibm.2012.23013
7,956
Downloads
13,384
Views
Citations
Cassava sector development in Cameroon: Production and marketing factors affecting price
(Articles)
Elise Stephanie Meyo Mvodo
,
Dapeng Liang
Agricultural Sciences
Vol.3 No.5
, September 24, 2012
DOI:
10.4236/as.2012.35078
8,127
Downloads
15,588
Views
Citations
Marketing Process Reengineering within a Romanian Software Company Focused on the Implementation of a Freelancing Strategy
(Articles)
Adrian Micu
,
Alexandru Capatina
,
Angela Eliza Micu
iBusiness
Vol.4 No.4
, December 31, 2012
DOI:
10.4236/ib.2012.44043
5,537
Downloads
9,136
Views
Citations
The Managerial Role of Pharmacist at Community Pharmacy Setting in Saudi Arabia
(Articles)
Mohamed N. Al-Arifi
Pharmacology & Pharmacy
Vol.4 No.1
, January 23, 2013
DOI:
10.4236/pp.2013.41009
13,349
Downloads
20,733
Views
Citations
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