Service Marketing Strategy - Articles - Scientific Research Publishing

A Study on Consumer Behavior of Commercial Health and Fitness Club—A Case of Consumers in Liverpool (Articles)

Wen Zhang, Yuhong Li

American Journal of Industrial and Business Management Vol.4 No.1, January 26, 2014

DOI: 10.4236/ajibm.2014.41010 15,830 Downloads 23,261 Views Citations
Turnitin Adoption and Application at a HEI: A Developmental Approach (Articles)

Juliet Stoltenkamp, Martha Kabaka

Creative Education Vol.5 No.12, June 26, 2014

DOI: 10.4236/ce.2014.512118 4,167 Downloads 5,872 Views Citations
This article belongs to the Special Issue on Adoption and Use of Technology in Education
Marketing Accountability: Defining Expectations and Measuring Outcomes (Letter to the Editor)

David W. Stewart

Open Journal of Business and Management Vol.2 No.3, July 2, 2014

DOI: 10.4236/ojbm.2014.23019 4,135 Downloads 6,059 Views Citations
Potato Seed Supply, Marketing and Production Constraints in Eritrea (Articles)

Biniam Mesfin Ghebreslassie, S. Mwangi Githiri, Tadesse Mehari, Remmy W. Kasili

American Journal of Plant Sciences Vol.5 No.24, December 1, 2014

DOI: 10.4236/ajps.2014.524384 6,599 Downloads 8,250 Views Citations
Which One of Standardization or Customization Works the Best When It Comes to Online Marketing? (Articles)

Ashraf Hossain, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.5 No.2, February 10, 2015

DOI: 10.4236/ajibm.2015.52006 9,772 Downloads 12,962 Views Citations
Strategies, Performances and Profiling of a Sample of U.S. Universities in 2012 (Articles)

Angela Besana, Annamaria Esposito

Open Journal of Applied Sciences Vol.5 No.3, March 9, 2015

DOI: 10.4236/ojapps.2015.53008 4,596 Downloads 5,836 Views Citations
A Proposed Plan for Marketing the Jordanian Football League from the Perspective of Coaching and Sport Management Students at Hashemite University (Articles)

Hasan Mohammed Al-Khaldi

Advances in Physical Education Vol.6 No.1, February 4, 2016

DOI: 10.4236/ape.2016.61001 5,074 Downloads 6,653 Views Citations
Private Branding Analysis with the Intervention of Marketing Efforts on Channel Competition (Articles)

Ding Yuan

American Journal of Industrial and Business Management Vol.6 No.2, February 26, 2016

DOI: 10.4236/ajibm.2016.62015 4,793 Downloads 6,746 Views Citations
Marketing Religion: The Marketing and Islamic Points of View (Articles)

Morsy Sahlaoui, Neji Bouslama

American Journal of Industrial and Business Management Vol.6 No.4, April 21, 2016

DOI: 10.4236/ajibm.2016.64041 3,273 Downloads 8,637 Views Citations
Guerilla Marketing of Fresh Organic Agricultural Products (Articles)

Adjnu Damar-Ladkoo

Theoretical Economics Letters Vol.6 No.2, April 26, 2016

DOI: 10.4236/tel.2016.62027 3,990 Downloads 9,312 Views Citations
This article belongs to the Special Issue on Consumer Behavior Study
Influence of Internet plus to International Business Development (Articles)

Wei Xiong, Zhen Zhao, Jingxuan Fang

American Journal of Industrial and Business Management Vol.6 No.4, April 28, 2016

DOI: 10.4236/ajibm.2016.64050 3,476 Downloads 6,461 Views Citations
WeChat Marketing of Catering Industry from Consumers’ Perspective
—Taking “HaiDiLao” and “Little Sheep” as Examples (Articles)

Mingzhu Liang, Mingsen Wang, Songjun Xu

Journal of Service Science and Management Vol.9 No.3, June 22, 2016

DOI: 10.4236/jssm.2016.93032 7,871 Downloads 12,304 Views Citations
The Impact of Institutional Support in SMEs Marketing, and Growth—A Case Study of Retail SMEs in Ghana (Articles)

Abraham Osei, Yunfei Shao, Kwarteng Solomon Forkuoh, Michael Aboagye Osei

Open Journal of Business and Management Vol.4 No.3, July 1, 2016

DOI: 10.4236/ojbm.2016.43043 2,967 Downloads 7,027 Views Citations
The Study of Temple Tourism Brand Marketing—Taking Guangxiao Temple as an Example (Articles)

Mingzhu Liang, Mingsen Wang, Songjun Xu

Chinese Studies Vol.5 No.3, August 10, 2016

DOI: 10.4236/chnstd.2016.53010 2,697 Downloads 5,898 Views Citations
An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms (Articles)

B. N. Malar Selvi, J. Edwin Thomson

Intelligent Information Management Vol.8 No.5, September 30, 2016

DOI: 10.4236/iim.2016.85010 3,735 Downloads 13,101 Views Citations
New Technologies Applied to the Fashion Visual Merchandising (Articles)

Juliana Paradinha Sampaio, Welton Fernando Zonatti, Francisco Javier Sebastian Mendizabal-Alvarez, George Bedinelli Rossi, Julia Baruque-Ramos

Modern Economy Vol.8 No.3, March 21, 2017

DOI: 10.4236/me.2017.83031 2,800 Downloads 10,011 Views Citations
This article belongs to the Special Issue on Consumption and Economics
Stimulating Curiosity and Consumer Experience in a Retailer (Articles)

Silvia Cachero-Martínez, Rodolfo Vázquez-Casielles

American Journal of Industrial and Business Management Vol.7 No.4, April 28, 2017

DOI: 10.4236/ajibm.2017.74034 4,122 Downloads 11,170 Views Citations
This article belongs to the Special Issue on Customer Experience Management
Begait Goat Production Systems and Breeding Practices in Western Tigray, North Ethiopia (Articles)

Hagos Abraham, Solomon Gizaw, Mengistu Urge

Open Journal of Animal Sciences Vol.7 No.2, April 28, 2017

DOI: 10.4236/ojas.2017.72016 2,907 Downloads 8,377 Views Citations
Assessment of the Production, Technology and Marketing Challenges Facing Starch Producing Companies in Ghana (Articles)

Ahlijah Bright, Samuel Yaw Akomea, Wilberforce Owusu-Ansah

Open Journal of Business and Management Vol.5 No.3, July 27, 2017

DOI: 10.4236/ojbm.2017.53046 1,340 Downloads 3,020 Views Citations
E-Marketing Orientation and Social Media Implementation in the Banking Industry in Nigeria (Articles)

N. Gladson Nwokah, Boma Benita Irimagha

iBusiness Vol.9 No.4, December 13, 2017

DOI: 10.4236/ib.2017.94009 1,965 Downloads 5,242 Views Citations

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