Marketing Mix - Articles - Scientific Research Publishing

Research on High-Quality Employment of College Students from the Perspective of Self-Marketing: A Case Study of Local Institutions in Guangdong (Articles)

Wenchao Wang, Yanzun Lai, Jun Deng, Jie Shi, Lichun You

Modern Economy Vol.15 No.10, October 28, 2024

DOI: 10.4236/me.2024.1510052 132 Downloads 851 Views Citations
Customer Satisfaction with Metaverse and Twin Avatar in Health Marketing (Articles)

Bahattin Ariğ, Murat Başal

Open Journal of Applied Sciences Vol.14 No.11, November 29, 2024

DOI: 10.4236/ojapps.2024.1411217 142 Downloads 838 Views Citations
Influence of Social Media Marketing on Profitability of Commercial Banks in Mwanza City, Tanzania (Articles)

Consolata Constantine, Sylvester Jotta, Ngozi Tibuhinda

Open Journal of Social Sciences Vol.12 No.12, December 23, 2024

DOI: 10.4236/jss.2024.1212025 344 Downloads 2,200 Views Citations
The Enlightenment of Marketing Aesthetics to Contemporary Aesthetic Education (Articles)

Sicheng Lai, Boxiang Zhuang

Open Access Library Journal Vol.12 No.2, February 18, 2025

DOI: 10.4236/oalib.1112933 96 Downloads 590 Views Citations
Analysis of Advertising Marketing and Welfare in a Supply Chain (Articles)

Iou-Min Lin, Chu Chuan Hsu, Jen-Yao Lee, Chung-Yang Lee

Theoretical Economics Letters Vol.15 No.2, April 8, 2025

DOI: 10.4236/tel.2025.152021 113 Downloads 523 Views Citations
Research on Influencing Factors of Short-Form Video Marketing Effect in Mobile Home Sell (Articles)

Bakirova Tatyana

Open Access Library Journal Vol.12 No.4, April 24, 2025

DOI: 10.4236/oalib.1113145 145 Downloads 1,494 Views Citations
Analysis of the Relationship between Organizational Performance, Marketing Orientation and Learning Orientation (Articles)

Gan-Unur Oyuntuguldur, Baljir Khishigtogtokh, Sereeter Erdenetuul

Open Journal of Business and Management Vol.13 No.3, May 14, 2025

DOI: 10.4236/ojbm.2025.133092 125 Downloads 778 Views Citations
A Study on Luckin Coffee’s Brand Communication Strategy from the Perspective of Integrated Marketing Communications Theory (Articles)

Panyan Fang, Fang Jin

Open Access Library Journal Vol.12 No.7, July 30, 2025

DOI: 10.4236/oalib.1113715 120 Downloads 1,534 Views Citations
Best Practices for a Successful Restaurant Week: Implications for Stakeholder Management (Articles)

Mark R. Testa

Journal of Service Science and Management Vol.19 No.1, January 8, 2026

DOI: 10.4236/jssm.2026.191001 82 Downloads 421 Views Citations
Effect of Marketing on Alcohol Consumption among Young People in Brazzaville: An Approach by the AFCM (Articles)

Oniangue Kouta Emérence, Itaddy Fred Fortuné, Ndour Ndiouma

Open Journal of Business and Management Vol.14 No.1, January 28, 2026

DOI: 10.4236/ojbm.2026.141046 78 Downloads 390 Views Citations
Marketing Strategy Analysis of BYD Using 7P Theory and the Large Language Model (Articles)

Jingting Wei

American Journal of Industrial and Business Management Vol.16 No.4, April 20, 2026

DOI: 10.4236/ajibm.2026.164020 53 Downloads 526 Views Citations
The Role of Technology in the Marketing Communications Industry: An Exploratory Study of the Impact of North American Influence on Local Business in Trinidad and Tobago (Articles)

Prahalad Sooknanan, Karen Crichlow

Advances in Journalism and Communication Vol.2 No.3, August 20, 2014

DOI: 10.4236/ajc.2014.23009 5,375 Downloads 10,793 Views Citations
The Emergence of Common Market in West Africa: An Examination of Cross Culture and Ethnographic Marketing System of Alaba International Market, Lagos-Nigeria (Articles)

Mufutau Akanbi Awoniyi

American Journal of Industrial and Business Management Vol.6 No.2, February 26, 2016

DOI: 10.4236/ajibm.2016.62014 3,302 Downloads 6,789 Views Citations
Assessment of Challenges in Export Marketing: The Case of Ethiopian Vegetable and Fruit Commercial Growers (Articles)

Mohammed Alebachew Sisay

iBusiness Vol.10 No.1, March 6, 2018

DOI: 10.4236/ib.2018.101001 3,196 Downloads 7,902 Views Citations
Effects of Fairness and Relationship Quality on Relational Behavior (Articles)

Zafer Kamil Berkman

American Journal of Industrial and Business Management Vol.10 No.7, July 15, 2020

DOI: 10.4236/ajibm.2020.107079 692 Downloads 2,151 Views Citations
Towards Hospital Marketing at the Brazzaville University Hospital Center (Articles)

Moyo Nzololo

Open Journal of Business and Management Vol.8 No.6, November 10, 2020

DOI: 10.4236/ojbm.2020.86149 763 Downloads 1,904 Views Citations
Influencer Marketing: Statistics and Skepticism (Articles)

Chelsea Peng

Open Journal of Business and Management Vol.11 No.2, March 30, 2023

DOI: 10.4236/ojbm.2023.112040 1,038 Downloads 6,827 Views Citations
Factors Affecting E-Marketing in Developing Countries: A Systematic Review (Articles)

Mihretu Shanko, Shimelis Zewdie

Open Journal of Business and Management Vol.11 No.5, September 19, 2023

DOI: 10.4236/ojbm.2023.115129 609 Downloads 3,560 Views Citations
Online Marketing: Social Media Influencer’s Impact on Shopping Tactics in the United States (Articles)

Raiyan, Mustakim Bin Aziz, Saddam Hosain, Sweety Rani Dhar, Mohammad Hossain, Syeda Kamari Noor

American Journal of Industrial and Business Management Vol.14 No.11, November 29, 2024

DOI: 10.4236/ajibm.2024.1411078 634 Downloads 3,382 Views Citations
Influence of Social Media on Consumer Behavior: Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty (Articles)

Simon Suwanzy Dzreke, Semefa Dzreke

Open Journal of Business and Management Vol.13 No.2, March 17, 2025

DOI: 10.4236/ojbm.2025.132061 2,839 Downloads 43,068 Views Citations

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