Marketing Innovation - Articles - Scientific Research Publishing

Is There a Place for Hedonic Consumption in On-Line Shopping Addiction? (Articles)

Melike Selcuk Arpınar, Murat Basal

Sociology Mind Vol.14 No.2, April 28, 2024

DOI: 10.4236/sm.2024.142011 373 Downloads 1,550 Views Citations
Aviation Safety and Data Mining in Marketing Dimension (Articles)

Sevgi Adigüzel, Murat Başal, Emel Saraç

Advances in Aerospace Science and Technology Vol.9 No.3, September 23, 2024

DOI: 10.4236/aast.2024.93009 185 Downloads 1,169 Views Citations
Research on High-Quality Employment of College Students from the Perspective of Self-Marketing: A Case Study of Local Institutions in Guangdong (Articles)

Wenchao Wang, Yanzun Lai, Jun Deng, Jie Shi, Lichun You

Modern Economy Vol.15 No.10, October 28, 2024

DOI: 10.4236/me.2024.1510052 159 Downloads 912 Views Citations
Customer Satisfaction with Metaverse and Twin Avatar in Health Marketing (Articles)

Bahattin Ariğ, Murat Başal

Open Journal of Applied Sciences Vol.14 No.11, November 29, 2024

DOI: 10.4236/ojapps.2024.1411217 164 Downloads 892 Views Citations
Influence of Social Media Marketing on Profitability of Commercial Banks in Mwanza City, Tanzania (Articles)

Consolata Constantine, Sylvester Jotta, Ngozi Tibuhinda

Open Journal of Social Sciences Vol.12 No.12, December 23, 2024

DOI: 10.4236/jss.2024.1212025 365 Downloads 2,358 Views Citations
The Enlightenment of Marketing Aesthetics to Contemporary Aesthetic Education (Articles)

Sicheng Lai, Boxiang Zhuang

Open Access Library Journal Vol.12 No.2, February 18, 2025

DOI: 10.4236/oalib.1112933 96 Downloads 607 Views Citations
Analysis of Advertising Marketing and Welfare in a Supply Chain (Articles)

Iou-Min Lin, Chu Chuan Hsu, Jen-Yao Lee, Chung-Yang Lee

Theoretical Economics Letters Vol.15 No.2, April 8, 2025

DOI: 10.4236/tel.2025.152021 135 Downloads 575 Views Citations
Research on Influencing Factors of Short-Form Video Marketing Effect in Mobile Home Sell (Articles)

Bakirova Tatyana

Open Access Library Journal Vol.12 No.4, April 24, 2025

DOI: 10.4236/oalib.1113145 150 Downloads 1,593 Views Citations
Analysis of the Relationship between Organizational Performance, Marketing Orientation and Learning Orientation (Articles)

Gan-Unur Oyuntuguldur, Baljir Khishigtogtokh, Sereeter Erdenetuul

Open Journal of Business and Management Vol.13 No.3, May 14, 2025

DOI: 10.4236/ojbm.2025.133092 170 Downloads 906 Views Citations
A Study on Luckin Coffee’s Brand Communication Strategy from the Perspective of Integrated Marketing Communications Theory (Articles)

Panyan Fang, Fang Jin

Open Access Library Journal Vol.12 No.7, July 30, 2025

DOI: 10.4236/oalib.1113715 129 Downloads 1,759 Views Citations
Best Practices for a Successful Restaurant Week: Implications for Stakeholder Management (Articles)

Mark R. Testa

Journal of Service Science and Management Vol.19 No.1, January 8, 2026

DOI: 10.4236/jssm.2026.191001 143 Downloads 521 Views Citations
Effect of Marketing on Alcohol Consumption among Young People in Brazzaville: An Approach by the AFCM (Articles)

Oniangue Kouta Emérence, Itaddy Fred Fortuné, Ndour Ndiouma

Open Journal of Business and Management Vol.14 No.1, January 28, 2026

DOI: 10.4236/ojbm.2026.141046 103 Downloads 449 Views Citations
Marketing Strategy Analysis of BYD Using 7P Theory and the Large Language Model (Articles)

Jingting Wei

American Journal of Industrial and Business Management Vol.16 No.4, April 20, 2026

DOI: 10.4236/ajibm.2026.164020 95 Downloads 809 Views Citations
The Role of Technology in the Marketing Communications Industry: An Exploratory Study of the Impact of North American Influence on Local Business in Trinidad and Tobago (Articles)

Prahalad Sooknanan, Karen Crichlow

Advances in Journalism and Communication Vol.2 No.3, August 20, 2014

DOI: 10.4236/ajc.2014.23009 5,436 Downloads 10,913 Views Citations
The Emergence of Common Market in West Africa: An Examination of Cross Culture and Ethnographic Marketing System of Alaba International Market, Lagos-Nigeria (Articles)

Mufutau Akanbi Awoniyi

American Journal of Industrial and Business Management Vol.6 No.2, February 26, 2016

DOI: 10.4236/ajibm.2016.62014 3,347 Downloads 6,935 Views Citations
E-Marketing and Its Implementation on Developing Social Perceptions of Customers through Effective Marketing Mix of Organic Textile Products (Articles)

Muhammad Abrar, Asif Ali Safeer, Sajjad Ahmad Baig, Abdul Ghafoor

American Journal of Industrial and Business Management Vol.6 No.12, December 28, 2016

DOI: 10.4236/ajibm.2016.612110 2,904 Downloads 10,156 Views Citations
Assessment of Challenges in Export Marketing: The Case of Ethiopian Vegetable and Fruit Commercial Growers (Articles)

Mohammed Alebachew Sisay

iBusiness Vol.10 No.1, March 6, 2018

DOI: 10.4236/ib.2018.101001 3,215 Downloads 7,962 Views Citations
Effects of Fairness and Relationship Quality on Relational Behavior (Articles)

Zafer Kamil Berkman

American Journal of Industrial and Business Management Vol.10 No.7, July 15, 2020

DOI: 10.4236/ajibm.2020.107079 756 Downloads 2,260 Views Citations
Towards Hospital Marketing at the Brazzaville University Hospital Center (Articles)

Moyo Nzololo

Open Journal of Business and Management Vol.8 No.6, November 10, 2020

DOI: 10.4236/ojbm.2020.86149 803 Downloads 1,973 Views Citations
The Impacts of Industry 4.0 on Marketing Activities and Strategies of Iron and Steel Industry in Developing Countries: Case for Uganda (Articles)

Alfred Ocheng Komakech, Jiaguo Liu, Alfred Omo, Emmanuel Afanga Archelaus Basua

Open Journal of Social Sciences Vol.9 No.5, May 26, 2021

DOI: 10.4236/jss.2021.95034 1,026 Downloads 8,637 Views Citations

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