Brand Loyalty - Articles - Scientific Research Publishing

The Influence of Opinion Leaders’ Interaction Quality on Platform Brand Value Based on the Logic of Prosumption (Articles)

Lei Shen, Hai Hou, Yuhong Zhu, Ali Muhammad

iBusiness Vol.15 No.4, December 29, 2023

DOI: 10.4236/ib.2023.154019 284 Downloads 1,165 Views Citations
Innovation Research on the Marketing Model of Light Luxury Jewelry (Articles)

Yajing Gao, Yi Yin, Jiayi Li, Chenggang Li

Journal of Service Science and Management Vol.17 No.3, June 27, 2024

DOI: 10.4236/jssm.2024.173014 333 Downloads 2,042 Views Citations
A Multimodal Discourse Analysis of the Construction of Brand Image in Luxury Menswear Advertising: A Case Study of Advertisements of Zegna (Articles)

Rong Ma

Open Journal of Social Sciences Vol.12 No.7, July 25, 2024

DOI: 10.4236/jss.2024.127030 369 Downloads 2,287 Views Citations
Measuring the Impact of Product Placement Dimensions on Consumers’ Brand Recognition (Articles)

Hana Ayman Ghanem, Eiman Negm, Mona Arslan

Open Access Library Journal Vol.11 No.8, August 22, 2024

DOI: 10.4236/oalib.1111999 280 Downloads 2,222 Views Citations
The Hypervulnerability of the Fan Following Brands of Products Linked to Football Clubs (Articles)

Cleber Augusto do Nascimento

Beijing Law Review Vol.15 No.4, November 29, 2024

DOI: 10.4236/blr.2024.154107 90 Downloads 478 Views Citations
The Influence of Brand Image Congruence, Relationship Type and Self-Construal on Consumers’ Purchase Intention (Articles)

Shenghong Ye, Guobin Wu

Open Journal of Business and Management Vol.4 No.3, July 28, 2016

DOI: 10.4236/ojbm.2016.43058 2,520 Downloads 5,687 Views Citations
The Mediating Role of Customer Trust on Customer Loyalty (Articles)

Nha Nguyen, André Leclerc, Gaston LeBlanc

Journal of Service Science and Management Vol.6 No.1, March 25, 2013

DOI: 10.4236/jssm.2013.61010 25,186 Downloads 41,867 Views Citations
The complicated life of a physician-soldier: Medical readiness training exercises & the problem of dual loyalties (Articles)

Sheena M. Eagan Chamberlin

Journal of Biomedical Science and Engineering Vol.6 No.10A, October 30, 2013

DOI: 10.4236/jbise.2013.610A1002 3,083 Downloads 5,165 Views Citations
This article belongs to the Special Issue on Military and Special Medicine
Internal Marketing and Customer Loyalty: A Dyadic Analysis (Articles)

Hayat Muhammad Awan, Ahmad Nabeel Siddiquei, Aneela Jabbar, Muhammad Abrar, Sajjad Ahmad Baig

Journal of Service Science and Management Vol.8 No.2, April 8, 2015

DOI: 10.4236/jssm.2015.82024 6,731 Downloads 12,173 Views Citations
Empirical Investigation of Threats to Loyalty Programs by Using Models Inspired by the Gordon-Loeb Formulation of Security Investment (Articles)

Shiori Shinoda, Kanta Matsuura

Journal of Information Security Vol.7 No.2, March 17, 2016

DOI: 10.4236/jis.2016.72003 2,540 Downloads 4,184 Views Citations
This article belongs to the Special Issue on Cybersecurity Investments
Integration of Two-Phase Goal Programming to Examine the Effectiveness of Membership Model (Articles)

L. Muhamad Safiih, A. G. Ateq Mezral

Theoretical Economics Letters Vol.6 No.5, September 8, 2016

DOI: 10.4236/tel.2016.65090 1,319 Downloads 2,726 Views Citations
This article belongs to the Special Issue on Business Cycle
Improve Communication Quality by Understanding Customer Switching Behavior in China’s Telecom Sector (Articles)

Salman Awan, Yanxia Cheng

iBusiness Vol.8 No.4, November 14, 2016

DOI: 10.4236/ib.2016.84008 2,303 Downloads 5,446 Views Citations
Exploring the Value Dimensions and Their Impact on Customer Loyalty in Indian Banking Services (Articles)

Debajani Sahoo, Achyut Telang

Theoretical Economics Letters Vol.9 No.6, August 22, 2019

DOI: 10.4236/tel.2019.96123 1,203 Downloads 3,608 Views Citations
The Roles of Relationships and Service Quality as Drivers of Customer Loyalty: An Empirical Study (Articles)

Osman Mohamed Ali

Open Journal of Social Sciences Vol.8 No.4, April 2, 2020

DOI: 10.4236/jss.2020.84002 2,606 Downloads 9,264 Views Citations
Business Continuity Management in a Time of Crisis: Emerging Trends for Commercial Banks in Zimbabwe during and Post the Covid-19 Global Crisis (Articles)

Taurai Muparadzi, Letwin Rodze

Open Journal of Business and Management Vol.9 No.3, May 21, 2021

DOI: 10.4236/ojbm.2021.93063 1,177 Downloads 6,271 Views Citations
A Review of Corporate Social Responsibility and Its Relationship with Customer Satisfaction and Corporate Image (Articles)

Bruce Emmanuel, Owusu-Ansah Priscilla

Open Journal of Business and Management Vol.10 No.2, March 9, 2022

DOI: 10.4236/ojbm.2022.102040 2,477 Downloads 16,257 Views Citations
Nurses Turnover: Retention of the Staff (Articles)

Fawzeyah S. H. S. Alharbi, Zayan Mustafa, Mercy Benoy

Open Journal of Nursing Vol.12 No.3, March 23, 2022

DOI: 10.4236/ojn.2022.123013 1,185 Downloads 14,016 Views Citations
Service Robots—An Innovative Sustainability in Rural Banking (Articles)

Ravi Hariharan, Radhakrishna Vedapradha, Elango Sudha, Krishnamurthi Subramani, Venkoba Rao Divyashree

Journal of Service Science and Management Vol.16 No.4, August 29, 2023

DOI: 10.4236/jssm.2023.164026 466 Downloads 2,021 Views Citations
Can Efficacious Service Recovery Enable Retention of Complaint-Averse Savvy Customers? (Articles)

Mabel Birungi Komunda, Aihie Osarenkhoe

Journal of Service Science and Management Vol.16 No.6, November 24, 2023

DOI: 10.4236/jssm.2023.166036 287 Downloads 1,458 Views Citations
The Influence of Market Dynamics on Switching Intention in the Mobile Telecommunication Industry in Ghana: Exploring the Mediating Role of Competitive Intensity (Articles)

Francis Osei, George Ofori, Alfred Owusu, Joyce Dankwah Owusu

Open Journal of Business and Management Vol.12 No.4, July 24, 2024

DOI: 10.4236/ojbm.2024.124136 188 Downloads 1,130 Views Citations

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