Brand Life Cycle - Articles - Scientific Research Publishing

Brand Assessment of the Adaptation of Nike to New Consumer Trends (Articles)

Ava Broussard-Goldsmith

Open Journal of Business and Management Vol.12 No.6, November 6, 2024

DOI: 10.4236/ojbm.2024.126201 1,083 Downloads 16,957 Views Citations
Brand Humanization and Women’s Loyalty in Clothing Stores, Chimbote 2025 (Articles)

Rafael Callacnà Alba, Luis Junior Príncipe Montenegro, Elizabeth Cieza Querevalù, Melissa Lisbeth Castro Cruz, Giancarlos Gilbert Quiñones Ardiles, Nicole Taily Castro Cruz

Open Journal of Social Sciences Vol.13 No.8, August 15, 2025

DOI: 10.4236/jss.2025.138022 72 Downloads 391 Views Citations
Life Cycle Assessment of CCA-Treated Wood Highway Guard Rail Posts in the US with Comparisons to Galvanized Steel Guard Rail Posts (Articles)

Christopher A. Bolin, Stephen T. Smith

Journal of Transportation Technologies Vol.3 No.1, January 25, 2013

DOI: 10.4236/jtts.2013.31007 7,518 Downloads 11,801 Views Citations
A Traceable Cancer Model: DNA Damage, Fragile Site-SMGs, Mitotic Slippage, 4n-Genome-Reduction to Fitness-Gained, Initiating, 2n First Cells (Articles)

Kirsten H. Walen

Journal of Cancer Therapy Vol.12 No.6, June 23, 2021

DOI: 10.4236/jct.2021.126033 364 Downloads 1,415 Views Citations
Building Information Modeling for Environmental Impact Assessment in Early Design Phases: A Literature Review (Articles)

Marie-France Stendahl, Marie-Claude Dubois, Daniel Forgues, Eilif Hjelseth

Open Journal of Applied Sciences Vol.12 No.1, January 13, 2022

DOI: 10.4236/ojapps.2022.121006 689 Downloads 3,321 Views Citations
A Comparative Analysis of Government and Private Investments Impact on Start-Up Success (Articles)

Suhani Shah

American Journal of Industrial and Business Management Vol.14 No.11, November 20, 2024

DOI: 10.4236/ajibm.2024.1411071 148 Downloads 1,244 Views Citations
Enhancing Sustainability and Performance of Warm Mix High Volume Rubber Composite Modified Asphalt for Road Construction (Articles)

Prodhan Md Safiq Raihan, Md Monir Hossain

World Journal of Engineering and Technology Vol.13 No.2, April 29, 2025

DOI: 10.4236/wjet.2025.132015 116 Downloads 852 Views Citations
Holistic Condition Monitoring and Replacement Strategy for Power Transformers Using Thermal Modeling, DGA Diagnostics, and LCC Analysis (Articles)

Hamed Al-Ghamdi

Energy and Power Engineering Vol.18 No.5, May 21, 2026

DOI: 10.4236/epe.2026.185016 7 Downloads 84 Views Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation (Articles)

Sandra Maria Correia Loureiro, Francisco Javier Miranda

Journal of Service Science and Management Vol.4 No.4, December 7, 2011

DOI: 10.4236/jssm.2011.44054 13,504 Downloads 23,597 Views Citations
Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand (Articles)

Zhongguo Shi, Yinping Mu

American Journal of Industrial and Business Management Vol.2 No.1, January 18, 2012

DOI: 10.4236/ajibm.2012.21001 6,361 Downloads 10,732 Views Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension (Articles)

He Liu, Lili Fan

Open Journal of Business and Management Vol.1 No.3, October 28, 2013

DOI: 10.4236/ojbm.2013.13008 5,751 Downloads 10,878 Views Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance* (Articles)

Xie Fan, Meng Yong

Open Journal of Business and Management Vol.2 No.1, January 16, 2014

DOI: 10.4236/ojbm.2014.21008 4,840 Downloads 7,568 Views Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management (Articles)

Ming Li, Haiying Wei

American Journal of Industrial and Business Management Vol.6 No.2, February 18, 2016

DOI: 10.4236/ajibm.2016.62008 7,770 Downloads 20,663 Views Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory (Articles)

Guangmin Zhai, Xinhong Liang, Haiquan Chen

Open Journal of Business and Management Vol.4 No.3, July 5, 2016

DOI: 10.4236/ojbm.2016.43045 1,953 Downloads 3,035 Views Citations
Emotional Connect between Brand and Consumer through Sensory Branding (Articles)

Makarand Upadhyaya

American Journal of Industrial and Business Management Vol.7 No.4, April 6, 2017

DOI: 10.4236/ajibm.2017.74025 7,404 Downloads 13,559 Views Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior (Articles)

Wanling Huang, Ming Chen

Open Journal of Business and Management Vol.6 No.1, January 30, 2018

DOI: 10.4236/ojbm.2018.61013 1,926 Downloads 4,600 Views Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages (Articles)

Aditi Gosain, Mukta Srivastava, Deepanvita Gupta

Theoretical Economics Letters Vol.9 No.7, October 14, 2019

DOI: 10.4236/tel.2019.97161 1,323 Downloads 4,952 Views Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity (Articles)

Wanyun Zhang, Xin Mai, Simin Huang, Peng Ju

iBusiness Vol.12 No.2, May 6, 2020

DOI: 10.4236/ib.2020.122003 890 Downloads 2,329 Views Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication (Articles)

Giovanni Maria Conti, Alessandra Mazzola, Martina Motta, Margherita Pillan

Journal of Textile Science and Technology Vol.6 No.4, November 4, 2020

DOI: 10.4236/jtst.2020.64015 1,042 Downloads 5,146 Views Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry (Articles)

Peter Kwasi Oppong, Joseph Owusu, Paul Hammond, Edmond Amissah

Open Journal of Business and Management Vol.10 No.5, September 7, 2022

DOI: 10.4236/ojbm.2022.105121 403 Downloads 1,702 Views Citations

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