Marketing Capability - Articles - Scientific Research Publishing

Cooperative Competition Strategies of Industrial Marketing in the Period of Covid-19 Disease (Articles)

Mohammad Taleghani, Maral Shadpour

American Journal of Industrial and Business Management Vol.13 No.11, November 30, 2023

DOI: 10.4236/ajibm.2023.1311073 239 Downloads 1,003 Views Citations
Factors Influencing the Adoption of E-Marketing in the Tourism Industry by SMEs in Developing Countries Based on UTAUT Model (Articles)

Mark Chicha, Jackson Phiri

Open Journal of Business and Management Vol.12 No.1, January 30, 2024

DOI: 10.4236/ojbm.2024.121032 552 Downloads 2,793 Views Citations
Factors Affecting Green Purchase Behaviour and Future Marketing Strategy (Articles)

Guochuang Liang

American Journal of Industrial and Business Management Vol.14 No.2, February 27, 2024

DOI: 10.4236/ajibm.2024.142010 560 Downloads 2,639 Views Citations
How Does Sustainable Digital Marketing Affect Consumer Behavior? (Articles)

Lifang Yao

American Journal of Industrial and Business Management Vol.14 No.3, March 25, 2024

DOI: 10.4236/ajibm.2024.143013 1,158 Downloads 6,141 Views Citations
Analysis of Instagram Media Marketing Strategy of Li-Ning Based on 4I Theory (Articles)

Pei Chen, Chenggang Li

Modern Economy Vol.15 No.3, March 27, 2024

DOI: 10.4236/me.2024.153016 1,336 Downloads 6,775 Views Citations
Research on Connotation Mining and System Construction of Jewelry Brand Cultural Marketing (Articles)

Guo Ning, Chenggang Li

Advances in Journalism and Communication Vol.12 No.1, March 27, 2024

DOI: 10.4236/ajc.2024.121009 291 Downloads 1,126 Views Citations
The Effect of Hospitals’ Social Media Marketing on Patients’ Health Perception: Research in Istanbul Province (Articles)

Claire Laetitia Fernende Nleng Aloma, Murat Basal

Sociology Mind Vol.14 No.2, March 28, 2024

DOI: 10.4236/sm.2024.142007 354 Downloads 1,453 Views Citations
The Relationship between Digital Content Marketing Success and Sustainable Consumption Behavior (Articles)

Bassam S. A. Mansour, Murat Basal

American Journal of Industrial and Business Management Vol.14 No.4, April 17, 2024

DOI: 10.4236/ajibm.2024.144020 737 Downloads 3,600 Views Citations
Is There a Place for Hedonic Consumption in On-Line Shopping Addiction? (Articles)

Melike Selcuk Arpınar, Murat Basal

Sociology Mind Vol.14 No.2, April 28, 2024

DOI: 10.4236/sm.2024.142011 336 Downloads 1,478 Views Citations
Aviation Safety and Data Mining in Marketing Dimension (Articles)

Sevgi Adigüzel, Murat Başal, Emel Saraç

Advances in Aerospace Science and Technology Vol.9 No.3, September 23, 2024

DOI: 10.4236/aast.2024.93009 169 Downloads 1,133 Views Citations
Research on High-Quality Employment of College Students from the Perspective of Self-Marketing: A Case Study of Local Institutions in Guangdong (Articles)

Wenchao Wang, Yanzun Lai, Jun Deng, Jie Shi, Lichun You

Modern Economy Vol.15 No.10, October 28, 2024

DOI: 10.4236/me.2024.1510052 132 Downloads 851 Views Citations
Customer Satisfaction with Metaverse and Twin Avatar in Health Marketing (Articles)

Bahattin Ariğ, Murat Başal

Open Journal of Applied Sciences Vol.14 No.11, November 29, 2024

DOI: 10.4236/ojapps.2024.1411217 142 Downloads 838 Views Citations
Influence of Social Media Marketing on Profitability of Commercial Banks in Mwanza City, Tanzania (Articles)

Consolata Constantine, Sylvester Jotta, Ngozi Tibuhinda

Open Journal of Social Sciences Vol.12 No.12, December 23, 2024

DOI: 10.4236/jss.2024.1212025 344 Downloads 2,205 Views Citations
The Enlightenment of Marketing Aesthetics to Contemporary Aesthetic Education (Articles)

Sicheng Lai, Boxiang Zhuang

Open Access Library Journal Vol.12 No.2, February 18, 2025

DOI: 10.4236/oalib.1112933 96 Downloads 590 Views Citations
Analysis of Advertising Marketing and Welfare in a Supply Chain (Articles)

Iou-Min Lin, Chu Chuan Hsu, Jen-Yao Lee, Chung-Yang Lee

Theoretical Economics Letters Vol.15 No.2, April 8, 2025

DOI: 10.4236/tel.2025.152021 113 Downloads 523 Views Citations
Research on Influencing Factors of Short-Form Video Marketing Effect in Mobile Home Sell (Articles)

Bakirova Tatyana

Open Access Library Journal Vol.12 No.4, April 24, 2025

DOI: 10.4236/oalib.1113145 146 Downloads 1,498 Views Citations
Analysis of the Relationship between Organizational Performance, Marketing Orientation and Learning Orientation (Articles)

Gan-Unur Oyuntuguldur, Baljir Khishigtogtokh, Sereeter Erdenetuul

Open Journal of Business and Management Vol.13 No.3, May 14, 2025

DOI: 10.4236/ojbm.2025.133092 125 Downloads 779 Views Citations
A Study on Luckin Coffee’s Brand Communication Strategy from the Perspective of Integrated Marketing Communications Theory (Articles)

Panyan Fang, Fang Jin

Open Access Library Journal Vol.12 No.7, July 30, 2025

DOI: 10.4236/oalib.1113715 120 Downloads 1,536 Views Citations
Best Practices for a Successful Restaurant Week: Implications for Stakeholder Management (Articles)

Mark R. Testa

Journal of Service Science and Management Vol.19 No.1, January 8, 2026

DOI: 10.4236/jssm.2026.191001 82 Downloads 421 Views Citations
Effect of Marketing on Alcohol Consumption among Young People in Brazzaville: An Approach by the AFCM (Articles)

Oniangue Kouta Emérence, Itaddy Fred Fortuné, Ndour Ndiouma

Open Journal of Business and Management Vol.14 No.1, January 28, 2026

DOI: 10.4236/ojbm.2026.141046 78 Downloads 390 Views Citations

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