Brand Perception - Articles - Scientific Research Publishing

Psychological Factors That Influence Preference for Luxury Brands: Effect of “Openness to Experience1” on Psychological Factors for the Development of Purchase Intentions (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.12, December 21, 2015

DOI: 10.4236/ajibm.2015.512077 4,822 Downloads 6,763 Views Citations
Reimaging Ethiopia through Destination Branding (Articles)

Mulugeta Girma

American Journal of Industrial and Business Management Vol.6 No.2, February 29, 2016

DOI: 10.4236/ajibm.2016.62019 3,399 Downloads 7,154 Views Citations
Major Determinants that Influence the Choice of Brand of Mobile Phone (Articles)

Frank B. K. Twenefour

Open Journal of Statistics Vol.7 No.4, August 17, 2017

DOI: 10.4236/ojs.2017.74046 2,241 Downloads 9,306 Views Citations
How Does Value Creation Manifest Itself in the Nexus of Sport and Business? A Systematic Literature Review (Articles)

Harri Jalonen, Sasu Tuominen, Arto Ryömä, Jaakko Haltia, Juho Nenonen, Anna Kuikka

Open Journal of Business and Management Vol.6 No.1, January 24, 2018

DOI: 10.4236/ojbm.2018.61008 1,687 Downloads 5,060 Views Citations
The Influence of Brand Experience on People’s Revisit and Purchase Intention in the Context of China’s Museum (Articles)

Boya Li

American Journal of Industrial and Business Management Vol.8 No.3, March 20, 2018

DOI: 10.4236/ajibm.2018.83037 1,951 Downloads 7,377 Views Citations
Retail Brand Equity: Measurements through Brand Policy and Store Formats (Articles)

Magali Jara

American Journal of Industrial and Business Management Vol.8 No.3, March 20, 2018

DOI: 10.4236/ajibm.2018.83038 2,369 Downloads 7,220 Views Citations
Service Branding: A Perspective of Value Co-Creation Orientation (Articles)

Tianze Li, Haiying Wei

Journal of Service Science and Management Vol.11 No.2, April 28, 2018

DOI: 10.4236/jssm.2018.112018 2,058 Downloads 16,964 Views Citations
The Accounting Analysis of the Intangible Cultural Heritage Enterprises’ Brand Value—Take the Chinese Medicine Industry as an Example (Articles)

Biyun Lin

American Journal of Industrial and Business Management Vol.8 No.7, July 24, 2018

DOI: 10.4236/ajibm.2018.87115 1,380 Downloads 3,134 Views Citations
The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt (Articles)

Hana Othman ElAydi

Open Access Library Journal Vol.5 No.10, October 29, 2018

DOI: 10.4236/oalib.1104977 5,128 Downloads 46,616 Views Citations
Exploration of Garment Enterprise Marketing Model Based on “New Retail” (Articles)

Lu Ge, Chenggang Li

Modern Economy Vol.10 No.1, January 18, 2019

DOI: 10.4236/me.2019.101016 2,070 Downloads 4,190 Views Citations
Research on the Influence of Customer Perceived Value on Brand Equity (Articles)

Bo Yan

American Journal of Industrial and Business Management Vol.9 No.3, March 22, 2019

DOI: 10.4236/ajibm.2019.93042 3,583 Downloads 12,972 Views Citations
Analysis on the Membership Management of a Fashion Brand by Big Data Technology (Articles)

Jiaye Huang

American Journal of Industrial and Business Management Vol.9 No.10, October 28, 2019

DOI: 10.4236/ajibm.2019.910126 1,135 Downloads 2,612 Views Citations
Platform Brand Value: Construct and Measurement —An Empirical Research Based on the Data of Social Media (Articles)

Lei Shen, Xiujun Yang

Open Journal of Social Sciences Vol.7 No.11, November 20, 2019

DOI: 10.4236/jss.2019.711013 1,123 Downloads 3,135 Views Citations
A Grounded Theory Approach to Reconstruct Brand Value Based on Prosumption Logic in the Era of Sharing Economy Platform (Articles)

Lei Shen, Ye Chen, Chu Luo

Theoretical Economics Letters Vol.9 No.8, December 17, 2019

DOI: 10.4236/tel.2019.98184 917 Downloads 3,362 Views Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms (Articles)

Heri Prabowo, Widji Astuti, Harianto Respati

Open Journal of Business and Management Vol.8 No.1, December 23, 2019

DOI: 10.4236/ojbm.2020.81012 4,822 Downloads 10,034 Views Citations
This article belongs to the Special Issue on Consumer Behavior, Business and Marketing
Brand Loyalty in a Bertrand-Type Oligopoly Setting (Articles)

Demetri Kantarelis

American Journal of Industrial and Business Management Vol.9 No.12, December 24, 2019

DOI: 10.4236/ajibm.2019.912149 1,006 Downloads 2,937 Views Citations
The Brand Construction of Campus Culture with the Opportunity of Humanistic Spirit Cultivation (Articles)

Meiping Lv

Open Access Library Journal Vol.7 No.1, January 14, 2020

DOI: 10.4236/oalib.1106014 577 Downloads 1,614 Views Citations
The Study of the Effect of Virtual Brand Community Interaction on Impulse Buying: The Moderating Role of Self-Construal (Articles)

Chao Liu, Feiyan Liu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82026 1,511 Downloads 3,652 Views Citations
A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint (Articles)

Lei Shen, Cuijuan Qin, Chu Luo

American Journal of Industrial and Business Management Vol.10 No.4, April 30, 2020

DOI: 10.4236/ajibm.2020.104057 976 Downloads 2,673 Views Citations
The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia (Articles)

Masri bin Abdul Lasi, Tan Cheng Man

American Journal of Industrial and Business Management Vol.10 No.9, September 18, 2020

DOI: 10.4236/ajibm.2020.109100 1,516 Downloads 5,552 Views Citations

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