Brand Life Cycle - Articles - Scientific Research Publishing

The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3, March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,520 Downloads 3,120 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1, January 18, 2022

DOI: 10.4236/ojbm.2022.101018 5,549 Downloads 41,224 Views Citations
Practical Implementation of Safety Verification in LNG Production Facilities (Articles)

Achint Rastogi, Hossam A. Gabbar

Open Journal of Safety Science and Technology Vol.1 No.2, September 28, 2011

DOI: 10.4236/ojsst.2011.12005 5,717 Downloads 11,882 Views Citations
Optimal Configuration for Design of Stand-Alone PV System (Articles)

Khaled Bataineh, Doraid Dalalah

Smart Grid and Renewable Energy Vol.3 No.2, May 23, 2012

DOI: 10.4236/sgre.2012.32020 13,977 Downloads 23,083 Views Citations
Evaluation of Energy-Efficiency Standards for Room Air Conditioners in the US (Articles)

Alex Lekov, Victor Franco, Steve Meyers

Open Journal of Energy Efficiency Vol.1 No.2, September 21, 2012

DOI: 10.4236/ojee.2012.12002 5,866 Downloads 10,164 Views Citations
Integrated Testing Environment of Instructor Station for SMART Simulator (Articles)

Joon Ku Lee, Geun Ok Park, Keung Koo Kim, Woo Seok Huh, Kwang Young Sohn

Open Journal of Modelling and Simulation Vol.3 No.2, March 23, 2015

DOI: 10.4236/ojmsi.2015.32004 3,683 Downloads 4,756 Views Citations
The Sunspots (Articles)

Angel Fierros Palacios

Journal of High Energy Physics, Gravitation and Cosmology Vol.1 No.2, October 19, 2015

DOI: 10.4236/jhepgc.2015.12007 2,949 Downloads 4,198 Views Citations
Prolonged Dysfunction of Ex-Trusting Transformational Leaders and Its Amoral Camouflage by Charismatic Postures (Articles)

Reuven Shapira

Open Journal of Leadership Vol.7 No.3, August 15, 2018

DOI: 10.4236/ojl.2018.73011 1,111 Downloads 3,015 Views Citations
Life-Cycle Impact Assessment of Air Emissions from a Cement Production Plant in Cambodia (Articles)

Chanto Chea, Pinnara Ket, Long Taing, Sela Kong, Dalin Um, Chanreaksmey Taing, Chanmoly Or, Srean Aun, Leakhena Hang

Open Journal of Air Pollution Vol.11 No.4, November 4, 2022

DOI: 10.4236/ojap.2022.114007 480 Downloads 2,614 Views Citations
Chloride Resistance of Concrete under Complex Stress and Environment (Articles)

Mohammed Saed Yusuf, Xue Wen

Open Journal of Civil Engineering Vol.13 No.1, March 30, 2023

DOI: 10.4236/ojce.2023.131012 221 Downloads 1,359 Views Citations
Yin Yang Cosmology (Articles)

Angus McCoss

Journal of Modern Physics Vol.14 No.7, June 30, 2023

DOI: 10.4236/jmp.2023.147061 285 Downloads 2,269 Views Citations
Revamping Shipbuilding Capabilities in the United States: A Catalyst to Make America Great Again (Articles)

Barnabas Ochogwu Ali

Journal of Transportation Technologies Vol.15 No.3, July 25, 2025

DOI: 10.4236/jtts.2025.153018 92 Downloads 834 Views Citations
Fire Protection Strategies and Technologies for Heritage Buildings: Experiences from Guangzhou (Articles)

Guoqiang Fu, Menglan Liu, Shaofeng Yao, Zhikun Xu, Hanhui Yu

Engineering Vol.17 No.11, November 6, 2025

DOI: 10.4236/eng.2025.1711031 247 Downloads 790 Views Citations
Discussion on the Current Status and Strategy Optimization of Intelligent Operation and Maintenance for Urban Rail Transit Vehicles (Articles)

Xueling Wang

Open Journal of Applied Sciences Vol.15 No.12, December 29, 2025

DOI: 10.4236/ojapps.2025.1512275 44 Downloads 324 Views Citations
Brand Relationships: A Personality-Based Approach (Articles)

Helena M. Nobre, Kip Becker, Carlos Brito

Journal of Service Science and Management Vol.3 No.2, June 29, 2010

DOI: 10.4236/jssm.2010.32026 11,245 Downloads 24,411 Views Citations
A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1, February 4, 2015

DOI: 10.4236/jssm.2015.81008 11,053 Downloads 15,276 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1, February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,958 Downloads 7,383 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11, November 24, 2016

DOI: 10.4236/ajibm.2016.611101 3,548 Downloads 10,988 Views Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior (Articles)

Yuan Yuan, Ming Lei

Open Journal of Business and Management Vol.5 No.1, January 5, 2017

DOI: 10.4236/ojbm.2017.51013 2,704 Downloads 5,825 Views Citations
Research on the Impact of Brand Experience on Brand Love (Articles)

Xi Zhang

American Journal of Industrial and Business Management Vol.9 No.4, April 18, 2019

DOI: 10.4236/ajibm.2019.94061 2,272 Downloads 5,519 Views Citations

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