Marketing Capability - Articles - Scientific Research Publishing

Omani Consumer’s Ethnocentrism and Demand for Locally Produced Products (Articles)

Msafiri Daudi Mbaga, Lamya Salim Khamis Al Abri, Shekar Bose, Houcine Boughanmi

American Journal of Industrial and Business Management Vol.8 No.6, June 11, 2018

DOI: 10.4236/ajibm.2018.86097 1,200 Downloads 4,784 Views Citations
Marketing and Business Analysis in the Era of Big Data (Articles)

Yiying Hu

American Journal of Industrial and Business Management Vol.8 No.7, July 25, 2018

DOI: 10.4236/ajibm.2018.87117 3,345 Downloads 8,469 Views Citations
A Study on Service Marketing of University Libraries in the New Media Environment (Articles)

Yi Zheng, Lan Du

Open Journal of Social Sciences Vol.6 No.11, November 23, 2018

DOI: 10.4236/jss.2018.611016 1,716 Downloads 3,813 Views Citations
Application of Entrepreneurial Marketing in Micro, Small and Medium Enterprise in Dhaulagiri, Nepal (Articles)

Shrijan Gyanwali, Chanchai Bunchapattanasakda

Open Journal of Business and Management Vol.7 No.2, April 8, 2019

DOI: 10.4236/ojbm.2019.72047 2,312 Downloads 4,875 Views Citations
Research on Mobile Marketing Strategy Based on SICAS Model—A Case Study of Yili Group (Articles)

Liwen Huang

American Journal of Industrial and Business Management Vol.9 No.4, April 28, 2019

DOI: 10.4236/ajibm.2019.94073 2,358 Downloads 9,276 Views Citations
Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales: The Case of Selected Companies in the Kumasi Metropolis of Ghana (Articles)

Maud Schall, Patrick Lebene Adonoo, Seth Christopher Yaw Appiah

Advances in Applied Sociology Vol.9 No.6, June 27, 2019

DOI: 10.4236/aasoci.2019.96018 1,066 Downloads 3,608 Views Citations
Cause-Related Marketing and Its Impact on Buying Intention (Articles)

Vibhas Amawate, Madhurima Deb, Mohit Manchanda

Theoretical Economics Letters Vol.9 No.6, August 30, 2019

DOI: 10.4236/tel.2019.96135 974 Downloads 3,175 Views Citations
Developed Skills of Marketing Students through Direct Selling in Nueva Ecija (Articles)

Kim Edward S. Santos

Open Access Library Journal Vol.7 No.2, February 12, 2020

DOI: 10.4236/oalib.1106111 1,128 Downloads 4,567 Views Citations
In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises (Articles)

Yue Fang

Open Journal of Business and Management Vol.8 No.2, March 26, 2020

DOI: 10.4236/ojbm.2020.82057 1,770 Downloads 5,926 Views Citations
Research on Marketing Strategy of Huawei Mobile Phone in European Market (Articles)

Romans Dmitrijevs

Open Journal of Business and Management Vol.8 No.3, May 12, 2020

DOI: 10.4236/ojbm.2020.83073 25,405 Downloads 58,532 Views Citations
Banking Strategies and Customer Loyalty Case of Tunisian Banks (Articles)

Chiraz Rouissi

Open Journal of Business and Management Vol.9 No.2, March 31, 2021

DOI: 10.4236/ojbm.2021.92047 770 Downloads 2,637 Views Citations
The Effect of Blue Ocean on Business Entrepreneurship through Niche Marketing as a Mediating Variable (Applied Study on Zalat for Leather Products Co.) (Articles)

Hossam Atef Abdel-Dayem, Mohamed Abdel Salam Ragheb, Mohamed Abdel-Azzim, Fahd Abdel-Azziz Hamaida, Alaa Abdel-Wahed Abdel-Bary

Open Access Library Journal Vol.8 No.10, October 26, 2021

DOI: 10.4236/oalib.1108010 472 Downloads 4,369 Views Citations
A Comparison of Marketing Strategies between the U.S. and China Influenced by Individualism-Collectivism under Cross-Cultural Perspective: Taking MDLZ International, Ltd. as an Example (Articles)

Liuhan Jin

Open Access Library Journal Vol.9 No.4, April 12, 2022

DOI: 10.4236/oalib.1108593 407 Downloads 3,342 Views Citations
Extent of Social Media Marketing Use by MSMEs in the Construction Industry in Harare. Case Study of CIFOZ and SMEA Members (Articles)

Moses Chundu, Patricia Chigombe, Tolbert Mucheri

American Journal of Industrial and Business Management Vol.12 No.7, July 18, 2022

DOI: 10.4236/ajibm.2022.127064 608 Downloads 2,879 Views Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era (Articles)

Eiman M. Negm, Ahmed Ghazal

American Journal of Industrial and Business Management Vol.12 No.9, September 30, 2022

DOI: 10.4236/ajibm.2022.129079 900 Downloads 5,045 Views Citations
Small Ruminant Production and Marketing Practices in Harawa, Somali Region, Ethiopia (Articles)

Samatar Abshir Mahamed, Hawa Yusuf Ali

Open Journal of Animal Sciences Vol.13 No.2, April 23, 2023

DOI: 10.4236/ojas.2023.132018 382 Downloads 1,874 Views Citations
Marketing Practice Course Reform and Exploration under the New Environment of the Automobile Market (Articles)

Yali Yang

Open Access Library Journal Vol.10 No.5, May 22, 2023

DOI: 10.4236/oalib.1110145 85 Downloads 732 Views Citations
Countermeasures and Suggestions on the Innovation and Development of Enterprises Marketing Mode in China under the Background of E-Commerce (Articles)

Xiaoli Chen

Technology and Investment Vol.14 No.4, September 28, 2023

DOI: 10.4236/ti.2023.144014 276 Downloads 1,068 Views Citations
Exploring the Influence of Entrepreneurial Marketing on Business Performance: Based on Spontaneous Order (Articles)

Svend Hollensen, Serveh Saeidi

American Journal of Industrial and Business Management Vol.13 No.10, October 30, 2023

DOI: 10.4236/ajibm.2023.1310060 444 Downloads 2,904 Views Citations
This article belongs to the Special Issue on Industrial Management and Innovation
Building Successful Black-Owned Businesses: How Black Entrepreneurs and White Consumers Can Help Close the Racial Wealth Gap in America (Articles)

Hudson Josiah Stovall

Open Journal of Business and Management Vol.11 No.6, November 16, 2023

DOI: 10.4236/ojbm.2023.116169 258 Downloads 1,601 Views Citations
This article belongs to the Special Issue on Business Management and Marketing

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