Brand Value - Articles - Scientific Research Publishing

Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands (Articles)

Sonkar Pratap Akhilendra, Muthusamy Aravendan

Journal of Service Science and Management Vol.16 No.4, August 16, 2023

DOI: 10.4236/jssm.2023.164025 661 Downloads 5,488 Views Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria (Articles)

Alfa Abubakar, Hadiza Saidu Abubakar, Cross Ogohi Daniel

Open Journal of Business and Management Vol.11 No.5, September 27, 2023

DOI: 10.4236/ojbm.2023.115141 372 Downloads 1,685 Views Citations
Innovation Research on the Marketing Model of Light Luxury Jewelry (Articles)

Yajing Gao, Yi Yin, Jiayi Li, Chenggang Li

Journal of Service Science and Management Vol.17 No.3, June 27, 2024

DOI: 10.4236/jssm.2024.173014 332 Downloads 2,038 Views Citations
A Multimodal Discourse Analysis of the Construction of Brand Image in Luxury Menswear Advertising: A Case Study of Advertisements of Zegna (Articles)

Rong Ma

Open Journal of Social Sciences Vol.12 No.7, July 25, 2024

DOI: 10.4236/jss.2024.127030 369 Downloads 2,286 Views Citations
Measuring the Impact of Product Placement Dimensions on Consumers’ Brand Recognition (Articles)

Hana Ayman Ghanem, Eiman Negm, Mona Arslan

Open Access Library Journal Vol.11 No.8, August 22, 2024

DOI: 10.4236/oalib.1111999 280 Downloads 2,221 Views Citations
The Hypervulnerability of the Fan Following Brands of Products Linked to Football Clubs (Articles)

Cleber Augusto do Nascimento

Beijing Law Review Vol.15 No.4, November 29, 2024

DOI: 10.4236/blr.2024.154107 90 Downloads 478 Views Citations
Investigation of Factors That Affecting on Customer Loyalty in Banking Sector in Egypt (Articles)

Mohamed Refat Mahfouz, Monika Fayez, Ahmed Moussa ElSamadicy

Open Access Library Journal Vol.12 No.2, February 26, 2025

DOI: 10.4236/oalib.1112891 140 Downloads 1,270 Views Citations
The Influence of Brand Image Congruence, Relationship Type and Self-Construal on Consumers’ Purchase Intention (Articles)

Shenghong Ye, Guobin Wu

Open Journal of Business and Management Vol.4 No.3, July 28, 2016

DOI: 10.4236/ojbm.2016.43058 2,520 Downloads 5,686 Views Citations
Customer Strategy for Implementing Customer Relationship Management in Corporation with the Value-Based Network Analysis Approach (Articles)

Ebrahim Kalani, Alireza Elhami, Mahshid Mashreghi, Reza Baradaran Kazem-Zadeh, Ehsan Kamrani

American Journal of Industrial and Business Management Vol.8 No.3, March 20, 2018

DOI: 10.4236/ajibm.2018.83035 1,479 Downloads 4,390 Views Citations
Influence of Attachment Styles on the Experiential Values Frequentation of Stores (Articles)

Haman Monglo, Ndangwa

Open Journal of Business and Management Vol.13 No.1, December 31, 2024

DOI: 10.4236/ojbm.2025.131013 155 Downloads 715 Views Citations
Measuring Service Value Based on Service Semantics (Articles)

Chao Ma, Zhongjie Wang, Xiaofei Xu, Qian Wu

Journal of Service Science and Management Vol.6 No.1, March 25, 2013

DOI: 10.4236/jssm.2013.61007 5,096 Downloads 8,203 Views Citations
Nutritional Evaluation and Palatability of Major Range Forbs from South Darfur, Sudan (Articles)

Hafiz Abdalla Mohamed Ali, Abu Bakr Omer Ismail, Mohammed Fatur, Faisal Awad Ahmed, El Hadi Omer Ahmed, Magda Elmahdi Elbushra Ahmed

Open Journal of Animal Sciences Vol.6 No.1, January 15, 2016

DOI: 10.4236/ojas.2016.61006 4,471 Downloads 5,967 Views Citations
Augmentation of Dry Matter Production, Photosynthetic Enzymes, Yield Attributes and Quality Parameters of Sunflower through Seed Priming Effect of Gibberellic Acid—A Multifaceted Hormone (Articles)

Nikhat Jafri, Mohammad Mazid

Open Access Library Journal Vol.2 No.4, April 10, 2015

DOI: 10.4236/oalib.1101442 1,081 Downloads 2,354 Views Citations
The Solidarity Value as a Probabilistic Solidarity Value (Articles)

Serge B. Nlénd Oum, Lawrence Diffo Lambo

Theoretical Economics Letters Vol.10 No.6, December 31, 2020

DOI: 10.4236/tel.2020.106085 665 Downloads 2,065 Views Citations
Understanding the Profound Connotation of the Important Speech on July 1st from the Historical Value, Practical Value and Theoretical Value (Articles)

Jia Wen

Open Access Library Journal Vol.8 No.10, October 25, 2021

DOI: 10.4236/oalib.1108058 172 Downloads 961 Views Citations
Is Public Relations without a Future? A South African Perspective (Articles)

Ben-Piet Venter, Faan Louw

Sociology Mind Vol.2 No.3, July 13, 2012

DOI: 10.4236/sm.2012.23039 6,990 Downloads 13,488 Views Citations
Crisis, Value at Risk and Conditional Extreme Value Theory via the NIG + Jump Model (Articles)

Samuel Y. M. Ze-To

Journal of Mathematical Finance Vol.2 No.3, August 31, 2012

DOI: 10.4236/jmf.2012.23025 7,686 Downloads 12,290 Views Citations
A Study of College Students’ Civil Servants Fever Based on Chinese and Western Values (Articles)

Qian Zhang, Xiufeng Tian

Sociology Mind Vol.4 No.3, June 24, 2014

DOI: 10.4236/sm.2014.43022 4,787 Downloads 6,940 Views Citations
The Value of E-Sports Is in the Eye of the Beholder, But Can E-Sports Operators Influence What the Spectators See? (Articles)

Harri Jalonen

Advances in Applied Sociology Vol.9 No.7, July 22, 2019

DOI: 10.4236/aasoci.2019.97023 1,454 Downloads 4,203 Views Citations
Value-Added Distribution among Stakeholders Tea Value Chain: A Case Study in Thai Nguyen Province, Viet Nam (Articles)

Tran Thi Quy Chinh, Tran Cuong, Cu Ngoc Bac, Jiancheng Chen

Open Access Library Journal Vol.8 No.6, June 23, 2021

DOI: 10.4236/oalib.1107508 343 Downloads 3,313 Views Citations

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