Dynamic Marketing Decision-Making - Articles - Scientific Research Publishing

The Impact of Personalized AI-Generated Video Ads on Consumer Click-Through Rates (Articles)

Nada Querch, Pingli Zhu

Open Access Library Journal Vol.12 No.6, June 30, 2025

DOI: 10.4236/oalib.1113607 288 Downloads 3,379 Views Citations
The Role of Algorithmic Ad Personalization in Driving Impulse Buying Behavior: Mediating Effects of Perceived Value and Moderating Personality Traits (Articles)

Abu Bakar, Huaqiang Wang

Open Access Library Journal Vol.12 No.8, August 6, 2025

DOI: 10.4236/oalib.1113822 229 Downloads 1,838 Views Citations
The Impact of Digital Marketing on Consumer Loyalty in Small Businesses (Articles)

Vladyslav Gargun

American Journal of Industrial and Business Management Vol.15 No.9, September 22, 2025

DOI: 10.4236/ajibm.2025.159065 285 Downloads 2,031 Views Citations
Differential Effects of Single- and Multi-Business Model Car Companies on Consumer Purchase Intentions for Electric Vehicles (Articles)

Hasna Jabah, Mozammal Haque

Open Journal of Business and Management Vol.14 No.2, March 12, 2026

DOI: 10.4236/ojbm.2026.142062 120 Downloads 558 Views Citations
The Influence of AI-Personalized Video Advertising on Consumer Purchase Behavior in Social Media Campaigns (Articles)

Nada Querch

Open Access Library Journal Vol.13 No.6, June 29, 2026

DOI: 10.4236/oalib.1115387 24 Downloads 147 Views Citations
Implementation of Dynamic Line Rating in a Sub-Transmission System for Wind Power Integration (Articles)

Saifal Talpur, Carl Johan Wallnerstrom, Patrik Hilber, Christer Flood

Smart Grid and Renewable Energy Vol.6 No.8, August 14, 2015

DOI: 10.4236/sgre.2015.68020 5,678 Downloads 7,682 Views Citations
An Efficient Non-Linear Application Algorithm Predictive Model for a Multi Aircraft Landing Dynamic System AIRLADYS R2019A⁺ (Articles)

Fulgence Nahayo, Salah Khardi

Open Journal of Optimization Vol.9 No.2, May 12, 2020

DOI: 10.4236/ojop.2020.92002 604 Downloads 1,515 Views Citations
Central Force Optimization with Gravity < 0, Elitism, and Dynamic Threshold Optimization: An Antenna Application, 6-Element Yagi-Uda Arrays (Articles)

Richard A. Formato

Wireless Engineering and Technology Vol.12 No.4, October 29, 2021

DOI: 10.4236/wet.2021.124004 632 Downloads 1,626 Views Citations
Dynamic Volatility Spillovers among Green Bonds, Green Stocks and Carbon Markets under the COVID-19: Evidence from China (Articles)

Siya Ye, Haomin Zhang, Qiao Lou

American Journal of Industrial and Business Management Vol.15 No.1, January 21, 2025

DOI: 10.4236/ajibm.2025.151004 159 Downloads 878 Views Citations
Recommender Systems as a Mobile Marketing Service (Articles)

Donald J. Kridel, Daniel R. Dolk, David Castillo

Journal of Service Science and Management Vol.6 No.5A, December 31, 2013

DOI: 10.4236/jssm.2013.65A004 7,964 Downloads 12,516 Views Citations
This article belongs to the Special Issue on
User Acceptance of Personalized and Context-Specific Online Advertising (Articles)

S. Denise Ruhrberg, Giulia Kirstein, Katsiaryna S. Baran

Open Journal of Social Sciences Vol.5 No.3, March 30, 2017

DOI: 10.4236/jss.2017.53020 2,520 Downloads 4,759 Views Citations
Re-Engineering Digital Marketing Strategy of Dairy Industries (Articles)

Erato M. Malisianou, Nikolaos T. Giannakopoulos, Damianos P. Sakas, Kanellos S. Toudas, Nikos Kanellos

Modern Economy Vol.15 No.2, February 29, 2024

DOI: 10.4236/me.2024.152009 625 Downloads 2,861 Views Citations
Forensic Analysis of Bancassurance Marketing and Audit Clarity in Bangladesh (Articles)

Md. Abu Ayub Ansari, Md. Mahfuz Patwari Tanmoy

Journal of Financial Risk Management Vol.14 No.2, June 26, 2025

DOI: 10.4236/jfrm.2025.142010 150 Downloads 1,074 Views Citations
Singapore’s Mobile Phone Retail Business: An In-Depth Analysis (Articles)

Kabasele Tshimbombu Christien, Tshibambe N. Tshimbombu

Open Journal of Business and Management Vol.13 No.4, July 18, 2025

DOI: 10.4236/ojbm.2025.134145 114 Downloads 1,018 Views Citations
Optimizing Agricultural Supply Chain Management Practices to Address Food Security: A Case Study of Agro-Based Small and Medium-Sized Enterprises in Lira City, Northern Uganda (Articles)

Apio Janet Oyee, Peter Paul Opio

Open Access Library Journal Vol.12 No.7, July 22, 2025

DOI: 10.4236/oalib.1113401 65 Downloads 511 Views Citations
A SWOT Analysis of Agricultural Trade between Tanzania and China (Articles)

Rachel Wilson Chacha

Open Access Library Journal Vol.12 No.12, December 8, 2025

DOI: 10.4236/oalib.1114581 58 Downloads 526 Views Citations
Multiband Scheduler for Future Communication Systems (Articles)

Klaus DOPPLER, Carl WIJTING, Tero HENTTONEN, Kimmo VALKEALAHTI

International Journal of Communications, Network and System Sciences Vol.1 No.1, June 4, 2008

DOI: 10.4236/ijcns.2008.11001 9,283 Downloads 18,672 Views Citations
Intertemporal Pricing and Allotment of Sea-cargo Capacity under Reference Effect (Articles)

Xiangzhi Bu, Lei Xu, Li Su

Journal of Service Science and Management Vol.1 No.3, December 30, 2008

DOI: 10.4236/jssm.2008.13022 5,786 Downloads 10,099 Views Citations
Synchronous Dynamic Adjusting: An Anti-Collision Algorithm for an RF-UCard System (Articles)

Jichang CAO, Lin SHU, Zhengding LU

International Journal of Communications, Network and System Sciences Vol.2 No.1, February 26, 2009

DOI: 10.4236/ijcns.2009.21002 5,089 Downloads 9,820 Views Citations
Study on the Heavy Metals Removal Efficiencies of Constructed Wetlands with Different Substrates (Articles)

Mengzhi CHEN, Yingying TANG, Xianpo LI, Zhaoxiang YU

Journal of Water Resource and Protection Vol.1 No.1, May 14, 2009

DOI: 10.4236/jwarp.2009.11004 8,496 Downloads 17,412 Views Citations

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