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Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users (Articles)

Phichhang Ou, Sambath Phou, Bunmeng Chov, Tithdanin Chav

Open Journal of Business and Management Vol.12 No.5, August 20, 2024

DOI: 10.4236/ojbm.2024.125149 461 Downloads 2,512 Views Citations
Research on the Synergistic Mechanism of Railway Passenger Service Quality Improvement from the Perspective of Brand Leadership
—A Case Study of the “Yuecai” EMU Service Brand (Articles)

Jing Wu

Open Journal of Applied Sciences Vol.15 No.12, December 29, 2025

DOI: 10.4236/ojapps.2025.1512273 40 Downloads 237 Views Citations
The Research on the Practical Path of Party Building Brand Building of University Student Party Branch in the New Era (Articles)

Dong Yan, Shuqing Cheng, Deqi Yang, Siyu Tan

Open Journal of Social Sciences Vol.14 No.4, April 22, 2026

DOI: 10.4236/jss.2026.144021 7 Downloads 97 Views Citations
Identification of Categorical Registration Data of Domain Names in Data Warehouse Construction Task (Articles)

Rasim Alguliev, Rena Gasimova

Intelligent Control and Automation Vol.4 No.2, May 24, 2013

DOI: 10.4236/ica.2013.42027 4,083 Downloads 6,295 Views Citations
Pyruvate-Dependent Changes in Neutrophil Amino- and Alpha-Keto Acid Profiles or Immunity: Which Mechanisms Are Involved? (Articles)

M. Deller, D. Mathioudakis, J. Engel, M. G. Dehne, M. Wolff, M. Fuchs, G. J. Scheffer, J. Mühling

Open Journal of Immunology Vol.4 No.4, November 25, 2014

DOI: 10.4236/oji.2014.44018 3,487 Downloads 4,928 Views Citations
An Inquiry into the Nature and Causes of the Wealth of Nations from Shipping: The Paradigm of Greece—Part I, from Origin to 1950 (Articles)

Alexandros M. Goulielmos

Modern Economy Vol.13 No.5, May 12, 2022

DOI: 10.4236/me.2022.135032 364 Downloads 1,861 Views Citations
Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty (Articles)

Jane Brannen, Cynthia M. Frisby

Theoretical Economics Letters Vol.7 No.6, October 31, 2017

DOI: 10.4236/tel.2017.76126 2,154 Downloads 6,228 Views Citations
Efficacy of Facebook Fans: Can They Influence Perception of the Brand? (Articles)

Mike Behan

Open Journal of Business and Management Vol.2 No.4, September 18, 2014

DOI: 10.4236/ojbm.2014.24033 5,370 Downloads 8,262 Views Citations
The NOTHING ELSE Brand: A Case Study (Articles)

Dave Brown, Bruce Donaldson, Andrew Parsons, Deborah Macrae, John Kelleher, Mary Yan, Elaine Rush

Food and Nutrition Sciences Vol.6 No.3, March 11, 2015

DOI: 10.4236/fns.2015.63033 3,988 Downloads 5,802 Views Citations
The Correlation of Brand Equity and Crisis: A Review and Directions for Future Research (Articles)

Liuying He, Yaxuan Ran

Modern Economy Vol.6 No.3, March 18, 2015

DOI: 10.4236/me.2015.63036 5,291 Downloads 8,475 Views Citations
Improving Competitive Advantage of Chinese Sports Brand through Brand Management (Articles)

Chuming Hu

Modern Economy Vol.6 No.4, April 17, 2015

DOI: 10.4236/me.2015.64045 6,934 Downloads 10,231 Views Citations
Analysis of Psychological Factors That Influence Preference for Luxury Food and Car Brands Targeting Japanese People (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.9, September 21, 2015

DOI: 10.4236/ajibm.2015.59059 5,220 Downloads 8,358 Views Citations
Study on Channel Selection Evaluation Model of Painting Material Industry Based on Brand Building (Articles)

Wen Li, Wenbo Wang

Open Journal of Business and Management Vol.3 No.4, October 20, 2015

DOI: 10.4236/ojbm.2015.34042 3,146 Downloads 4,323 Views Citations
Relationships among Purchase Intentions for Luxury Brands and Personality Traits Based on the Big Five (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.11, November 6, 2015

DOI: 10.4236/ajibm.2015.511063 5,199 Downloads 7,691 Views Citations
Psychological Factors That Influence Preference for Luxury Brands: Effect of “Openness to Experience1” on Psychological Factors for the Development of Purchase Intentions (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.12, December 21, 2015

DOI: 10.4236/ajibm.2015.512077 4,823 Downloads 6,765 Views Citations
Reimaging Ethiopia through Destination Branding (Articles)

Mulugeta Girma

American Journal of Industrial and Business Management Vol.6 No.2, February 29, 2016

DOI: 10.4236/ajibm.2016.62019 3,401 Downloads 7,161 Views Citations
Evaluation of the Knowledge and Perceptions of Patients towards Generic Medicines in UAE (Articles)

Suleiman I. Sharif, Raneem J. Chaar, Zahraa Z. Albadrani, Jameel S. Shahwan, Mohamed N. Badreddin, Mohamed A. K. Charbaji

Pharmacology & Pharmacy Vol.7 No.9, September 1, 2016

DOI: 10.4236/pp.2016.79045 2,734 Downloads 7,392 Views Citations
Major Determinants that Influence the Choice of Brand of Mobile Phone (Articles)

Frank B. K. Twenefour

Open Journal of Statistics Vol.7 No.4, August 17, 2017

DOI: 10.4236/ojs.2017.74046 2,243 Downloads 9,316 Views Citations
How Does Value Creation Manifest Itself in the Nexus of Sport and Business? A Systematic Literature Review (Articles)

Harri Jalonen, Sasu Tuominen, Arto Ryömä, Jaakko Haltia, Juho Nenonen, Anna Kuikka

Open Journal of Business and Management Vol.6 No.1, January 24, 2018

DOI: 10.4236/ojbm.2018.61008 1,687 Downloads 5,060 Views Citations
The Influence of Brand Experience on People’s Revisit and Purchase Intention in the Context of China’s Museum (Articles)

Boya Li

American Journal of Industrial and Business Management Vol.8 No.3, March 20, 2018

DOI: 10.4236/ajibm.2018.83037 1,951 Downloads 7,377 Views Citations

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