Marketing Mix - Articles - Scientific Research Publishing

Analysis of Service Processes Characteristics across a Range of Enterprises (Articles)

John Maleyeff

Journal of Service Science and Management Vol.2 No.1, March 21, 2009

DOI: 10.4236/jssm.2009.21004 12,541 Downloads 19,449 Views Citations
Study of Green Behavior with a Focus on Mexican Individuals (Articles)

Eva CONRAUD-KOELLNER, Luis Arturo RIVAS-TOVAR

iBusiness Vol.1 No.2, December 18, 2009

DOI: 10.4236/ib.2009.12016 8,092 Downloads 13,207 Views Citations
Internet-Future Business Development Focus (Articles)

Xiang Fang, Yangping Zhou

American Journal of Industrial and Business Management Vol.2 No.3, June 15, 2012

DOI: 10.4236/ajibm.2012.23011 8,237 Downloads 14,417 Views Citations
Explanatory Models of Change of Consumer Behavior Applied to Social Marketing (Articles)

Nayeli Manzano, Luis Rivas, George Bonilla

iBusiness Vol.4 No.3, September 28, 2012

DOI: 10.4236/ib.2012.43031 9,316 Downloads 15,013 Views Citations
Manufacturer-Dealer Relationships. The Influence of Trust and Commitment to Technological Interface Adoption (Articles)

José R. Concha

Modern Economy Vol.4 No.9A, August 26, 2013

DOI: 10.4236/me.2013.49A003 6,526 Downloads 9,066 Views Citations
This article belongs to the Special Issue on Marketing Management
Modeling the Customer Satisfaction Influence on the Long Term Sales: Example with Leading OTC Analgesics INN on National Market (Articles)

Guenka Petrova, Nikolay Mateev, Dimitar Barumov, Lily Peikova, Maria Dimitrova, Manoela Manova

Modern Economy Vol.4 No.9, September 5, 2013

DOI: 10.4236/me.2013.49060 4,242 Downloads 6,984 Views Citations
Selling Politics? How the Traits of Salespeople Manifest Themselves in Irish Politicians (Articles)

Dónal Ó Mearáin, Roger Sherlock, John Hogan

Open Journal of Political Science Vol.3 No.4, October 30, 2013

DOI: 10.4236/ojps.2013.34024 4,768 Downloads 8,717 Views Citations
A Study on Consumer Behavior of Commercial Health and Fitness Club—A Case of Consumers in Liverpool (Articles)

Wen Zhang, Yuhong Li

American Journal of Industrial and Business Management Vol.4 No.1, January 26, 2014

DOI: 10.4236/ajibm.2014.41010 15,830 Downloads 23,260 Views Citations
Turnitin Adoption and Application at a HEI: A Developmental Approach (Articles)

Juliet Stoltenkamp, Martha Kabaka

Creative Education Vol.5 No.12, June 26, 2014

DOI: 10.4236/ce.2014.512118 4,167 Downloads 5,871 Views Citations
This article belongs to the Special Issue on Adoption and Use of Technology in Education
Marketing Accountability: Defining Expectations and Measuring Outcomes (Letter to the Editor)

David W. Stewart

Open Journal of Business and Management Vol.2 No.3, July 2, 2014

DOI: 10.4236/ojbm.2014.23019 4,135 Downloads 6,059 Views Citations
Potato Seed Supply, Marketing and Production Constraints in Eritrea (Articles)

Biniam Mesfin Ghebreslassie, S. Mwangi Githiri, Tadesse Mehari, Remmy W. Kasili

American Journal of Plant Sciences Vol.5 No.24, December 1, 2014

DOI: 10.4236/ajps.2014.524384 6,599 Downloads 8,250 Views Citations
Which One of Standardization or Customization Works the Best When It Comes to Online Marketing? (Articles)

Ashraf Hossain, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.5 No.2, February 10, 2015

DOI: 10.4236/ajibm.2015.52006 9,772 Downloads 12,962 Views Citations
Strategies, Performances and Profiling of a Sample of U.S. Universities in 2012 (Articles)

Angela Besana, Annamaria Esposito

Open Journal of Applied Sciences Vol.5 No.3, March 9, 2015

DOI: 10.4236/ojapps.2015.53008 4,596 Downloads 5,836 Views Citations
A Proposed Plan for Marketing the Jordanian Football League from the Perspective of Coaching and Sport Management Students at Hashemite University (Articles)

Hasan Mohammed Al-Khaldi

Advances in Physical Education Vol.6 No.1, February 4, 2016

DOI: 10.4236/ape.2016.61001 5,074 Downloads 6,653 Views Citations
Private Branding Analysis with the Intervention of Marketing Efforts on Channel Competition (Articles)

Ding Yuan

American Journal of Industrial and Business Management Vol.6 No.2, February 26, 2016

DOI: 10.4236/ajibm.2016.62015 4,793 Downloads 6,746 Views Citations
Should We Be Worried about the Increasing Foreign Ownership of UK Industries? (Articles)

David Floyd, Barry Ardley, Sandhla Summan, Mizan Rahman, Dimitrios Vortelinos

Theoretical Economics Letters Vol.6 No.2, April 11, 2016

DOI: 10.4236/tel.2016.62020 2,337 Downloads 3,526 Views Citations
Marketing Religion: The Marketing and Islamic Points of View (Articles)

Morsy Sahlaoui, Neji Bouslama

American Journal of Industrial and Business Management Vol.6 No.4, April 21, 2016

DOI: 10.4236/ajibm.2016.64041 3,273 Downloads 8,637 Views Citations
Guerilla Marketing of Fresh Organic Agricultural Products (Articles)

Adjnu Damar-Ladkoo

Theoretical Economics Letters Vol.6 No.2, April 26, 2016

DOI: 10.4236/tel.2016.62027 3,990 Downloads 9,311 Views Citations
This article belongs to the Special Issue on Consumer Behavior Study
Influence of Internet plus to International Business Development (Articles)

Wei Xiong, Zhen Zhao, Jingxuan Fang

American Journal of Industrial and Business Management Vol.6 No.4, April 28, 2016

DOI: 10.4236/ajibm.2016.64050 3,476 Downloads 6,461 Views Citations
WeChat Marketing of Catering Industry from Consumers’ Perspective
—Taking “HaiDiLao” and “Little Sheep” as Examples (Articles)

Mingzhu Liang, Mingsen Wang, Songjun Xu

Journal of Service Science and Management Vol.9 No.3, June 22, 2016

DOI: 10.4236/jssm.2016.93032 7,871 Downloads 12,303 Views Citations

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