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DOI
Author
Journal
Affiliation
ISSN
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Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products?
(Articles)
Francis Osei
,
Francis Nii Adjabeng
,
Samuel Owusu-Mensah
,
Alfred Atakora
Open Journal of Social Sciences
Vol.10 No.12
, November 2, 2022
DOI:
10.4236/jss.2022.1012004
550
Downloads
5,374
Views
Citations
Advertising Competition in Mixed Oligopoly: From the Perspective of Shareholding Reform of China’s State-Owned Enterprises
(Articles)
Qian Zhang
,
Hongjin Xiang
Theoretical Economics Letters
Vol.13 No.2
, April 10, 2023
DOI:
10.4236/tel.2023.132015
232
Downloads
878
Views
Citations
FOMO and Conformity Consumption: An Examination of Social Media Use and Advertising Online among Egyptian Millennials
(Articles)
Ayah A. Ezzat
,
Asser Ezz El Din
,
Hisham Abdelmoaty
Open Access Library Journal
Vol.10 No.6
, June 15, 2023
DOI:
10.4236/oalib.1110279
733
Downloads
7,273
Views
Citations
Advertising Ethics and Professionalism of ZNBC TV2 and Muvi TV in Zambia—A Content Analysis Study
(Articles)
Fidelis Muzyamba
,
Musonda Lemba
Advances in Journalism and Communication
Vol.11 No.4
, December 29, 2023
DOI:
10.4236/ajc.2023.114030
239
Downloads
1,090
Views
Citations
Advancing Measures in Advertising, Communication, and Public Relations: A Comprehensive Review of Scale Development Studies, 1960-2023
(Articles)
Hyoungkoo Khang
,
Eyun-Jung Ki
,
Jason Ziyuan Zhou
,
Da-Young Kang
Advances in Journalism and Communication
Vol.12 No.4
, November 1, 2024
DOI:
10.4236/ajc.2024.124028
223
Downloads
1,661
Views
Citations
Ethnoadvertising and Imaginary Constructions: Theoretical Approach to an Emerging Concept
(Articles)
Messanga Obama
Advances in Journalism and Communication
Vol.12 No.4
, December 19, 2024
DOI:
10.4236/ajc.2024.124030
123
Downloads
470
Views
Citations
Transformational Leadership and Organizational Culture in Digital Marketing Teams: Impacts on E-Commerce and Ad Agencies in the Digital Age
(Articles)
Abu Bakar
,
Huaqiang Wang
Open Access Library Journal
Vol.12 No.10
, October 15, 2025
DOI:
10.4236/oalib.1114183
70
Downloads
551
Views
Citations
Multimodal Advertising Strategies in the Beauty Industry: A Case of Cosmetic Brand
(Articles)
Meerim Nurlanbek Kyzy
Open Access Library Journal
Vol.12 No.11
, November 7, 2025
DOI:
10.4236/oalib.1114420
102
Downloads
1,040
Views
Citations
Influence of Manipulative Marketing Tactics
(Articles)
Gila Berlagosky
,
Taly Furer
,
Jackie Silbering
Open Journal of Business and Management
Vol.13 No.6
, November 14, 2025
DOI:
10.4236/ojbm.2025.136222
121
Downloads
904
Views
Citations
Trending the TikTok World of Advertising: Content Analysis of TikTok Ads of Four Popular Beauty Brands
(Articles)
Kavita Karan
,
Ebru Bodur
,
Wellars Bakina
Advances in Journalism and Communication
Vol.14 No.1
, March 5, 2026
DOI:
10.4236/ajc.2026.141001
96
Downloads
774
Views
Citations
The Impact of Personalized AI-Generated Video Ads on Consumer Click-Through Rates
(Articles)
Nada Querch
,
Pingli Zhu
Open Access Library Journal
Vol.12 No.6
, June 30, 2025
DOI:
10.4236/oalib.1113607
272
Downloads
3,176
Views
Citations
Travel as Subversion in 19
th
Century Black Women’s Narratives
(Articles)
Joyce Hope Scott
Advances in Literary Study
Vol.5 No.4
, October 25, 2017
DOI:
10.4236/als.2017.54009
1,402
Downloads
3,530
Views
Citations
Agency Cost under the Restriction of Free Cash Flow
(Articles)
Junhong Chu
Journal of Service Science and Management
Vol.4 No.1
, March 8, 2011
DOI:
10.4236/jssm.2011.41011
8,721
Downloads
14,745
Views
Citations
Set up to Fail: Inadequate Educational Support for Orphans in Central Kenya
(Articles)
Ginger A. Johnson
Advances in Anthropology
Vol.1 No.1
, August 29, 2011
DOI:
10.4236/aa.2011.11001
6,618
Downloads
13,741
Views
Citations
Water Service Provision in Owerri City, Nigeria
(Articles)
Emmanuella C. Onyenechere
,
Sabina C. Osuji
Journal of Water Resource and Protection
Vol.4 No.7
, June 18, 2012
DOI:
10.4236/jwarp.2012.47058
8,658
Downloads
13,576
Views
Citations
A Discussion of the Suitability of Only One vs More than One Theory for Depicting Corporate Governance
(Articles)
Abdullah Al Mamun
,
Qaiser Rafique Yasser
,
Md. Ashikur Rahman
Modern Economy
Vol.4 No.1
, January 30, 2013
DOI:
10.4236/me.2013.41005
11,229
Downloads
17,459
Views
Citations
Can Social Support and Control Agency Change Illness Consequences? Evidence from Cervix Cancer Patients
(Articles)
Purnima Awasthi
,
Ramesh C. Mishra
Open Journal of Medical Psychology
Vol.2 No.3
, July 5, 2013
DOI:
10.4236/ojmp.2013.23018
4,494
Downloads
7,518
Views
Citations
Organizational Learning of Controllers and Controlled Agencies: Innovations and Challenges in Promoting Accountability in the Recent Brazilian Democracy
(Articles)
Cecília Olivieri
,
Marco Antonio Carvalho Teixeira
,
Maria Rita Loureiro
,
Fernando Abrucio
American Journal of Industrial and Business Management
Vol.3 No.6A
, October 29, 2013
DOI:
10.4236/ajibm.2013.36A006
4,813
Downloads
7,203
Views
Citations
This article belongs to the Special Issue on
Lay vs. Professional Perspectives: The Sexual and Reproductive Health of Orphans and Vulnerable Children in Uganda
(Articles)
Gloria K. Seruwagi
Open Journal of Preventive Medicine
Vol.4 No.7
, July 29, 2014
DOI:
10.4236/ojpm.2014.47067
4,557
Downloads
6,108
Views
Citations
Internal Control System Weakness and Non-Compliance to the Provision of Legislation in Practicing Audit of Local Government in Indonesia
(Articles)
Erny Prasetyaningsih
,
Gufratul Yuhalifiyah
,
Heri Susanto
Open Journal of Political Science
Vol.4 No.4
, October 29, 2014
DOI:
10.4236/ojps.2014.44028
4,378
Downloads
6,326
Views
Citations
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