Digital Marketing Strategy - Articles - Scientific Research Publishing

The Impact of Digital Marketing on Consumer Loyalty in Small Businesses (Articles)

Vladyslav Gargun

American Journal of Industrial and Business Management Vol.15 No.9, September 22, 2025

DOI: 10.4236/ajibm.2025.159065 256 Downloads 1,860 Views Citations
Digital-Bilingual Strategies for the International Promotion of Intangible Cultural Heritage: A Case Study of Chinese Willow Weaving (Liu Bian) (Articles)

Meng Yang

Open Access Library Journal Vol.13 No.2, February 24, 2026

DOI: 10.4236/oalib.1114952 38 Downloads 426 Views Citations
Beyond Algorithms: A Comprehensive Analysis of AI-Driven Personalization in Strategic Communications (Articles)

Natalie Nkembuh

Journal of Computer and Communications Vol.12 No.10, October 24, 2024

DOI: 10.4236/jcc.2024.1210009 368 Downloads 3,781 Views Citations
This article belongs to the Special Issue on Machine Learning and its Applications
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7, July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,884 Downloads 19,785 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2, June 28, 2024

DOI: 10.4236/ajc.2024.122019 347 Downloads 2,869 Views Citations
The Impact of Rising Trade Protectionism on the Global Business Environment (Articles)

Junyu Shang

iBusiness Vol.16 No.4, November 27, 2024

DOI: 10.4236/ib.2024.164010 412 Downloads 4,802 Views Citations
Singapore’s Mobile Phone Retail Business: An In-Depth Analysis (Articles)

Kabasele Tshimbombu Christien, Tshibambe N. Tshimbombu

Open Journal of Business and Management Vol.13 No.4, July 18, 2025

DOI: 10.4236/ojbm.2025.134145 92 Downloads 911 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A, August 15, 2013

DOI: 10.4236/me.2013.49A001 14,335 Downloads 27,187 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2, March 27, 2025

DOI: 10.4236/jssm.2025.182007 228 Downloads 2,065 Views Citations
Leveraging Predictive Analytics for Strategic Corporate Communications: Enhancing Stakeholder Engagement and Crisis Management (Articles)

Natalie Nkembuh

Journal of Computer and Communications Vol.12 No.10, October 18, 2024

DOI: 10.4236/jcc.2024.1210005 259 Downloads 2,056 Views Citations
Kigali City Development Situation Assessment, 2018-2024: An Assessment of Measurable Indicators of Socio-Economic Development Performance, Sectoral Efficiency, Infrastructure Quality and Improvement Requirements, Policy Impacts, Resident Experiences and Perceptions (Articles)

Jonathan Nturo

Current Urban Studies Vol.13 No.2, June 30, 2025

DOI: 10.4236/cus.2025.132008 96 Downloads 1,001 Views Citations
Digital Payment Platform Adoption and Economic Performance of Ghanaian SMEs: A Mixed-Methods Analysis (Articles)

Asante Tuah Jnr., Michael Kwateng

iBusiness Vol.18 No.2, May 8, 2026

DOI: 10.4236/ib.2026.182004 22 Downloads 214 Views Citations
Education Marketing Research (Articles)

Xiaogang Yang

Theoretical Economics Letters Vol.6 No.5, October 21, 2016

DOI: 10.4236/tel.2016.65111 4,716 Downloads 13,720 Views Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives (Articles)

Purashraf Yasanallah, Vahid Bidram

American Journal of Industrial and Business Management Vol.2 No.4, October 31, 2012

DOI: 10.4236/ajibm.2012.24025 22,144 Downloads 36,645 Views Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing (Articles)

Pingping Meng

Creative Education Vol.3 No.7B, January 9, 2013

DOI: 10.4236/ce.2012.37B008 10,864 Downloads 17,152 Views Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing (Articles)

Chauntelle Ong Yi Lin, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.1, January 26, 2014

DOI: 10.4236/ajibm.2014.41009 8,333 Downloads 13,158 Views Citations
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing (Articles)

Min Yin, Sheng Liu

American Journal of Industrial and Business Management Vol.4 No.2, February 14, 2014

DOI: 10.4236/ajibm.2014.42015 8,143 Downloads 12,954 Views Citations
Big Data Usage in the Marketing Information System (Articles)

Alexandre Borba Salvador, Ana Akemi Ikeda

Journal of Data Analysis and Information Processing Vol.2 No.3, August 28, 2014

DOI: 10.4236/jdaip.2014.23010 12,998 Downloads 20,435 Views Citations
The Theoretical Case of Agile Ambidexterity (Articles)

Sebastian Kortmann, Johan Perols, Carsten Zimmermann

Open Journal of Business and Management Vol.11 No.4, July 28, 2023

DOI: 10.4236/ojbm.2023.114103 314 Downloads 1,232 Views Citations
The Impact of the Imitation and Innovation Marketing in Services the Case of the Banks and Insurance (Articles)

Mohamed Cherchem

Technology and Investment Vol.3 No.2, May 29, 2012

DOI: 10.4236/ti.2012.32008 9,822 Downloads 15,643 Views Citations

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