Brand Internationalization - Articles - Scientific Research Publishing

Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users (Articles)

Phichhang Ou, Sambath Phou, Bunmeng Chov, Tithdanin Chav

Open Journal of Business and Management Vol.12 No.5, August 20, 2024

DOI: 10.4236/ojbm.2024.125149 461 Downloads 2,512 Views Citations
Research on the Synergistic Mechanism of Railway Passenger Service Quality Improvement from the Perspective of Brand Leadership
—A Case Study of the “Yuecai” EMU Service Brand (Articles)

Jing Wu

Open Journal of Applied Sciences Vol.15 No.12, December 29, 2025

DOI: 10.4236/ojapps.2025.1512273 40 Downloads 238 Views Citations
The Research on the Practical Path of Party Building Brand Building of University Student Party Branch in the New Era (Articles)

Dong Yan, Shuqing Cheng, Deqi Yang, Siyu Tan

Open Journal of Social Sciences Vol.14 No.4, April 22, 2026

DOI: 10.4236/jss.2026.144021 7 Downloads 98 Views Citations
Anti-Money Laundering Game between Banking Institutions and Employees in the Progressing CNY Internationalization (Articles)

Dexiang Mei, Li Zhou

Modern Economy Vol.6 No.4, April 30, 2015

DOI: 10.4236/me.2015.64048 4,540 Downloads 6,423 Views Citations
Literature Review on Country-Specific Advantage (Articles)

H. R. Zhang

Journal of Service Science and Management Vol.9 No.2, April 5, 2016

DOI: 10.4236/jssm.2016.92014 8,985 Downloads 12,078 Views Citations
The Development of a Language-and-Culture Course Incorporating Intercultural Teaching Materials in the Tunisian Higher Education EFL Context: Challenges and Opportunities (Articles)

Anouar Smaoui

Open Journal of Modern Linguistics Vol.11 No.1, January 20, 2021

DOI: 10.4236/ojml.2021.111001 1,198 Downloads 4,994 Views Citations
Exchange Rate Risk Management in Natural Rubber Industry: Implications for Multinational Corporations in China (Articles)

Jun Zhou

Open Journal of Social Sciences Vol.9 No.9, September 29, 2021

DOI: 10.4236/jss.2021.99049 451 Downloads 1,703 Views Citations
Effects of Futures Varieties Opening Up on Currency Internationalization: Evidence from China (Articles)

Hui Gao, Tianchen Gao

Theoretical Economics Letters Vol.12 No.3, June 22, 2022

DOI: 10.4236/tel.2022.123045 263 Downloads 1,309 Views Citations
This article belongs to the Special Issue on Monetary Economics & Policy
Internationalization of MBA Students’ Career and Academic Life: An Integrating Approach Modeling (Articles)

Fernando de Rosa, Bento Alves da Costa Filho, José Gaspar Nayme Novelli

Open Journal of Social Sciences Vol.10 No.7, July 29, 2022

DOI: 10.4236/jss.2022.107031 289 Downloads 1,294 Views Citations
This article belongs to the Special Issue on Education, Culture and Society
The International Spread of Chinese Kung-Fu (Articles)

Tao Li

Open Journal of Social Sciences Vol.10 No.9, August 29, 2022

DOI: 10.4236/jss.2022.109025 348 Downloads 2,785 Views Citations
Internationalization Strategies: A Theoretical Approach to the Input Mode Choices in the Foreign Market and the Inclusion of Real Options Modeling for Decision Making (Articles)

Lucimeire Cordeiro da Silva, Josir Simeone Gomes

Open Journal of Business and Management Vol.11 No.5, September 12, 2023

DOI: 10.4236/ojbm.2023.115118 300 Downloads 1,583 Views Citations
Innovative International Sales Models for Zaozhuang Dired Sweet Potato: A Cross-Cultural English Communication Perspective (Articles)

Jia Yu, Chunling Lin, Hui Zhu

Open Access Library Journal Vol.12 No.5, May 23, 2025

DOI: 10.4236/oalib.1113418 54 Downloads 642 Views Citations
Evaluating the Internationalization Motives of Multi-National Entities: Balance of Payment and Trade Strategies in the Era of Anti-Globalization (Articles)

Abel Eseoghene Owotemu

American Journal of Industrial and Business Management Vol.15 No.5, May 30, 2025

DOI: 10.4236/ajibm.2025.155035 140 Downloads 1,291 Views Citations
Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty (Articles)

Jane Brannen, Cynthia M. Frisby

Theoretical Economics Letters Vol.7 No.6, October 31, 2017

DOI: 10.4236/tel.2017.76126 2,154 Downloads 6,228 Views Citations
Efficacy of Facebook Fans: Can They Influence Perception of the Brand? (Articles)

Mike Behan

Open Journal of Business and Management Vol.2 No.4, September 18, 2014

DOI: 10.4236/ojbm.2014.24033 5,370 Downloads 8,262 Views Citations
The NOTHING ELSE Brand: A Case Study (Articles)

Dave Brown, Bruce Donaldson, Andrew Parsons, Deborah Macrae, John Kelleher, Mary Yan, Elaine Rush

Food and Nutrition Sciences Vol.6 No.3, March 11, 2015

DOI: 10.4236/fns.2015.63033 3,989 Downloads 5,803 Views Citations
The Correlation of Brand Equity and Crisis: A Review and Directions for Future Research (Articles)

Liuying He, Yaxuan Ran

Modern Economy Vol.6 No.3, March 18, 2015

DOI: 10.4236/me.2015.63036 5,291 Downloads 8,475 Views Citations
Improving Competitive Advantage of Chinese Sports Brand through Brand Management (Articles)

Chuming Hu

Modern Economy Vol.6 No.4, April 17, 2015

DOI: 10.4236/me.2015.64045 6,934 Downloads 10,231 Views Citations
Analysis of Psychological Factors That Influence Preference for Luxury Food and Car Brands Targeting Japanese People (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.9, September 21, 2015

DOI: 10.4236/ajibm.2015.59059 5,220 Downloads 8,359 Views Citations
Study on Channel Selection Evaluation Model of Painting Material Industry Based on Brand Building (Articles)

Wen Li, Wenbo Wang

Open Journal of Business and Management Vol.3 No.4, October 20, 2015

DOI: 10.4236/ojbm.2015.34042 3,146 Downloads 4,323 Views Citations

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