Consumer Purchasing Behavior - Articles - Scientific Research Publishing

Consumer Behavior of Firestone Liberia (Articles)

Yealu G. Kogar, Jihong Shao

Open Access Library Journal Vol.12 No.3, March 20, 2025

DOI: 10.4236/oalib.1113011 126 Downloads 854 Views Citations
Social Media Influence on Millennials Purchase Behaviour of Coca-Cola and Pepsi Carbonated Soft Drink (Articles)

Tolulope Ajibade, Donia Waseem

Open Journal of Business and Management Vol.12 No.4, June 12, 2024

DOI: 10.4236/ojbm.2024.124110 730 Downloads 4,674 Views Citations
The Impact of Personalized AI-Generated Video Ads on Consumer Click-Through Rates (Articles)

Nada Querch, Pingli Zhu

Open Access Library Journal Vol.12 No.6, June 30, 2025

DOI: 10.4236/oalib.1113607 288 Downloads 3,394 Views Citations
User Acceptance of Personalized and Context-Specific Online Advertising (Articles)

S. Denise Ruhrberg, Giulia Kirstein, Katsiaryna S. Baran

Open Journal of Social Sciences Vol.5 No.3, March 30, 2017

DOI: 10.4236/jss.2017.53020 2,520 Downloads 4,766 Views Citations
Online Reservation Abandonment: How to Bridge the Gap between the Original Intention and the Actual Behavior? (Articles)

Mohamed Nabil Mzoughi, Anissa Negra, Aïcha Habacha

American Journal of Industrial and Business Management Vol.2 No.3, June 15, 2012

DOI: 10.4236/ajibm.2012.23012 5,602 Downloads 11,646 Views Citations
Work Behavior Analysis of FMCG Salesman (Articles)

Minchao Liao, Lili Fan

Open Journal of Business and Management Vol.2 No.3, July 25, 2014

DOI: 10.4236/ojbm.2014.23028 5,509 Downloads 7,465 Views Citations
Does Knowledge Translate into Action? Impact of Perceived Environmental Knowledge on Ecologically Conscious Consumer Behavior (Articles)

Manoj Das, Mahesh Ramalingam

Theoretical Economics Letters Vol.9 No.5, June 14, 2019

DOI: 10.4236/tel.2019.95087 1,301 Downloads 4,246 Views Citations
A Review on Returnless Refunds in E-Commerce Retailing: Sales through Leniency (Articles)

Guilherme Rodrigues dos Santos, Ekaterina Koromyslova

iBusiness Vol.12 No.2, June 29, 2020

DOI: 10.4236/ib.2020.122005 1,040 Downloads 4,028 Views Citations
A Data-Driven Research of Sales and Purchases on JD.com Platform (Articles)

Xiangyu Huang

Intelligent Information Management Vol.13 No.1, January 20, 2021

DOI: 10.4236/iim.2021.131002 748 Downloads 3,403 Views Citations
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector (Articles)

Komal

Open Journal of Business and Management Vol.9 No.2, February 25, 2021

DOI: 10.4236/ojbm.2021.92027 1,460 Downloads 10,341 Views Citations
This article belongs to the Special Issue on Business Administration and Management
Sustainable Retailing Performance of Zara during COVID-19 Pandemic (Articles)

Suheela Shabir, Norah Ali AlBishri

Open Journal of Business and Management Vol.9 No.3, April 15, 2021

DOI: 10.4236/ojbm.2021.93054 16,708 Downloads 65,338 Views Citations
Perceived Risk versus Perceived Value for Money: Assessing Online Retail Shopping Behavior among Ghanaians (Articles)

Gideon Buernartey Boyetey, Samuel Antwi

iBusiness Vol.13 No.3, August 9, 2021

DOI: 10.4236/ib.2021.133008 1,003 Downloads 4,655 Views Citations
Effect of COVID-19 Pandemic on Consumption Patterns among Egyptian Consumers and Its Relation to Maslow’s Hierarchy of Needs (Articles)

Amal Seddik Afify

Modern Economy Vol.13 No.2, February 25, 2022

DOI: 10.4236/me.2022.132012 701 Downloads 3,555 Views Citations
A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding (Articles)

Sonkar P. Akhilendra, Muthusamy Aravendan

Intelligent Information Management Vol.15 No.3, May 9, 2023

DOI: 10.4236/iim.2023.153007 1,301 Downloads 8,515 Views Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador (Articles)

Max Boada, Maria Boada, Francisco Morocho

Open Journal of Business and Management Vol.11 No.3, May 31, 2023

DOI: 10.4236/ojbm.2023.113074 567 Downloads 4,193 Views Citations
Impact of COVID-19 on Consumer Behaviour and Mindful Consumption (Articles)

Sreemoyee Thapa

Open Journal of Business and Management Vol.12 No.3, May 17, 2024

DOI: 10.4236/ojbm.2024.123086 322 Downloads 1,839 Views Citations
The Impact of Social Media Marketing on Consumer Behavior: A Study of the Fashion Retail Industry (Articles)

Saddam Nasir Chowdhury, Md Omar Faruque, Sadia Sharmin, Tughlok Talukder, Md Abdullah Al Mahmud, Golam Dastagir, Surove Akter

Open Journal of Business and Management Vol.12 No.3, May 21, 2024

DOI: 10.4236/ojbm.2024.123090 4,309 Downloads 71,309 Views Citations
Investigating the Influence of Social Media Marketing Campaigns on Libyan Consumer Behavior Pertaining to Private Universities: A Case Study of the Libyan International University (Articles)

Abdilrahman Ebrahim

Open Access Library Journal Vol.11 No.11, November 30, 2024

DOI: 10.4236/oalib.1112470 105 Downloads 937 Views Citations
Reinventing Ultra-Fast Fashion: Strategic Growth Recommendations for SHEIN’s Sustainable Brand Development (Articles)

Monique Cheuk Nam Siu, Sunny Ubale

Open Journal of Business and Management Vol.13 No.4, July 29, 2025

DOI: 10.4236/ojbm.2025.134154 359 Downloads 3,332 Views Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.12 No.10, October 10, 2025

DOI: 10.4236/oalib.1114122 130 Downloads 1,329 Views Citations

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