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The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China
(Articles)
Bo Wu
,
Hamrila Binti Abdul Latif
,
Mahani B. T. Mohammad
,
Sharizal Bin Hashin
Journal of Service Science and Management
Vol.16 No.2
, April 18, 2023
DOI:
10.4236/jssm.2023.162006
359
Downloads
1,914
Views
Citations
The Impact of Value Perception on Luxury Brand Consumption
(Articles)
Marwa Elgebali
,
Rawia Zaazou
Open Journal of Business and Management
Vol.11 No.5
, September 18, 2023
DOI:
10.4236/ojbm.2023.115126
970
Downloads
7,608
Views
Citations
Brand Attractiveness and Strategic Repositioning: A Study Applied to Brands in the Brewery Sector
(Articles)
Célestine Annie Tengho Metchum
Open Journal of Business and Management
Vol.12 No.4
, July 23, 2024
DOI:
10.4236/ojbm.2024.124134
287
Downloads
1,704
Views
Citations
Research on Brand Strategy of Hotel Enterprises
—Taking Hyatt Hotel Group as an Example
(Articles)
Jingwen Song
,
Keman Ding
,
Ruijie Cheng
,
Xiaoyu Zhao
,
Xuan Luo
,
Yang Liu
,
Yuanhao Tian
,
Zhihan Duan
Open Journal of Business and Management
Vol.13 No.2
, March 6, 2025
DOI:
10.4236/ojbm.2025.132045
240
Downloads
2,185
Views
Citations
Research on Minority Culture Enabling the Brand Building of Coffee Estates in Pu’er City—Teaching Practice Based on Internet Marketing Course
(Articles)
Yushi Yin
,
Yundi Zhang
,
Ci Wang
,
Yuejia Li
Open Journal of Business and Management
Vol.13 No.4
, June 13, 2025
DOI:
10.4236/ojbm.2025.134123
167
Downloads
904
Views
Citations
Decision Making in International Tertiary Education: The Role of National Image
(Articles)
Jing Cai
,
Theresa Loo
Advances in Journalism and Communication
Vol.2 No.3
, September 26, 2014
DOI:
10.4236/ajc.2014.23012
4,631
Downloads
7,676
Views
Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value
(Articles)
Shenghong Ye
,
Jia Li
,
Zhaobin Zeng
,
Shuang Hao
Open Journal of Business and Management
Vol.3 No.2
, April 9, 2015
DOI:
10.4236/ojbm.2015.32015
3,990
Downloads
6,227
Views
Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention
(Articles)
Sujata Joshi
,
Menachem Domb
,
Barshekee Chanda
,
Amit Bais
Journal of Service Science and Management
Vol.15 No.1
, January 30, 2022
DOI:
10.4236/jssm.2022.151002
2,087
Downloads
10,697
Views
Citations
Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users
(Articles)
Phichhang Ou
,
Sambath Phou
,
Bunmeng Chov
,
Tithdanin Chav
Open Journal of Business and Management
Vol.12 No.5
, August 20, 2024
DOI:
10.4236/ojbm.2024.125149
469
Downloads
2,567
Views
Citations
Research on the Synergistic Mechanism of Railway Passenger Service Quality Improvement from the Perspective of Brand Leadership
—A Case Study of the “Yuecai” EMU Service Brand
(Articles)
Jing Wu
Open Journal of Applied Sciences
Vol.15 No.12
, December 29, 2025
DOI:
10.4236/ojapps.2025.1512273
44
Downloads
269
Views
Citations
The Research on the Practical Path of Party Building Brand Building of University Student Party Branch in the New Era
(Articles)
Dong Yan
,
Shuqing Cheng
,
Deqi Yang
,
Siyu Tan
Open Journal of Social Sciences
Vol.14 No.4
, April 22, 2026
DOI:
10.4236/jss.2026.144021
18
Downloads
143
Views
Citations
A Feasible Approach for Automatic Detection and Recognition of the Bengalese Finch Songnotes and Their Sequences
(Articles)
Khan Md. Mahfuzus Salam
,
Tetsuro Nishino
,
Kazutoshi Sasahara
,
Miki Takahasi
,
Kazuo Okanoya
Journal of Intelligent Learning Systems and Applications
Vol.2 No.4
, December 14, 2010
DOI:
10.4236/jilsa.2010.24025
4,646
Downloads
8,941
Views
Citations
Text Independent Automatic Speaker Recognition System Using Mel-Frequency Cepstrum Coefficient and Gaussian Mixture Models
(Articles)
Alfredo Maesa
,
Fabio Garzia
,
Michele Scarpiniti
,
Roberto Cusani
Journal of Information Security
Vol.3 No.4
, October 31, 2012
DOI:
10.4236/jis.2012.34041
7,938
Downloads
15,848
Views
Citations
Libyan Licenses Plate Recognition Using Template Matching Method
(Articles)
Alla A. El. Senoussi Abdella
Journal of Computer and Communications
Vol.4 No.7
, May 26, 2016
DOI:
10.4236/jcc.2016.47009
3,911
Downloads
6,312
Views
Citations
Research on Biometric Identification Method of Nuclear Cold Source Disaster Based on Deep Learning
(Articles)
Kai Liu
,
Yadong Wu
,
Dan Luo
,
Jinzhao Zhang
,
Weihan Zhang
Journal of Computer and Communications
Vol.12 No.1
, January 31, 2024
DOI:
10.4236/jcc.2024.121012
152
Downloads
593
Views
Citations
Semi-Automatic Objects Recognition in Urban Areas Based on Fuzzy Logic
(Articles)
Federico Prandi
,
Raffaella Brumana
,
Francesco Fassi
Journal of Geographic Information System
Vol.2 No.2
, May 14, 2010
DOI:
10.4236/jgis.2010.22011
5,569
Downloads
10,120
Views
Citations
Memory Strength and Criterion Shift in the False Memory Paradigm: A Learning Case
(Articles)
Shahid Naved
,
Ameer Haider Ali
,
Khubaib Ahmed Qureshi
Psychology
Vol.2 No.3
, June 29, 2011
DOI:
10.4236/psych.2011.23033
6,132
Downloads
11,726
Views
Citations
English Sentence Recognition Based on HMM and Clustering
(Articles)
Xinguang Li
,
Jiahua Chen
,
Zhenjiang Li
American Journal of Computational Mathematics
Vol.3 No.1
, March 27, 2013
DOI:
10.4236/ajcm.2013.31005
4,944
Downloads
9,226
Views
Citations
Learning Actions from the Identity in the Web
(Articles)
Khawla Hussein Ali
,
Tianjiang Wang
Journal of Computer and Communications
Vol.2 No.9
, July 11, 2014
DOI:
10.4236/jcc.2014.29008
3,745
Downloads
4,967
Views
Citations
Piercing the Veil of Public Policy in the Recognition and Enforcement of Foreign-Related Awards in China
(Articles)
Haoqian Chen
,
Hailin Bao
,
Tianyi Zhang
Beijing Law Review
Vol.7 No.1
, March 2, 2016
DOI:
10.4236/blr.2016.71003
3,367
Downloads
5,748
Views
Citations
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