Brand Personality - Articles - Scientific Research Publishing

Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty (Articles)

Xi Zhang

Open Journal of Business and Management Vol.7 No.2, March 28, 2019

DOI: 10.4236/ojbm.2019.72038 2,045 Downloads 6,795 Views Citations
The Relationship between Knowledge Workers and Innovative Behavior Based on Brand Identity (Articles)

Zhuolin Xiao, Zhensong Cai

Open Journal of Business and Management Vol.7 No.2, April 11, 2019

DOI: 10.4236/ojbm.2019.72051 788 Downloads 2,075 Views Citations
Case Study on Enterprise Behavior Considering Cluster Brand (Articles)

Binbin He

American Journal of Industrial and Business Management Vol.9 No.10, October 23, 2019

DOI: 10.4236/ajibm.2019.910124 768 Downloads 1,886 Views Citations
Locavorism through Control Society Logic: An Analysis of the Possibilities of Food Activism and/or Brand Modeling (Articles)

Margarete Ribeiro Tavares, Fred Tavares, Bárbara Lúcia Guimarães Alves, Jefferson Fernando Gonçalves Guedes da Costa, Marlen Maria Cabral Ramalho

Advances in Applied Sociology Vol.9 No.11, November 29, 2019

DOI: 10.4236/aasoci.2019.911039 1,297 Downloads 2,493 Views Citations
Familiarity, Knowledge and Practices of Healthcare Professionals Regarding the Pharmacovigilance of Biological Medicines in Lusaka, Zambia: A Multi-Facility Cross-Sectional Study (Articles)

Michelo Banda, Katia Verhamme, Webrod Mufwambi, Steward Mudenda, Billy Chabalenge, Scott Kaba Matafwali, Ronald Kampamba Mutati, Christabel Nang’andu Hikaambo, Martin Kampamba, Lavina Prashar

Pharmacology & Pharmacy Vol.13 No.7, July 28, 2022

DOI: 10.4236/pp.2022.137019 268 Downloads 1,326 Views Citations
Research on the Construction Strategy of Visual Image Design at the Brand Aging Stage (Articles)

Yichuan Di, Yijing Wang, Zichao Nie, Min Li

Art and Design Review Vol.10 No.4, November 9, 2022

DOI: 10.4236/adr.2022.104037 350 Downloads 1,641 Views Citations
The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China (Articles)

Bo Wu, Hamrila Binti Abdul Latif, Mahani B. T. Mohammad, Sharizal Bin Hashin

Journal of Service Science and Management Vol.16 No.2, April 18, 2023

DOI: 10.4236/jssm.2023.162006 332 Downloads 1,859 Views Citations
The Impact of Value Perception on Luxury Brand Consumption (Articles)

Marwa Elgebali, Rawia Zaazou

Open Journal of Business and Management Vol.11 No.5, September 18, 2023

DOI: 10.4236/ojbm.2023.115126 925 Downloads 7,464 Views Citations
Brand Attractiveness and Strategic Repositioning: A Study Applied to Brands in the Brewery Sector (Articles)

Célestine Annie Tengho Metchum

Open Journal of Business and Management Vol.12 No.4, July 23, 2024

DOI: 10.4236/ojbm.2024.124134 252 Downloads 1,632 Views Citations
Research on Brand Strategy of Hotel Enterprises
—Taking Hyatt Hotel Group as an Example (Articles)

Jingwen Song, Keman Ding, Ruijie Cheng, Xiaoyu Zhao, Xuan Luo, Yang Liu, Yuanhao Tian, Zhihan Duan

Open Journal of Business and Management Vol.13 No.2, March 6, 2025

DOI: 10.4236/ojbm.2025.132045 219 Downloads 2,089 Views Citations
Research on Minority Culture Enabling the Brand Building of Coffee Estates in Pu’er City—Teaching Practice Based on Internet Marketing Course (Articles)

Yushi Yin, Yundi Zhang, Ci Wang, Yuejia Li

Open Journal of Business and Management Vol.13 No.4, June 13, 2025

DOI: 10.4236/ojbm.2025.134123 139 Downloads 807 Views Citations
A Review of the Measures Designed to Assess DSM-5 Personality Disorders (Articles)

Adrian Furnham, Rebecca Milner, Reece Akhtar, Filip De Fruyt

Psychology Vol.5 No.14, September 30, 2014

DOI: 10.4236/psych.2014.514175 15,112 Downloads 24,450 Views Citations
This article belongs to the Special Issue on Psychological Testing
Work Personality (Wave), Intelligence and the Dark Side at Work (Articles)

Kat Palaiou, Jackie Sykes, Chris Welford, Adrian Furnham

Psychology Vol.7 No.13, November 10, 2016

DOI: 10.4236/psych.2016.713149 2,060 Downloads 4,630 Views Citations
This article belongs to the Special Issue on Industrial Organizational Psychology
Five Factor Model of Personality and the Use of Multiple Internet Functions (Articles)

John Magnus Roos

Open Journal of Social Sciences Vol.5 No.10, October 13, 2017

DOI: 10.4236/jss.2017.510010 1,579 Downloads 4,606 Views Citations
Chopping and Changing: Demographic, Bright and Dark Side Trait Correlates of Job Changes (Articles)

Adrian Furnham

Psychology Vol.11 No.1, January 17, 2020

DOI: 10.4236/psych.2020.111014 709 Downloads 1,711 Views Citations
Validation and Validity: Self-Efficacy, Metacognition, and Knowledge-and-Appraisal Personality Architecture (KAPA) (Articles)

Laura Ritchie, Benjamin T. Sharpe

Psychology Vol.13 No.10, September 30, 2022

DOI: 10.4236/psych.2022.1310094 692 Downloads 3,302 Views Citations
This article belongs to the Special Issue on Psychometrics and Psychological Assessment
Understanding Somatoform Disorder through Insecure Attachment Developed by Childhood Trauma (Articles)

Masayo Uji

Psychology Vol.13 No.12, November 2, 2022

DOI: 10.4236/psych.2022.1312103 320 Downloads 1,765 Views Citations
This article belongs to the Special Issue on Psychotherapy Research
Management of Borderline Personality Disorder Crises in the Emergency Room: A Case Study (Articles)

Taqialdeen Zamil, Talato Kabore, Ayman Tailakh, Khadija Hamisi

Open Journal of Medical Psychology Vol.14 No.1, January 21, 2025

DOI: 10.4236/ojmp.2025.141003 131 Downloads 1,409 Views Citations
Personality of Students of Economics, Medicine, and Verbal Communication: Preliminary Results (Articles)

J. Richter, R. Neumann

Psychology Vol.2 No.3, July 2, 2011

DOI: 10.4236/psych.2011.23039 6,964 Downloads 12,672 Views Citations
Personality and College Major Choice: Which Come First? (Articles)

Michela Balsamo, Marco Lauriola, Aristide Saggino

Psychology Vol.3 No.5, May 23, 2012

DOI: 10.4236/psych.2012.35056 10,929 Downloads 20,715 Views Citations

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