Brand Credibility - Articles - Scientific Research Publishing

The Impact of Value Perception on Luxury Brand Consumption (Articles)

Marwa Elgebali, Rawia Zaazou

Open Journal of Business and Management Vol.11 No.5, September 18, 2023

DOI: 10.4236/ojbm.2023.115126 974 Downloads 7,641 Views Citations
Brand Attractiveness and Strategic Repositioning: A Study Applied to Brands in the Brewery Sector (Articles)

Célestine Annie Tengho Metchum

Open Journal of Business and Management Vol.12 No.4, July 23, 2024

DOI: 10.4236/ojbm.2024.124134 290 Downloads 1,727 Views Citations
Research on Brand Strategy of Hotel Enterprises
—Taking Hyatt Hotel Group as an Example (Articles)

Jingwen Song, Keman Ding, Ruijie Cheng, Xiaoyu Zhao, Xuan Luo, Yang Liu, Yuanhao Tian, Zhihan Duan

Open Journal of Business and Management Vol.13 No.2, March 6, 2025

DOI: 10.4236/ojbm.2025.132045 243 Downloads 2,215 Views Citations
Research on Minority Culture Enabling the Brand Building of Coffee Estates in Pu’er City—Teaching Practice Based on Internet Marketing Course (Articles)

Yushi Yin, Yundi Zhang, Ci Wang, Yuejia Li

Open Journal of Business and Management Vol.13 No.4, June 13, 2025

DOI: 10.4236/ojbm.2025.134123 169 Downloads 915 Views Citations
A Pure Theory of Aggregate Price Determination (Articles)

Masayuki Otaki

Theoretical Economics Letters Vol.1 No.3, November 7, 2011

DOI: 10.4236/tel.2011.13026 5,984 Downloads 10,772 Views Citations
Behind HumanBoost: Analysis of Users’ Trust Decision Patterns for Identifying Fraudulent Websites (Articles)

Daisuke Miyamoto, Hiroaki Hazeyama, Youki Kadobayashi, Takeshi Takahashi

Journal of Intelligent Learning Systems and Applications Vol.4 No.4, November 28, 2012

DOI: 10.4236/jilsa.2012.44033 4,337 Downloads 7,196 Views Citations
The Aggregation Problem in the Employment Theory: The Representative Individual Model or Individual Employees Model? (Articles)

Masayuki Otaki

Theoretical Economics Letters Vol.2 No.5, December 28, 2012

DOI: 10.4236/tel.2012.25098 4,626 Downloads 6,788 Views Citations
Evaluation of the Credibility of Tourism Industry Associations and Its Influencing Factors: Perspective of the G Hot Spring & SPA Association in China (Articles)

Bin Tu, Lingling Huang, Qianyi Tu

American Journal of Industrial and Business Management Vol.9 No.8, August 29, 2019

DOI: 10.4236/ajibm.2019.98112 632 Downloads 1,595 Views Citations
Fuzzy Global Stability Analysis of the Dynamics of Malaria with Fuzzy Transmission and Recovery Rates (Articles)

Yves Tinda Mangongo, Joseph-Désiré Kyemba Bukweli, Justin Dupar Busili Kampempe

American Journal of Operations Research Vol.11 No.6, October 26, 2021

DOI: 10.4236/ajor.2021.116017 516 Downloads 2,271 Views Citations
The Mediating Role of Risk, Credibility, and Convenience in the Relationship between Initial Trust and Purchase Intention in Online Shopping (Articles)

Vijayakumaran Kathiarayan

Technology and Investment Vol.14 No.3, August 29, 2023

DOI: 10.4236/ti.2023.143010 591 Downloads 2,842 Views Citations
Is an African Monetary Union Project for the CAEMC Countries Possible? (Articles)

Léon Mayéko

Modern Economy Vol.14 No.12, December 29, 2023

DOI: 10.4236/me.2023.1412098 212 Downloads 794 Views Citations
Exploration of the Impact Mechanism of Government Credibility Based on Variable Screening Method (Articles)

Jiajun Wu, Yuxiang Ma, Helin Zou, Chun Zhang, Ran Yan

Journal of Data Analysis and Information Processing Vol.12 No.3, August 27, 2024

DOI: 10.4236/jdaip.2024.123025 159 Downloads 748 Views Citations
Decomposing the Seduction: The Role of Individual Differences, Relevant Knowledge, and Education on the Seductive Allure of Neuroscience Explanations (SANE Effect) (Articles)

David Michael Compton

Journal of Behavioral and Brain Science Vol.16 No.1, January 22, 2026

DOI: 10.4236/jbbs.2026.161001 124 Downloads 467 Views Citations
The Impact of Generative Artificial Intelligence in Advertising on Multi-Generational Purchase Intentions: An Empirical Study in China (Articles)

Nada Essam Ahmed Fouad Shoukery

Open Journal of Business and Management Vol.14 No.2, March 26, 2026

DOI: 10.4236/ojbm.2026.142070 162 Downloads 1,107 Views Citations
Decision Making in International Tertiary Education: The Role of National Image (Articles)

Jing Cai, Theresa Loo

Advances in Journalism and Communication Vol.2 No.3, September 26, 2014

DOI: 10.4236/ajc.2014.23012 4,637 Downloads 7,700 Views Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value (Articles)

Shenghong Ye, Jia Li, Zhaobin Zeng, Shuang Hao

Open Journal of Business and Management Vol.3 No.2, April 9, 2015

DOI: 10.4236/ojbm.2015.32015 3,991 Downloads 6,241 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1, January 30, 2022

DOI: 10.4236/jssm.2022.151002 2,092 Downloads 10,743 Views Citations
Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users (Articles)

Phichhang Ou, Sambath Phou, Bunmeng Chov, Tithdanin Chav

Open Journal of Business and Management Vol.12 No.5, August 20, 2024

DOI: 10.4236/ojbm.2024.125149 472 Downloads 2,589 Views Citations
Research on the Synergistic Mechanism of Railway Passenger Service Quality Improvement from the Perspective of Brand Leadership
—A Case Study of the “Yuecai” EMU Service Brand (Articles)

Jing Wu

Open Journal of Applied Sciences Vol.15 No.12, December 29, 2025

DOI: 10.4236/ojapps.2025.1512273 44 Downloads 280 Views Citations
The Research on the Practical Path of Party Building Brand Building of University Student Party Branch in the New Era (Articles)

Dong Yan, Shuqing Cheng, Deqi Yang, Siyu Tan

Open Journal of Social Sciences Vol.14 No.4, April 22, 2026

DOI: 10.4236/jss.2026.144021 18 Downloads 166 Views Citations

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