Advertising Marketing - Articles - Scientific Research Publishing

Who Benefits from Altruism in Supply Chain Management? (Articles)

Zehui Ge, Qiying Hu

American Journal of Operations Research Vol.2 No.1, March 14, 2012

DOI: 10.4236/ajor.2012.21007 6,740 Downloads 12,897 Views Citations
Gender Differences in Adolescent Advertising Response: The Role of Involvement and Message Claim (Articles)

Karlijn Massar, Abraham P. Buunk

Psychology Vol.4 No.7, July 8, 2013

DOI: 10.4236/psych.2013.47078 5,083 Downloads 8,107 Views Citations
Effects of Quality and Price Appeals on Consumers’ Internal Reference Prices and Quality Perceptions (Articles)

Miyuri Shirai

Modern Economy Vol.5 No.8, July 7, 2014

DOI: 10.4236/me.2014.58076 3,959 Downloads 7,023 Views Citations
Impact of Discretionary Expenditures on Profitability during Recession: Evidence from Manufacturing Sector in India (Articles)

K. S. Sujit, B. Rajesh Kumar

Theoretical Economics Letters Vol.6 No.3, June 3, 2016

DOI: 10.4236/tel.2016.63042 2,274 Downloads 4,579 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
Study of Informative Advertising Competition Model in Duopolistic Market with Relative Profit Object (Articles)

Jiao Lu

Journal of Service Science and Management Vol.10 No.2, April 13, 2017

DOI: 10.4236/jssm.2017.102009 1,526 Downloads 3,058 Views Citations
The Influence of Product Market Externality on Dynamic Decisions of Monopoly (Articles)

Yan Wang, Deqing Tan

Modern Economy Vol.8 No.6, June 13, 2017

DOI: 10.4236/me.2017.86056 1,530 Downloads 2,770 Views Citations
Coordination of Supply Chain under the Revenue Sharing-Advertising Cost Sharing Contract (Articles)

Meng Jia

Journal of Service Science and Management Vol.10 No.3, June 23, 2017

DOI: 10.4236/jssm.2017.103024 1,727 Downloads 4,491 Views Citations
A Qualitative Study on the Outcomes of Social Media Advertising (Articles)

Shariful Islam, Mohammad Iqbal Mahmood

Advances in Journalism and Communication Vol.6 No.2, June 29, 2018

DOI: 10.4236/ajc.2018.62006 3,172 Downloads 14,779 Views Citations
The Influence of Time Landmarks on Consumers’ Advertising Appeal Preferences (Articles)

Chunxiu Ye, Hong Zhou

Psychology Vol.10 No.4, March 19, 2019

DOI: 10.4236/psych.2019.104036 1,203 Downloads 2,965 Views Citations
Cooperative Advertising in a Two-Stage Supply Chain with Network Externalities (Articles)

Wenhui Li

American Journal of Industrial and Business Management Vol.9 No.4, April 28, 2019

DOI: 10.4236/ajibm.2019.94069 836 Downloads 1,891 Views Citations
When and Why Negative Emotional Appeals Work in Advertising: A Review of Research (Articles)

Minxia Zheng

Open Journal of Social Sciences Vol.8 No.3, March 6, 2020

DOI: 10.4236/jss.2020.83002 9,894 Downloads 23,329 Views Citations
The Economic Organization of Television in Cameroon: Challenges and Prospects (Articles)

Olivier Bile

Theoretical Economics Letters Vol.10 No.3, June 30, 2020

DOI: 10.4236/tel.2020.103044 591 Downloads 1,938 Views Citations
A Study on Infant Learning Thinking Based on the Integration of Truth and Reality (Articles)

Yiran Zhang, Kailai Jiang

Open Access Library Journal Vol.8 No.5, May 24, 2021

DOI: 10.4236/oalib.1107437 159 Downloads 779 Views Citations
Towards a Model of Public Relations for Public Organizations of Afghanistan (Articles)

Farid Ahamd Monib, Jamaluddin Qanet, Redwanullah Abdi

Open Journal of Social Sciences Vol.9 No.7, July 20, 2021

DOI: 10.4236/jss.2021.97015 459 Downloads 3,246 Views Citations
Social Media and Its Connection to Business Performance—A Literature Review (Articles)

Bruce Emmanuel, Shurong Zhao, Sulemana Bankuoru Egala, Yegenmuradov Mammet, Kweitsu Godson

American Journal of Industrial and Business Management Vol.12 No.5, May 19, 2022

DOI: 10.4236/ajibm.2022.125045 1,747 Downloads 18,835 Views Citations
Advertising Professions and Territorial Attractiveness: Analysis of the Determinants of the Decisions of Agencies Location in Cameroonians Cities (Articles)

Alain Assomo

Advances in Journalism and Communication Vol.10 No.2, May 31, 2022

DOI: 10.4236/ajc.2022.102011 221 Downloads 1,101 Views Citations
Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products? (Articles)

Francis Osei, Francis Nii Adjabeng, Samuel Owusu-Mensah, Alfred Atakora

Open Journal of Social Sciences Vol.10 No.12, November 2, 2022

DOI: 10.4236/jss.2022.1012004 550 Downloads 5,374 Views Citations
Advertising Competition in Mixed Oligopoly: From the Perspective of Shareholding Reform of China’s State-Owned Enterprises (Articles)

Qian Zhang, Hongjin Xiang

Theoretical Economics Letters Vol.13 No.2, April 10, 2023

DOI: 10.4236/tel.2023.132015 232 Downloads 878 Views Citations
FOMO and Conformity Consumption: An Examination of Social Media Use and Advertising Online among Egyptian Millennials (Articles)

Ayah A. Ezzat, Asser Ezz El Din, Hisham Abdelmoaty

Open Access Library Journal Vol.10 No.6, June 15, 2023

DOI: 10.4236/oalib.1110279 733 Downloads 7,269 Views Citations
Advertising Ethics and Professionalism of ZNBC TV2 and Muvi TV in Zambia—A Content Analysis Study (Articles)

Fidelis Muzyamba, Musonda Lemba

Advances in Journalism and Communication Vol.11 No.4, December 29, 2023

DOI: 10.4236/ajc.2023.114030 239 Downloads 1,089 Views Citations

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