Advertising Appeal - Articles - Scientific Research Publishing

Advertising Competition in Mixed Oligopoly: From the Perspective of Shareholding Reform of China’s State-Owned Enterprises (Articles)

Qian Zhang, Hongjin Xiang

Theoretical Economics Letters Vol.13 No.2, April 10, 2023

DOI: 10.4236/tel.2023.132015 255 Downloads 940 Views Citations
FOMO and Conformity Consumption: An Examination of Social Media Use and Advertising Online among Egyptian Millennials (Articles)

Ayah A. Ezzat, Asser Ezz El Din, Hisham Abdelmoaty

Open Access Library Journal Vol.10 No.6, June 15, 2023

DOI: 10.4236/oalib.1110279 747 Downloads 7,419 Views Citations
Advertising Ethics and Professionalism of ZNBC TV2 and Muvi TV in Zambia—A Content Analysis Study (Articles)

Fidelis Muzyamba, Musonda Lemba

Advances in Journalism and Communication Vol.11 No.4, December 29, 2023

DOI: 10.4236/ajc.2023.114030 252 Downloads 1,145 Views Citations
Advancing Measures in Advertising, Communication, and Public Relations: A Comprehensive Review of Scale Development Studies, 1960-2023 (Articles)

Hyoungkoo Khang, Eyun-Jung Ki, Jason Ziyuan Zhou, Da-Young Kang

Advances in Journalism and Communication Vol.12 No.4, November 1, 2024

DOI: 10.4236/ajc.2024.124028 243 Downloads 1,747 Views Citations
Ethnoadvertising and Imaginary Constructions: Theoretical Approach to an Emerging Concept (Articles)

Messanga Obama

Advances in Journalism and Communication Vol.12 No.4, December 19, 2024

DOI: 10.4236/ajc.2024.124030 144 Downloads 524 Views Citations
Transformational Leadership and Organizational Culture in Digital Marketing Teams: Impacts on E-Commerce and Ad Agencies in the Digital Age (Articles)

Abu Bakar, Huaqiang Wang

Open Access Library Journal Vol.12 No.10, October 15, 2025

DOI: 10.4236/oalib.1114183 80 Downloads 628 Views Citations
Multimodal Advertising Strategies in the Beauty Industry: A Case of Cosmetic Brand (Articles)

Meerim Nurlanbek Kyzy

Open Access Library Journal Vol.12 No.11, November 7, 2025

DOI: 10.4236/oalib.1114420 113 Downloads 1,197 Views Citations
Influence of Manipulative Marketing Tactics (Articles)

Gila Berlagosky, Taly Furer, Jackie Silbering

Open Journal of Business and Management Vol.13 No.6, November 14, 2025

DOI: 10.4236/ojbm.2025.136222 128 Downloads 982 Views Citations
Trending the TikTok World of Advertising: Content Analysis of TikTok Ads of Four Popular Beauty Brands (Articles)

Kavita Karan, Ebru Bodur, Wellars Bakina

Advances in Journalism and Communication Vol.14 No.1, March 5, 2026

DOI: 10.4236/ajc.2026.141001 126 Downloads 991 Views Citations
Structural Holes and Banner-Ad Click-Throughs (Articles)

Starling David Hunter III, Ravi Chinta

Technology and Investment Vol.4 No.1, February 26, 2013

DOI: 10.4236/ti.2013.41005 5,324 Downloads 8,444 Views Citations
Contract Manufacturer’s Encroachment Strategy Considering Advertising Effort (Articles)

Jing Shi

Journal of Service Science and Management Vol.13 No.2, April 3, 2020

DOI: 10.4236/jssm.2020.132015 819 Downloads 2,083 Views Citations
Research on Advertising Volume, Pricing and Promotion Strategies of the Online Video Platform (Articles)

Hao Wu, Deqing Tan

Journal of Mathematical Finance Vol.13 No.4, November 27, 2023

DOI: 10.4236/jmf.2023.134028 433 Downloads 1,777 Views Citations
Optimal Investment in Advertising and Quality to Mitigate a Possible Product-Harm Crisis (Articles)

Francesco Moresino

Open Journal of Business and Management Vol.12 No.3, April 22, 2024

DOI: 10.4236/ojbm.2024.123074 150 Downloads 784 Views Citations
A Survey of Alcohol Consumption in African Countries, 2019 (Articles)

Amadu Jacky Kaba

Sociology Mind Vol.15 No.5, September 24, 2025

DOI: 10.4236/sm.2025.155018 85 Downloads 2,423 Views Citations
Exploring the Future Trends of Digital Advertising in Emerging Markets: Insights from Palestine and Jordan (Articles)

Hamdi Sadeh

Open Access Library Journal Vol.13 No.1, January 16, 2026

DOI: 10.4236/oalib.1114800 161 Downloads 1,345 Views Citations
The Impact of Generative Artificial Intelligence in Advertising on Multi-Generational Purchase Intentions: An Empirical Study in China (Articles)

Nada Essam Ahmed Fouad Shoukery

Open Journal of Business and Management Vol.14 No.2, March 26, 2026

DOI: 10.4236/ojbm.2026.142070 162 Downloads 1,107 Views Citations
The Impact of Language Choice in Advertising on Egyptian Consumers’ Purchase Intention: A Comparative Analysis of Egyptian Colloquial Arabic and English Advertisements (Articles)

Shahenda Gamal Shaban Mahmoud Abdelazem

Open Access Library Journal Vol.13 No.6, June 29, 2026

DOI: 10.4236/oalib.1115508 32 Downloads 98 Views Citations
Forbidden Fruit Tastes the Sweetest—A Study of Norwegians’ Consumption Pattern of Chocolate, Sweets, Salty Snacks, Soft Drinks and the Like (Articles)

Annechen Bahr Bugge, Randi Lavik

Food and Nutrition Sciences Vol.3 No.12, December 10, 2012

DOI: 10.4236/fns.2012.312212 4,987 Downloads 9,981 Views Citations
How Are the Decisions of Female Consumers Effected? (Articles)

Ziyi Zeng

Open Journal of Social Sciences Vol.11 No.4, April 11, 2023

DOI: 10.4236/jss.2023.114002 303 Downloads 2,106 Views Citations
User Acceptance of Personalized and Context-Specific Online Advertising (Articles)

S. Denise Ruhrberg, Giulia Kirstein, Katsiaryna S. Baran

Open Journal of Social Sciences Vol.5 No.3, March 30, 2017

DOI: 10.4236/jss.2017.53020 2,520 Downloads 4,770 Views Citations

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